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Oct-2024
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Overview
Market Insights Snapshot
Legend (MD) has shown varied performance across different product categories in Maryland. In the Flower category, the brand has consistently hovered around the 33rd to 35th rank over the past four months, indicating a stable, albeit not top-tier, presence in the market. This consistency suggests a loyal customer base or steady demand, despite not breaking into the top 30. The Pre-Roll category tells a slightly different story, with Legend (MD) failing to rank in the top 30 in August 2024, which could signal a challenge in maintaining market share or competition from other brands. However, they managed to re-enter the rankings in September and October, albeit at lower positions, which might reflect either a recovery or fluctuating consumer interest.
In the Vapor Pens category, Legend (MD) experienced significant rank shifts, starting at 20th in July but dropping to 31st in August 2024, before recovering to 23rd in September and settling at 25th in October. This fluctuation could point to a competitive landscape or changes in consumer preferences. The sales figures from August to October show a decrease, which might correlate with their ranking drop, suggesting potential areas for improvement in marketing or product offerings. Overall, Legend (MD) demonstrates a mixed performance across categories, with some areas showing potential for growth and others needing strategic adjustments to improve their standing in the Maryland cannabis market.
Competitive Landscape
In the Maryland vapor pens category, Legend (MD) has experienced notable fluctuations in its market position over the past few months. Starting strong in July 2024 with a rank of 20, Legend (MD) saw a significant drop to 31 in August, before recovering slightly to 23 in September, and then slipping again to 25 in October. This volatility in rank reflects the competitive pressure from brands like Organic Remedies, which consistently improved its rank from 30 in July to 23 in October, and Flower by Edie Parker, which also showed resilience by maintaining a relatively stable presence in the rankings. Despite these challenges, Legend (MD) managed to achieve a peak in sales during September, indicating potential for recovery and growth. The brand's fluctuating performance underscores the dynamic nature of the Maryland vapor pens market, where strategic adjustments could help Legend (MD) regain and sustain a higher rank amidst strong competition.
Notable Products
In October 2024, Legend (MD) saw its top-performing product as the Lemon Berry Tart Natural Terpene Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from September with sales reaching 872 units. The Sour Mango Distillate Cartridge (1g) also performed strongly, securing the second position, consistent with its ranking in August, and demonstrating continued popularity. Afghani (14g) in the Flower category improved its standing to third place from fourth in September, indicating a positive sales trend. Despite a strong start earlier in the year, the Strawberry Cheesecake Natural terp Distillate Cartridge (1g) fell to fifth place, with a notable drop in sales to 362 units. The Afghani Littles (14g) did not make a significant impact in October, holding a steady fourth position without a prior ranking history.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
