.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lazy River Products has shown varied performance across different product categories in Massachusetts. In the Flower category, the brand has experienced a consistent decline in rankings over the past few months, starting from 50th place in July 2024 and slipping down to 74th by October 2024. This downward trend is mirrored in their sales figures, which have decreased significantly from $211,998 in July to $100,687 in October. This decline indicates challenges in maintaining market share within this competitive category. The absence of a top 30 ranking in any month suggests that Lazy River Products is struggling to make a significant impact in the Flower category.
Conversely, Lazy River Products has demonstrated resilience in the Pre-Roll category in Massachusetts. Despite some fluctuations, the brand has managed to improve its ranking from 39th in July 2024 to 30th in October 2024. This positive movement is accompanied by a stable sales performance, with a slight increase from $201,170 in July to $182,612 in October. This indicates that while the brand is not yet a dominant player, it is gaining traction and could be a category to watch in the coming months. The ability to remain within the top 30 in this category highlights a potential area of strength for Lazy River Products.
Competitive Landscape
In the competitive Massachusetts pre-roll market, Lazy River Products has shown resilience and adaptability, maintaining a steady presence in the top 40 brands from July to October 2024. Despite fluctuations, Lazy River Products improved its rank from 39th in July to 30th in October, indicating a positive trend in market positioning. This improvement is notable when compared to competitors like Bask (MA), which experienced a decline from 23rd to 28th place over the same period, and INSA, which saw inconsistent rankings, peaking at 30th in September but dropping to 39th by October. Meanwhile, Good News made a significant leap from 61st in September to 29th in October, suggesting a potential challenge to Lazy River Products' upward trajectory. Despite these competitive pressures, Lazy River Products' consistent sales growth, particularly in October, underscores its robust market strategy and consumer appeal.
Notable Products
In October 2024, Dante's Inferno #8 Pre-Roll (1g) maintained its position as the top-performing product for Lazy River Products, with an impressive sales figure of 10,289 units. Juicee J Pre-Roll (1g) rose to second place, showing a consistent upward trend from fifth in August and third in September. OMG Burger Pre-Roll (1g) made a notable leap to third place, despite being ranked fifth in September. Blue Dream Pre-Roll (1g) slipped to fourth place, having been second in September. Heartbreaker Pre-Roll (1g) rounded out the top five, dropping from third in August to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
