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Aug-2024
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Overview
Market Insights Snapshot
Legend (MD) has shown varying performance across different product categories and states. In the Flower category in Maryland, the brand has experienced a steady decline in rankings, moving from 31st place in May 2024 to 38th place by August 2024. This indicates a significant drop in popularity and sales, with the brand not making it into the top 30 in this category. The downward trend is reflected in their sales figures as well, which have decreased from $279,997 in May to $83,452 in August. Such a decline could be indicative of increased competition or a shift in consumer preferences within the state.
In contrast, Legend (MD)'s performance in the Vapor Pens category in Maryland has been more dynamic. Although the brand started strong in May 2024, ranking 20th, it saw a brief improvement in June and July, reaching 19th and 18th places respectively. However, by August 2024, it dropped back to 29th place, just making it into the top 30. Despite this fluctuation in rankings, the sales figures provide a more nuanced picture, with a peak in June at $328,967 followed by a significant drop to $118,010 in August. This variability suggests that while Legend (MD) has potential in the Vapor Pens category, it faces challenges in maintaining a stable position.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Legend (MD) has experienced notable fluctuations in its ranking and sales over the past few months. Despite a promising start in May 2024 with a rank of 20, Legend (MD) managed to climb to 18 by July 2024, indicating a positive trend in consumer preference. However, by August 2024, the brand saw a significant drop to rank 29, suggesting increased competition and possibly a shift in market dynamics. Competitors like Beezle Extracts and Magnitude have also shown fluctuating ranks, with Beezle Extracts dropping out of the top 20 by August 2024 and Magnitude maintaining a relatively stable position around the 20th rank. This competitive volatility highlights the importance for Legend (MD) to continuously innovate and adapt its marketing strategies to maintain and improve its market position in the Maryland vapor pen category.
Notable Products
In August 2024, the top-performing product for Legend (MD) was Strawberry Cheesecake Natural terp Distillate Cartridge (1g) in the Vapor Pens category, climbing to the first position from third in July. Lemon Cheesecake BDT Distillate Cartridge (1g) maintained its second position with sales of 746 units. Lemon Berry Tart Natural Terpene Distillate Cartridge (1g) ranked third, slipping from its previous fourth position. Galactic Bliss Littles (14g) in the Flower category improved from fifth in July to fourth in August. Blue Raspberry BDT Distillate Cartridge (1g) entered the rankings for the first time in August, taking the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
