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Aug-2024
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Overview
Market Insights Snapshot
Lazy River Products has experienced notable fluctuations in its performance across different categories and states. In Massachusetts, the brand's Flower category saw a decline in rankings from May to August 2024, moving from 45th to 60th place. This downward trend is accompanied by a consistent drop in sales, indicating potential challenges in maintaining market share within this category. The fact that Lazy River Products did not make it into the top 30 brands in Massachusetts for Flower during these months suggests a need for strategic adjustments to regain competitive positioning.
Conversely, the Pre-Roll category in Massachusetts shows a more stable performance for Lazy River Products. Despite minor fluctuations, the brand maintained its presence within the top 40 rankings, even improving from 38th in July to 32nd in August 2024. This steady performance, coupled with relatively stable sales figures, highlights the brand's stronger foothold in the Pre-Roll market. However, the absence of top 30 rankings in any category indicates areas for growth and improvement to enhance their market presence further.
Competitive Landscape
In the highly competitive Massachusetts Pre-Roll category, Lazy River Products has shown a consistent performance with a rank fluctuating between 32nd and 38th place from May to August 2024. Despite this stability, competitors such as El Blunto and Paper Crane Cannabis have demonstrated more dynamic movements in their rankings, with El Blunto rising to 29th place in August and Paper Crane Cannabis making a significant leap to 30th place in the same month. Notably, Khalifa Kush has shown a steady upward trend, moving from 55th in May to 33rd in August, indicating a growing market presence. This competitive landscape suggests that while Lazy River Products maintains a steady position, there is a pressing need for strategic marketing and product innovation to climb higher in rank and capture a larger market share, especially as competitors are making notable gains.
Notable Products
In August 2024, the top-performing product for Lazy River Products was Dante's Inferno #8 Pre-Roll (1g), maintaining its first-place ranking from the previous two months with a notable sales figure of 6544 units. Heartbreaker Pre-Roll (1g) debuted strong, securing the second position. Juicee J Pre-Roll (1g) improved its ranking from fourth to third place, showing a positive trend in sales. Blue Dream Pre-Roll (1g) dropped from third to fourth place, indicating a decline in its popularity. Alderpoint Sour Pre-Roll (1g) re-entered the rankings in fifth place, demonstrating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
