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Oct-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Leal has shown notable progress across various categories and states. In New York, Leal's performance in the Flower category has been particularly impressive, climbing from a rank of 27th in July 2024 to 9th by October 2024. This upward trajectory indicates a strong market presence and growing consumer preference for their products. The brand's sales in the Flower category have also seen a significant increase, suggesting effective marketing strategies and product appeal. However, it's important to note that in some states and categories, Leal did not make it into the top 30 rankings, which could be an area of concern or a potential opportunity for growth.
Leal's performance in the Pre-Roll category in New York also reflects a positive trend, as the brand moved from 24th position in July to 10th by October 2024. This consistent rise in rankings indicates an expanding footprint in the Pre-Roll market, supported by a substantial increase in sales figures. The growth in both the Flower and Pre-Roll categories highlights Leal's strategic positioning and ability to capture market share in New York. However, the absence of Leal in the top 30 rankings in other states or categories where they compete suggests there is still room for improvement and potential for expansion. This mixed performance across different regions and categories could guide future strategic decisions for the brand.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Leal has shown a remarkable upward trajectory in recent months. Starting from a position outside the top 20 in July 2024, Leal climbed to 12th place by August, 10th in September, and secured the 9th position by October. This consistent rise in rank indicates a strong growth momentum, contrasting with brands like Electraleaf, which, despite maintaining a higher sales volume, experienced a slight fluctuation in rank from 6th to 8th over the same period. Meanwhile, Back Home Cannabis Co. also demonstrated a significant improvement, moving from 14th to 7th, potentially posing a competitive challenge to Leal. In contrast, Veterans Choice Creations (VCC) showed a more volatile performance, dropping to 17th in September before recovering to 11th in October. Leal's ability to consistently improve its rank suggests effective market strategies and growing consumer preference, setting a positive outlook for its future performance in the New York Flower market.
Notable Products
In October 2024, Garlic Budder Pre-Roll (1g) maintained its position as the top-selling product for Leal, with impressive sales figures reaching 16,400. Royal Highness Pre-Roll (1g) secured the second spot, improving from its third position in August. Hella Jelly Pre-Roll (1g) climbed to third place after starting at fifth in July, showing a consistent upward trend. Poddy Mouth Pre-Roll (1g) remained stable in fourth position, while Blueberry Muffin Pre-Roll (1g) dropped from second in August to fifth by October. This analysis highlights Garlic Budder Pre-Roll's strong performance and the dynamic shifts in rankings among the other top pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
