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Jan-2025
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Overview
Market Insights Snapshot
Legit (WA) has shown consistent performance in the Pre-Roll category within Washington over the past few months. The brand maintained a steady ranking at 11th place from October through December 2024, highlighting its strong presence in this segment. However, January 2025 saw a drop to 15th place, signaling potential challenges or increased competition in the market. Despite this decline in ranking, Legit (WA) has been a solid performer, although the decrease in sales from October to January indicates some volatility that the brand may need to address to regain its previous standing.
Interestingly, Legit (WA) did not appear in the top 30 rankings for any other state or category during this period, suggesting that its influence is primarily concentrated in the Washington Pre-Roll market. This lack of presence in other categories or states could be seen as a limitation for the brand's growth potential outside its home market. It will be crucial for Legit (WA) to explore opportunities for diversification and expansion if it aims to increase its market share and brand recognition across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Legit (WA) has experienced notable fluctuations in its market position. While maintaining a steady rank of 11th from October to December 2024, Legit (WA) saw a decline to 15th in January 2025, indicating a potential challenge in sustaining its earlier momentum. This drop in rank coincides with a decrease in sales, highlighting a need for strategic adjustments. Meanwhile, competitors like Agro Couture improved their position from 16th to 14th, and Forbidden Farms rose from 15th to 13th, suggesting they are capturing more market share. Additionally, Fire Bros. and 1988 have shown resilience, maintaining their presence within the top 20, despite some rank fluctuations. These dynamics underscore the competitive pressure Legit (WA) faces and the importance of leveraging advanced data insights to regain and enhance its market position.
Notable Products
In January 2025, the top-performing product for Legit (WA) was Gold - High Octane Haze Infused Pre-Roll (1g), which ascended to the number one rank despite a sales figure of 2342. Gold Mini - Old School Lemons Infused Pre-Roll (0.75g) slipped from its consistent top position in the previous months to second place. Gold - Banana Cake Infused Pre-Roll (1g) showed a notable rise in the rankings, moving up to third place after not being ranked in December 2024. Gold - Sugar Cookies Infused Pre-Roll (1g) maintained its fourth-place ranking from December, while Gold - Strawberry Pushpop Infused Pre-Roll (1g) fell from third to fifth. These shifts suggest a dynamic change in consumer preferences for Legit (WA) products during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
