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Oct-2024
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Overview
Market Insights Snapshot
In the California market, Kushy Punch has shown a steady presence in the Edible category, maintaining a position within the top 30, albeit with a slight dip in October 2024 to rank 26th. Their sales figures in this category have remained relatively stable over the months, indicating a consistent consumer base. However, the brand has seen more dynamic movement in the Vapor Pens category, where it climbed from the 44th position in August to 37th in October. This upward trend in Vapor Pens could suggest a growing preference for Kushy Punch's vapor products among consumers in California, potentially driven by product innovation or changing consumer tastes.
In contrast, the performance of Kushy Punch in the Illinois market reveals some challenges, particularly in the Edible category, where the brand's ranking fell from 27th in July to 37th by October 2024. This decline is accompanied by a noticeable drop in sales, which could be attributed to increased competition or shifting consumer preferences. Meanwhile, in the Massachusetts market, the brand's presence in the Vapor Pens category is more volatile; it reappeared in the rankings in August, reached a peak in September, and then dropped out of the top 30 by October. Such fluctuations might indicate a need for strategic adjustments to maintain market share. Notably, in Missouri, Kushy Punch has maintained a strong position in the Vapor Pens category, consistently ranking within the top 4, suggesting a robust brand presence and consumer loyalty in this state.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Kushy Punch has maintained a steady presence, consistently ranking within the top 5 brands from July to October 2024. Despite a brief climb to the 3rd position in September, Kushy Punch settled back to 4th place in October, indicating a stable yet competitive position. Notably, Platinum Vape and Good Day Farm have shown dynamic shifts, with Platinum Vape reclaiming the 3rd spot in October after a dip in September, and Good Day Farm consistently climbing to secure the 2nd position by October. These shifts suggest a competitive pressure on Kushy Punch, as these brands have shown stronger upward trends in sales. Meanwhile, TANK and Galactic have fluctuated outside the top 5, indicating less immediate threat to Kushy Punch’s market share. Overall, while Kushy Punch remains a strong contender, the brand faces increasing competition from rapidly ascending rivals in the Missouri vapor pen market.
Notable Products
In October 2024, Strawberry Gummies (200mg) maintained its position as the top-selling product for Kushy Punch, with sales reaching 12,228 units. Indica Watermelon Gummies 10-Pack (200mg) also held steady in second place, despite a noticeable drop in sales compared to previous months. Kiwi Breeze Gummies (200mg) climbed to the third position, marking its first appearance in the rankings since July. Blueberry Gummies (200mg) slipped to fourth place, continuing its downward trend from previous months. Strawnana Smoothie Distillate Disposable (1g) remained in fifth place, consistent with its September ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
