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Dec-2024
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Overview
Market Insights Snapshot
Legend (MD) has shown noteworthy performance in the Maryland cannabis market, particularly in the Flower category. The brand has made significant strides, moving from outside the top 30 in September and October to securing the 26th and 25th positions in November and December, respectively. This upward trajectory is supported by a substantial increase in sales, with December sales reaching an impressive $341,796. In contrast, the Pre-Roll category did not see Legend (MD) break into the top 30, which indicates room for improvement. However, the brand's ability to climb the ranks in the Flower category suggests potential for future growth across other categories.
In the Vapor Pens category, Legend (MD) experienced a downward trend in Maryland, moving from the 22nd rank in September to the 33rd rank by December. This decline is mirrored by a decrease in sales over the same period, indicating a potential challenge in maintaining competitiveness in this category. Despite the challenges faced in Vapor Pens, the overall performance in Flower highlights Legend (MD)'s capability to adapt and grow in the competitive cannabis market. The varied performance across categories suggests a strategic opportunity for Legend (MD) to capitalize on their strengths and address areas where they are less competitive.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Legend (MD) has demonstrated a notable upward trajectory in rank from September to December 2024, moving from 34th to 25th place. This positive trend in rank is indicative of a successful strategy in capturing market share, especially when compared to competitors such as Old Pal and JustFLOWR, both of which experienced fluctuations and declines in their rankings, with Old Pal falling out of the top 20 by November and December. Despite Happy Eddie and MORE Cannabis also showing some variability in their rankings, Legend (MD)'s consistent improvement suggests a strengthening position in the market. This trend is further supported by a steady increase in sales from November to December, contrasting with the sales declines seen by some competitors, highlighting Legend (MD)'s growing consumer base and potential for continued growth in the Maryland flower market.
Notable Products
In December 2024, Legend (MD) saw Green Current (28g) leading the sales chart, achieving the top rank among its products. Following closely, Green Current (14g) secured the second position, indicating strong consumer preference for the Green Current line. Galactic Bliss (28g) and Galactic Bliss (14g) held the third and fourth ranks, respectively, showcasing consistent popularity within the Flower category. Notably, the Strawberry Cheesecake Natural terp Distillate Cartridge (1g) maintained its fifth position from November, despite a decrease in sales to 291 units. Compared to previous months, the Flower category products have risen in rank, reflecting a shift in consumer demand towards larger quantities.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
