Aug-2024
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Overview
Market Insights Snapshot
Kushy Punch has demonstrated a mixed performance across various states and product categories. In the Arizona market, the brand's presence in the Edible category was noticeable in May 2024, ranking at 21st, but it failed to maintain a position in the top 30 in the subsequent months, indicating a potential decline in market traction. Conversely, in California, Kushy Punch showed consistency in the Edible category, holding steady at 23rd place from June to August 2024, despite a slight drop in sales figures. The Vapor Pens category in California, however, saw a positive trend, with the brand climbing from 50th in May to 37th in August, reflecting increased consumer demand and market penetration in this segment.
In the Illinois market, Kushy Punch's performance in the Edible category remained relatively stable, fluctuating slightly but staying within the top 30. The Vapor Pens category in Illinois showed a more dynamic movement, with the brand improving its rank from 24th in May to 20th in August 2024, suggesting a growing popularity. Notably, the Massachusetts market presented challenges for Kushy Punch in the Vapor Pens category, where it dropped out of the top 30 in July but re-entered at 41st in August. In Michigan, the brand maintained a strong position in the Edible category, consistently ranking around 12th place, while also showing significant improvement in Vapor Pens, moving from 39th in May to 28th in August. The most remarkable performance was observed in the Missouri market, where Kushy Punch's Vapor Pens category surged from 11th in May to an impressive 3rd place by August, indicating a robust market presence and consumer preference in this region.
Competitive Landscape
In the Missouri vapor pens category, Kushy Punch has shown a remarkable upward trajectory in rank and sales over the past few months. Starting at 11th place in May 2024, Kushy Punch climbed to 3rd place by August 2024. This significant rise is indicative of strong market performance and growing consumer preference. In comparison, Platinum Vape maintained a steady presence, moving from 5th to 2nd place during the same period, while Illicit / Illicit Gardens consistently held the top spots, ultimately securing 1st place in August 2024. Meanwhile, Elevate (Elevate Missouri) and Good Day Farm also demonstrated positive trends but did not match the rapid ascent of Kushy Punch. These shifts in rank highlight Kushy Punch's competitive edge and potential for continued growth in the Missouri vapor pens market.
Notable Products
In August 2024, Kushy Punch's top-performing product was Strawberry Gummies (200mg) in the Edible category, maintaining its first rank consistently with sales reaching $22,856. Indica Watermelon Gummies 10-Pack (200mg) also held steady at the second position. Blue Raspberry Full Spectrum Gummies 10-Pack (200mg) saw a significant rise, moving from fifth to third place. Blueberry Gummies (200mg) dropped slightly to fourth place from third in July. Lemonade Fast Acting Gummies (200mg) re-entered the rankings at fifth place, showing a notable comeback.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.