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Dec-2024
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Overview
Market Insights Snapshot
Legit (WA) has demonstrated a consistent performance in the Pre-Roll category within the state of Washington. Over the last four months, the brand has shown a steady improvement in its rankings, moving from the 12th position in September 2024 to the 10th position by December 2024. This upward trend is indicative of a growing consumer base and possibly an increase in product offerings or marketing efforts. The sales figures also reflect this positive trend, with a noticeable peak in October 2024, before slightly tapering off in December. This suggests a strong market presence and a competitive edge in the Pre-Roll category, although the slight dip in December could indicate seasonal fluctuations or increased competition.
In terms of geographic reach, Legit (WA) is only represented in Washington, with no presence in other states or provinces within the top 30 rankings for any category. This could be seen as a limitation, as expanding into new markets could provide additional growth opportunities. However, their focused strategy in Washington might also allow them to maintain a strong brand identity and customer loyalty in a single market. The absence of rankings in other states or categories could also imply that Legit (WA) is still in the process of scaling their operations beyond their home state, or they are prioritizing depth over breadth in their current market strategy.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll market, Legit (WA) has demonstrated a steady improvement in its ranking, moving from 12th place in September 2024 to 10th place by December 2024. This upward trajectory suggests a positive reception and growing consumer preference for Legit (WA) products. In comparison, Seattle Bubble Works maintained a relatively stable position, fluctuating slightly but remaining within the top 10 throughout the same period. Meanwhile, From the Soil experienced a decline, dropping from 5th to 9th place, which may indicate a potential opportunity for Legit (WA) to capture market share from this competitor. Additionally, Equinox Gardens showed significant improvement, climbing from 19th to 12th place, highlighting the dynamic nature of the market. As Legit (WA) continues to enhance its market position, understanding these competitive shifts can provide valuable insights for strategic planning and growth.
Notable Products
In December 2024, Gold - High Octane Haze Infused Pre-Roll (1g) emerged as the top-performing product for Legit (WA), climbing from its previous second-place ranking in October. Gold Mini - Old School Lemons Infused Pre-Roll (0.75g) maintained its strong performance, holding steady in second place with notable sales of 4,033 units. Gold - Strawberry Pushpop Infused Pre-Roll (1g) improved its standing to third place, up from fifth in November. Gold - Sugar Cookies Infused Pre-Roll (1g) re-entered the rankings in fourth place, showing a resurgence in sales. Lastly, Gold - Platinum Grease Monkey Infused Pre-Roll (1g) rounded out the top five, maintaining a consistent presence in the rankings since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
