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Nov-2024
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Overview
Market Insights Snapshot
Kushy Punch has demonstrated varied performance across different states and product categories. In California, the brand has maintained a steady presence in the Edible category, consistently ranking between 24th and 26th place over the past few months. Despite minor fluctuations, their sales figures have shown stability. In the Vapor Pens category, however, Kushy Punch has seen a more dynamic movement, climbing from 42nd to 34th place from August to November 2024, indicating a positive reception in this category. Meanwhile, in Illinois, the brand's position in the Edible category has slipped, dropping out of the top 30 by November 2024, which might suggest a challenge in maintaining market share.
In Michigan, Kushy Punch has maintained a strong foothold in the Edible category, although it has experienced a gradual decline in ranking, moving from 13th to 18th place over the observed period. This indicates a need to reassess their strategy to retain their position. The Vapor Pens category in Michigan tells a different story, with the brand experiencing a significant drop, falling out of the top 30 in October 2024 before recovering slightly in November. In Missouri, Kushy Punch has achieved remarkable success in the Vapor Pens category, advancing to the 2nd position by November 2024, showcasing strong market penetration and consumer preference. Conversely, in New York, the brand's presence in the Vapor Pens category has diminished, with the brand not making it to the top 30 in November, suggesting potential market challenges or increased competition.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Kushy Punch has demonstrated a notable upward trajectory in recent months. Despite maintaining a consistent rank of 4th place from August to October 2024, Kushy Punch surged to 2nd place in November 2024, indicating a significant boost in market presence and consumer preference. This rise is particularly impressive given the fierce competition from brands like Rove, which held the top spot in both October and November 2024, and Good Day Farm, which consistently ranked in the top three. Meanwhile, Platinum Vape, another strong competitor, experienced a slight decline, moving from 3rd to 4th place in November 2024. Kushy Punch's sales growth aligns with its improved ranking, suggesting effective marketing strategies and product offerings that resonate well with consumers in the Missouri vapor pen market.
Notable Products
In November 2024, the top-performing product for Kushy Punch was the Indica Watermelon Gummies 10-Pack (200mg), which climbed to the number one spot, with sales reaching $11,805. This product showed a notable improvement from its consistent second-place ranking in the previous months. The Strawberry Gummies (200mg), which had held the top rank from August to October, slipped to second place in November. Blueberry Gummies (200mg) maintained its third-place position from October, while Lemonade Fast Acting Gummies (200mg) re-entered the rankings at fourth place after being absent in September and October. Blue Raspberry Live Resin Gummies 10-Pack (200mg) rounded out the top five, marking its return to the rankings after a similar hiatus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
