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Nov-2024
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Overview
Market Insights Snapshot
In the California market, Lavinia's performance in the Edible category has shown some notable trends. Although the brand did not make it into the top 30 rankings from August to November 2024, there has been a general upward trend in sales, peaking in October with $14,918. This suggests a growing consumer interest in Lavinia's products, even if it hasn't yet translated into a top-tier ranking. However, the slight decline in sales in November compared to October indicates a potential plateau or seasonal fluctuation that could be worth monitoring for future performance insights.
Across other states and categories, Lavinia's absence from the top 30 rankings might indicate challenges in market penetration or competition intensity. The lack of top 30 placements could be seen as a hurdle in establishing a stronger foothold in these markets. While the data from California provides some optimism, it highlights the need for strategic adjustments to enhance visibility and competitiveness in other regions. Observing how Lavinia adapts to these market dynamics could offer deeper insights into its potential for growth and adaptation in the competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has shown a steady presence, maintaining its rank at 72 in both October and November 2024, despite a slight dip from its peak position at 71 in September. This consistency in rank is notable given the fluctuations experienced by competitors such as Flav, which saw a significant drop from rank 38 in August to 64 by November, indicating a potential decline in consumer preference or market share. Meanwhile, Double Delicious entered the top 100 in November, suggesting a possible emerging competitor. Lavinia's sales trajectory, with a peak in October, suggests a stable consumer base, although it remains behind Flav in terms of sales volume. The absence of Almora Farms and Halfpipe Cannabis from the top 20 in recent months highlights the competitive pressure and dynamic shifts within the market, underscoring the importance for Lavinia to innovate and differentiate to climb the ranks further.
Notable Products
In November 2024, the top-performing product for Lavinia was the Before Sex - Peach-Mango Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from the previous two months with sales of 438 units. The Watermelon Before Sex Gummies 10-Pack (100mg), also in the Edible category, held steady at the second position, showing a slight decline in sales compared to October. The Oh.Hi Lubricant (115.81mg THC, 15ml) remained consistent in third place within the Topical category, although its sales decreased slightly from the previous month. The CBD/THC 1:2 Oh.Hi Lubricant (6.9mg CBD, 13.6mg THC, 2ml) continued to rank fourth, with a modest increase in sales from September. Overall, the rankings for Lavinia's top products in November 2024 showed stability, with no changes in positions from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
