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Nov-2024
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Overview
Market Insights Snapshot
Level has demonstrated a strong performance in the Capsules category, particularly in states such as California and Michigan. In California, Level has maintained the top spot consistently from August to November 2024, showcasing its dominance in the market. Despite a slight dip in sales from August to September, the brand quickly rebounded with a notable increase in October. Meanwhile, in Michigan, Level emerged as the leading brand in the Capsules category starting September, maintaining its position through November. The absence of a ranking in August suggests a significant entry into the top tier, indicating a rapid growth trajectory in this state.
In Nevada, Level's performance in the Capsules category has been noteworthy, with the brand reclaiming the number one position in November after slipping to second place in September and October. This movement reflects a competitive landscape in Nevada, where Level has managed to regain its footing. Conversely, in New York, Level consistently held the second position throughout the observed months, indicating steady performance but also suggesting room for growth to capture the top spot. Interestingly, Level's presence in Michigan's Vapor Pens category was not sustained beyond August, as it did not appear in the top 30 rankings in the subsequent months, pointing to potential challenges or strategic shifts in that segment.
Competitive Landscape
In the California capsules category, Level has maintained a stronghold as the top-ranked brand from August to November 2024, consistently outperforming its competitors. Despite a slight dip in sales from September to November, Level's sales figures remain robust, indicating a stable market presence. The closest competitor, Breez, has consistently held the second rank, with sales figures notably lower than Level's, although they saw a significant sales increase in November. Meanwhile, ABX / AbsoluteXtracts has shown a steady climb, moving from fourth to third place, yet their sales figures are still substantially behind Level's. This competitive landscape suggests that while Level remains the leader, the persistent efforts by Breez and ABX / AbsoluteXtracts to close the gap could pose a challenge if Level does not continue to innovate and maintain its market dominance.
Notable Products
In November 2024, Level's top-performing product remained Hashtab 100 - Indica Tablet (100mg) in the Capsules category, maintaining its first-place rank consistently since August. This product achieved notable sales of 11,468 units. Following closely, Hashtab 100 - Sativa Professional Strength Tablets 10-Pack (1000mg) held the second position, improving from a fifth-place rank in September. Protab- Indica Tablet (100mg) ranked third, showing a steady performance from the previous months. Protab - Sativa Extra Strength Tablets 10-Pack (250mg) ranked fourth, slightly climbing from its fifth position in October, while Protab+ - Lights Out Tablets 10-Pack (50mg CBN, 20mg CBG, 200mg Delta-9 THC, 50mg Delta-8 THC, 20mg THCA) rounded out the top five.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
