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Nov-2024
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Overview
Market Insights Snapshot
Legend (MD) has shown varied performance across different product categories in the state of Maryland. In the Flower category, the brand has experienced a notable upward movement, climbing from a rank of 34 in October 2024 to 26 by November 2024. This improvement is significant as it marks their entry into the top 30 brands in this category, a positive development after not being in the top 30 in August and September. This surge in ranking is complemented by a substantial increase in sales, with November figures showing a marked rise compared to previous months. Such a performance indicates a growing consumer preference for Legend (MD)'s Flower offerings in Maryland.
In contrast, the Pre-Roll category reveals a different story for Legend (MD). Despite entering the top 40 in September 2024, the brand's ranking has remained relatively stable, hovering around the 39 position in November 2024. This consistency suggests a steady, albeit modest, presence in the Pre-Roll market. Meanwhile, in the Vapor Pens category, Legend (MD) experienced fluctuations, initially improving from rank 32 in August to 22 in September, but then seeing a decline to 27 by November. This volatility in rankings, coupled with a decrease in sales, might indicate challenges in maintaining a competitive edge in the Vapor Pens segment within the Maryland market.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Legend (MD) has shown a notable upward trajectory in its ranking from August to November 2024. Starting at rank 34 in August and September, Legend (MD) improved to rank 26 by November, indicating a positive trend in market positioning. This improvement is particularly significant when compared to brands like Old Pal, which experienced a decline from rank 19 in September and October to 24 in November. Similarly, MORE Cannabis saw fluctuating ranks, ultimately landing at 28 in November. Legend (MD)'s sales performance also saw a substantial increase in November, surpassing brands such as Flower by Edie Parker, which, despite a consistent upward trend in ranking, did not match Legend (MD)'s sales growth. This suggests that Legend (MD) is gaining traction and could potentially continue to rise in both rank and sales, making it a brand to watch in the Maryland Flower market.
Notable Products
In November 2024, Fritter Cake (28g) from Legend (MD) emerged as the top-performing product, securing the first rank with impressive sales of 811 units. Afghani (14g) climbed to the second position, maintaining its upward trajectory from fourth in September and third in October, despite a slight dip in sales to 635 units. Afghani Littles (14g) also showed significant improvement, rising to third place from fifth in October. Kiwi Berry Distillate Cartridge (1g) held steady at fourth place, while Strawberry Cheesecake Natural terp Distillate Cartridge (1g) experienced a drop from the top rank in September to fifth in November. This shift in rankings highlights the dynamic changes in consumer preferences within Legend (MD)'s product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
