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Nov-2024
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Overview
Market Insights Snapshot
LAX Packs has shown notable progress in the California flower category over recent months. Starting from a rank of 42 in August 2024, the brand climbed to 18 by November 2024, marking a significant upward trajectory. This improvement is mirrored in their sales figures, which saw a substantial increase from $631,215 in August to $1,422,007 in November. Such a leap in both ranking and sales suggests a growing consumer preference and a successful market strategy in the competitive California flower market. However, the brand's performance in the pre-roll category tells a different story, as it was absent from the top 30 rankings until October, where it debuted at 97, moving slightly to 90 by November. This indicates potential challenges in gaining traction in this segment.
The absence of LAX Packs from the top 30 in the pre-roll category in California until recently could be seen as a gap in their market presence, despite the modest improvement in rankings from October to November. This suggests that while the brand has made commendable strides in the flower category, there may be room for strategic adjustments in their approach to pre-rolls. The contrasting performances across these categories highlight the complexities and varied consumer preferences within the cannabis market. Understanding these dynamics could be key for LAX Packs as they look to solidify and expand their footprint across different product lines. Further insights into their strategies and future plans could provide a clearer picture of how they intend to address these challenges and opportunities.
Competitive Landscape
In the competitive landscape of the California flower category, LAX Packs has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 42 in August 2024, LAX Packs has ascended to a commendable 18th position by November 2024. This rapid climb is indicative of a significant increase in market presence and consumer preference. Notably, competitors such as West Coast Cure and Eighth Brother, Inc. have experienced a decline in rank, with West Coast Cure dropping from 14th to 16th and Eighth Brother, Inc. falling from 9th to 19th over the same period. Meanwhile, Yada Yada and Cruisers have maintained relatively stable positions, with Yada Yada improving slightly from 20th to 17th and Cruisers from 29th to 20th. The consistent growth of LAX Packs, coupled with the fluctuating ranks of its competitors, suggests a strengthening brand appeal and potential for continued sales growth in the California market.
Notable Products
In November 2024, Golden Haze (3.5g) maintained its position as the top-performing product from LAX Packs, with sales reaching 4864 units. Sour Diesel (3.5g) secured the second spot, a significant re-entry after being absent in previous months, achieving strong sales figures. Red Eye OG (3.5g) dropped to third place, continuing a downward trend from its previous top rankings in August and September. Red Eye OG Pre-Roll (1g) held steady at fourth place, showing consistent performance since its introduction in October. Lastly, Crunch Berriez (3.5g) emerged as a newcomer in the fifth position, marking its debut in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
