Level

Level has shown a consistent performance in the Capsules category across multiple states. In California, they maintained a steady hold on the number one position from July to October 2024, demonstrating their strong market presence in this category. Despite a slight fluctuation in sales from July to October, with a peak in October, Level's leadership in California remains unchallenged. In Michigan, Level made a significant entrance by securing the top spot in the Capsules category by September and maintaining it through October, indicating a successful expansion or focus in this market. Meanwhile, in Nevada, they held the number one rank until October, when they slipped to the second position, suggesting a potential rise in competition or market dynamics shifting slightly. In New York, Level consistently held the second rank, which signifies a stable, albeit not leading, performance in the Capsules category.

In terms of other categories, Level's performance was less prominent. In the Vapor Pens category in Michigan, Level did not manage to break into the top 30 rankings by September and October, which may indicate either a strategic focus elsewhere or challenges in penetrating this segment. This absence from the top rankings in Vapor Pens contrasts sharply with their dominance in Capsules, pointing to a potential area for growth or reevaluation. The lack of ranking in this category could be seen as an opportunity for Level to diversify or strengthen its product offerings to capture a more substantial market share. These insights into Level's category performances across states highlight their strengths and potential areas for development, offering a glimpse into the brand's strategic positioning and market dynamics.