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Oct-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Lamplighter's performance across various categories has shown some interesting patterns over the past few months. In the Concentrates category, Lamplighter made a significant entry into the top 30 in August 2024, securing the 34th position and further improving to the 26th spot by September before slightly slipping to 27th in October. This indicates a positive trajectory with some fluctuations. However, in the Pre-Roll category, Lamplighter has struggled to break into the top rankings, with a notable drop from 87th in September to 100th in October, suggesting challenges in this segment. In the Vapor Pens category, despite a minor setback in October, the brand showed a strong upward trend from July through September, peaking at 34th place. This performance suggests that while Lamplighter is gaining traction in some areas, it faces challenges in others.
Looking at Ontario, Lamplighter's performance in the Pre-Roll category is more promising compared to Alberta. The brand has shown a consistent improvement, moving from 72nd in July to 65th by October, reflecting a steady increase in consumer preference. In contrast, the Vapor Pens category presents a mixed picture. While there was a notable improvement in rank from 99th in July to 78th in September, the brand experienced a slight decline to 79th in October. This suggests that while there is growth potential, sustaining momentum in this category may require strategic adjustments. Overall, Lamplighter's performance across these provinces highlights both opportunities and challenges, with varying success across different product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Lamplighter has demonstrated a notable upward trajectory in both rank and sales over the past few months. Starting from a rank of 72 in July 2024, Lamplighter improved to 65 by October 2024, indicating a positive trend in market positioning. This improvement is significant when compared to competitors like Lord Jones, which fluctuated slightly and ended October at rank 67, and Bold, which showed a consistent climb to rank 66. Meanwhile, Nugz experienced a dip in September but rebounded to surpass Lamplighter in October. Adults Only maintained a stronger position throughout, consistently ranking higher than Lamplighter. Despite these competitive pressures, Lamplighter's sales have steadily increased, suggesting a growing consumer base and effective market strategies that could further enhance its competitive standing in the coming months.
Notable Products
In October 2024, Lamplighter's top-performing product was the Tiger Berry Infused Pre-Roll 3-Pack from the Pre-Roll category, maintaining its first-place rank consistently since July with sales of 5943 units. The Lychee Bubble Tea Infused Pre-Roll 3-Pack secured the second position, holding steady from September, though its sales dropped slightly from the previous month. The Pineapple Coconut Escape Liquid Diamonds Dispenser rose to third place, improving from its fourth-place debut in September. The P.O.G Infused Pre-Roll 3-Pack dropped to fourth place, down from its previous third-place ranking in September. Meanwhile, the Lychee Bubble Tea Distillate Cartridge remained in fifth place, showing a consistent performance across the months despite a steady decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
