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Nov-2024
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Overview
Market Insights Snapshot
Leal has demonstrated varied performance across different categories and states, with notable fluctuations in their rankings. In the New York market, the brand's position in the Flower category has seen some decline, dropping from the 10th position in September and October to the 16th position by November. This downward movement could be indicative of increased competition or shifting consumer preferences within the state. However, it's important to note that while the Flower category saw a decline, Leal maintained a solid presence in the top 10 for several months, which is a testament to their resilience and established customer base in this highly competitive market.
Conversely, in the Pre-Roll category, Leal has shown a positive trajectory in New York, climbing from the 15th position in August to the 9th position by November. This upward trend highlights a growing consumer interest in their Pre-Roll offerings, possibly driven by product innovation or effective market penetration strategies. The brand's consistent improvement in rankings over these months suggests a strategic focus on this category, which may be paying off. However, the absence of Leal in the top 30 in other states or provinces for these categories could indicate areas for potential growth or the need for strategic realignment to capture a larger market share elsewhere.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Leal experienced notable fluctuations in its market position from August to November 2024. Initially ranked 12th in August, Leal climbed to the 10th position in both September and October, before slipping to 16th in November. This decline in rank coincided with a decrease in sales, highlighting potential challenges in maintaining market share. In contrast, FlowerHouse New York also saw a drop in rank from 5th in August to 15th in November, indicating a similar downward trend. Meanwhile, Veterans Choice Creations (VCC) improved its position, rising from 16th in August to 14th in November, suggesting a positive sales trajectory. Hudson Cannabis and To The Moon showed more stable rankings, with Hudson Cannabis not entering the top 20 until September and maintaining a presence thereafter, and To The Moon consistently hovering around the 17th to 20th positions. These dynamics underscore the competitive pressures Leal faces in maintaining its market position amidst shifting consumer preferences and competitor strategies in New York's Flower market.
Notable Products
In November 2024, Garlic Budder Pre-Roll (1g) maintained its position as the top-performing product for Leal, with impressive sales of 19,286 units. Royal Highness Pre-Roll (1g) secured the second spot, consistent with its ranking from October. Poddy Mouth Pre-Roll (1g) climbed to the third position, showing a positive shift from its fourth place in the previous two months. Hella Jelly Pre-Roll (1g) experienced a decline, moving to the fourth rank from third in October. Blueberry Muffin Pre-Roll (1g) remained steady at fifth place, despite a decrease in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
