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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, Leal has shown a dynamic performance in the Flower category over the past few months. Starting at the 9th position in October 2024, the brand experienced a slight dip in November, moving to the 12th spot. However, it quickly regained its position, climbing back to the 9th rank by January 2025. This fluctuation in rankings suggests a competitive market landscape where Leal is managing to maintain a strong presence. The sales figures indicate a notable increase in January 2025, suggesting a successful strategy in capturing market share despite the competitive pressures.
Leal's performance in the Pre-Roll category in New York also reflects a positive trajectory. The brand improved its ranking from 12th in October 2024 to 7th by January 2025, highlighting a significant upward movement. This improvement is a good indicator of Leal's growing popularity and effectiveness in this category. The consistent presence in the rankings also suggests that Leal has established a strong foothold in the New York market, particularly in the Pre-Roll category, which could be a promising area for further growth and expansion.
Competitive Landscape
In the competitive landscape of the New York flower category, Leal has demonstrated resilience and strategic positioning, particularly in the face of fluctuating market dynamics. Over the four-month period from October 2024 to January 2025, Leal's rank varied, peaking at 9th place in October and January, while dipping to 12th in November before recovering slightly to 11th in December. This fluctuation highlights the competitive pressure from brands like Rythm and Nanticoke, which consistently maintained higher ranks, indicating stronger sales performance. Notably, Platinum Reserve showed a remarkable rise from 18th in October to 9th in December, surpassing Leal during this period. However, Leal's ability to regain its 9th position by January suggests effective strategies in boosting sales, as evidenced by a significant increase in sales from December to January. Meanwhile, Hepworth, which was not in the top 20 in December, made a notable comeback to 11th place in January, underscoring the dynamic nature of this market. These insights emphasize the importance for Leal to continuously innovate and adapt to maintain and improve its market position amidst fierce competition.
Notable Products
In January 2025, the top-performing product from Leal was Garlic Budder Pre-Roll (1g), maintaining its number one rank consistently over the past months with sales reaching 11,258 units. Blueberry Muffin Pre-Roll (1g) held the second position, showing a steady climb from fifth place in October to second place since December. Platinum Lemon Cherry Gelato Pre-Roll (1g) rose to the third spot in January, up from fifth in December, indicating a significant increase in popularity. Stank Breath (3.5g) made its debut in the rankings at fourth place, showcasing strong initial sales. San Fernando Valley Cookies Pre-Roll (1g) entered the rankings at fifth, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
