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Dec-2024
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Overview
Market Insights Snapshot
Level has demonstrated remarkable consistency in the Capsules category across several states, maintaining the top position in both California and Michigan from September to December 2024. The brand's steadfast performance in California is particularly noteworthy given the competitive nature of the market, with sales peaking in October and December. In Nevada, Level showed a significant improvement, climbing from the second position in September and October to the top spot by November, which indicates a strong upward trajectory in consumer preference. Meanwhile, in New York, Level consistently held the second position throughout the same period, suggesting a stable yet competitive presence in the market.
Interestingly, Level's performance in Nevada is marked by a notable sales increase in November and December, which may have contributed to their rise to the number one rank. This suggests a potential strategic shift or successful marketing efforts that resonated with consumers during these months. On the other hand, while Level consistently ranks second in New York, the absence from the top 30 in other states or categories might highlight areas for potential growth or strategic realignment. This pattern of performance across different states provides a nuanced view of Level's market presence, suggesting both areas of strength and opportunities for expansion or improvement.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Level has consistently maintained its top position from September to December 2024. This stability at rank 1 highlights Level's strong market presence and consumer preference in this category. Despite facing competition from brands like Breez and ABX / AbsoluteXtracts, which held ranks 2 and 3 respectively during the same period, Level's sales figures have shown a robust upward trend, particularly with a significant increase from October to December. This suggests that Level's marketing strategies and product offerings are resonating well with consumers, allowing it to outperform its closest competitors in terms of both rank and sales growth in the California capsules market.
Notable Products
In December 2024, Level's top-performing product was Hashtab 100 - Indica Tablet (100mg), maintaining its first-place rank consistently from September through December, with sales reaching 11,907 units. Following closely, Hashtab 100 - Sativa Professional Strength Tablets 10-Pack (1000mg) held the second spot for three consecutive months, showing an upward trend in sales to 10,260 units. Protab - Indica Tablet (100mg) remained steady in third place since October, while Protab - Sativa Extra Strength Tablets 10-Pack (250mg) was ranked fourth, slightly improving from its fifth position in October. Notably, Protab - Sativa Professional Strength Tablet (100mg) entered the rankings in December at fifth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
