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Sep-2024
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Overview
Market Insights Snapshot
Leal has shown a remarkable upward trajectory in the state of New York across multiple categories. In the Flower category, Leal moved from not being in the top 30 in June 2024 to securing the 10th position by September 2024. This progression indicates significant growth and market penetration. Similarly, in the Pre-Roll category, Leal advanced from the 31st position in June to 9th by September, showcasing a strong upward trend. Such movements suggest a growing brand presence and increased consumer acceptance in the New York market, although the specifics of their strategies remain to be explored.
While Leal's rise in New York is noteworthy, the absence of data for other states or provinces in the top 30 rankings suggests that their market influence might be more localized or still developing outside New York. This could be seen as a potential area for growth or a strategic focus for the brand moving forward. The sales figures in New York reflect a positive trajectory, with a noticeable increase from June to September, but the exact strategies and factors driving this performance are not detailed here, leaving room for further analysis and exploration.
Competitive Landscape
In the competitive landscape of the New York flower category, Leal has demonstrated a remarkable upward trajectory in brand ranking over the past few months. Starting from a rank of 40 in June 2024, Leal has climbed to the 10th position by September 2024, showcasing a significant improvement in market presence. This ascent is noteworthy when compared to competitors such as Rythm, which maintained a steady 8th position from July to September, and Electraleaf, which saw a decline from 6th to 11th place over the same period. Meanwhile, Back Home Cannabis Co. slightly improved from 15th to 9th, and Rolling Green Cannabis experienced fluctuations, ending at 12th in September. Leal's sales growth aligns with its ranking improvement, indicating a robust market strategy that has effectively increased its competitive edge against established brands in the New York flower market.
Notable Products
In September 2024, Garlic Budder Pre-Roll (1g) maintained its position as the top-performing product for Leal, with sales figures reaching 12,616 units. Royal Highness Pre-Roll (1g) climbed up to the second spot, showing a significant increase from its previous third position in August. Hella Jelly Pre-Roll (1g) also made a notable jump, moving from fifth to third place, indicating a strong upward trend in its sales performance. Poddy Mouth Pre-Roll (1g) held steady in fourth place, while Blueberry Muffin Pre-Roll (1g) dropped to fifth, despite having been the second-best performer in June and August. These shifts in rankings highlight a dynamic market where consumer preferences are rapidly evolving.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
