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Jan-2025
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Overview
Market Insights Snapshot
In the Missouri market, Kusch has shown notable fluctuations across different product categories. In the Pre-Roll category, Kusch made a significant leap from being ranked 53rd in October 2024 to breaking into the top 30 by November, finishing the month at the 30th position. Although there was a slight dip to 40th in December, the brand rebounded impressively to rank 25th by January 2025. This upward trajectory in the Pre-Roll category suggests a growing consumer interest and potential strategic moves by Kusch to bolster its presence. However, it's important to note that the brand's absence from the top 30 in October highlights the competitive nature of this category and the challenges Kusch faced earlier in the period.
In contrast, Kusch's performance in the Vapor Pens category in Missouri has been more consistent, albeit with some challenges. Starting at 27th place in October 2024, the brand maintained a stable position, slightly improving to 26th in November. However, a notable decline occurred in December, with the brand slipping to 39th before recovering to 32nd in January 2025. This pattern indicates potential volatility in consumer preferences or market competition within the Vapor Pens category. Despite this, Kusch's ability to remain within the top 30 in two out of four months showcases its resilience in a competitive market landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Kusch has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Kusch's rank improved from 27th in October 2024 to 26th in November 2024, indicating a positive momentum, but it faced a setback in December 2024, dropping to 39th, before recovering slightly to 32nd in January 2025. This volatility suggests that while Kusch is capable of climbing the ranks, it faces stiff competition from brands like Electric Honey, which consistently maintained a higher rank, peaking at 25th in October and only dropping to 30th by January. Meanwhile, CODES showed a downward trend, falling from 22nd to 33rd, which could present an opportunity for Kusch to capitalize on its competitors' declining performance. Despite these challenges, Kusch's sales figures indicate resilience, with a notable increase in November 2024, although the brand still trails behind leaders like CODES in terms of sales volume. For Kusch to improve its market position, focusing on sustaining sales growth and leveraging competitive weaknesses will be crucial.
Notable Products
In January 2025, the top-performing product for Kusch was the Strawberry MAC Pre-Roll 3-Pack (1.5g), securing the number 1 rank with sales of 1031 units. The Legacy Series- Granddaddy Purple Liquid Gold Distillate Cartridge (1g) moved up to the 2nd position from 3rd in December 2024, showing a notable increase in popularity. Safety Meeting Pre-Roll 3-Pack (1.5g) entered the rankings at 3rd place, indicating a strong market presence. The Legacy Series - Strawberry Cough Liquid Gold Distillate Cartridge (1g) slipped from the top spot in December 2024 to 4th in January 2025, reflecting a decrease in its sales momentum. Lastly, the Strawberry Wafers Pre-Roll 3-Pack (1.5g) was ranked 5th, marking its debut in the January rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
