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Sep-2024
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Overview
Market Insights Snapshot
Legend Cannabis has shown an interesting performance trajectory in the flower category across different states. In Illinois, the brand did not make it into the top 30 rankings from June through September 2024, indicating a potential struggle in gaining significant market share in this category within the state. This absence from the top tier could suggest either a competitive market landscape or a need for strategic adjustments by Legend Cannabis to enhance their visibility and consumer reach in Illinois.
While the data does not provide rankings for other states or provinces, the pattern observed in Illinois could be indicative of broader trends for Legend Cannabis across different regions. The lack of top 30 rankings in any month for Illinois might reflect similar challenges in other states, although without additional data, this remains speculative. Understanding these dynamics is crucial for stakeholders looking to assess the brand's market penetration and competitive positioning in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Illinois flower market, Legend Cannabis has faced significant challenges in maintaining its rank and sales. Despite being ranked 60th in June 2024, Legend Cannabis did not appear in the top 20 for subsequent months, indicating a struggle to compete effectively. In contrast, Find. consistently maintained a strong presence, ranking 34th in June and 37th in July, with sales figures significantly higher than Legend Cannabis. Meanwhile, Binske showed a downward trend in both rank and sales, dropping from 48th to 51st by September, which could suggest a potential opportunity for Legend Cannabis to capture market share if they can address their current challenges. Additionally, Legends experienced fluctuations but managed to stay within the top 60, indicating a more stable position compared to Legend Cannabis. These insights highlight the need for Legend Cannabis to reassess its market strategy to improve its competitive standing in the Illinois flower category.
Notable Products
In September 2024, the top-performing product for Legend Cannabis was the CBD/THC 1:1 Orange Milk Chocolate Bar, which climbed to the first position with sales reaching 517 units. The CBD:THC 1:1 Tiramisu Milk Chocolate maintained its second-place ranking with consistent sales figures, demonstrating a stable demand. The THC Milk Chocolate Bar, which previously held the top spot in August, fell to third place, indicating a shift in consumer preferences. Mint Cookie Blazzard White Chocolate retained its fourth position, showing a slight decrease in sales compared to previous months. Lastly, the Candy Cane Crush Milk Chocolate remained in fifth place, with its sales figures reflecting a downward trend since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
