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Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Leal has shown consistent performance in the Flower category, maintaining its position at rank 11 from September through December 2024. This steady rank indicates a strong foothold in the market, despite not breaking into the top 10. The sales figures for Leal's Flower category have experienced a significant upward trend, culminating in a substantial increase from September to December. This growth trajectory suggests a solid consumer base and effective market strategies, even though the brand has yet to penetrate the top tier of the rankings.
Leal's performance in the Pre-Roll category in New York is marked by a positive movement, improving from rank 13 in September to rank 10 by December 2024. This upward shift into the top 10 reflects a successful effort in capturing more market share and potentially gaining consumer preference over competitors. The sales growth mirrors this ranking improvement, indicating a strong correlation between market positioning and revenue generation. The fact that Leal has managed to enter the top 10 for Pre-Rolls, while maintaining a consistent position in Flower, highlights its strategic focus and adaptability in different product categories within the same state.
Competitive Landscape
In the competitive landscape of the New York Flower category, Leal has maintained a steady position, consistently ranking 11th from September to December 2024. This stability is noteworthy, especially as other brands experienced significant fluctuations. For instance, FlowerHouse New York saw a dramatic drop from 9th to 16th place in October, only to climb back to 10th by December. Similarly, Heady Tree made an impressive leap from 48th in September to 9th in November, highlighting a volatile but upward trend. Meanwhile, Back Home Cannabis Co. and Platinum Reserve also displayed rank volatility, with the latter achieving a top 5 position in September before dropping to 18th in October. Despite these shifts, Leal's consistent ranking suggests a stable market presence, though its sales growth trajectory indicates potential for upward mobility if it can capitalize on the volatility of its competitors.
Notable Products
In December 2024, the top-performing product for Leal was the Garlic Budder Pre-Roll (1g), maintaining its consistent number one ranking from previous months with sales of 13,970 units. Blueberry Muffin Pre-Roll (1g) saw a significant climb from fifth place in the previous months to second place, achieving 13,131 in sales. Royal Highness Pre-Roll (1g), which held second place from September to November, dropped to third place in December with 9,614 units sold. Hella Jelly Pre-Roll (1g) remained steady at fourth place with a slight increase in sales to 9,534 units. Notably, Platinum Lemon Cherry Gelato Pre-Roll (1g) entered the rankings in December at fifth place, indicating a successful product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
