.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Level has shown consistent dominance in the Capsules category across several states. In California, Level has maintained the top position from October 2024 through January 2025, indicating a strong hold in the market despite slight fluctuations in sales figures. Similarly, in Michigan, Level has also secured the number one spot consistently over the same period, although the sales volume is significantly lower compared to California. This consistent top ranking in multiple states underscores Level's strong brand presence and consumer preference in the Capsules category.
In Nevada, Level experienced a notable fluctuation, holding the first position in November and December 2024 but dropping to second place in October 2024 and January 2025. This movement highlights some competitive dynamics in the Nevada market, suggesting potential challenges or shifts in consumer preferences. Meanwhile, in New York, Level maintained a steady second place throughout the period, indicating a consistent performance but also room for growth to capture the top spot. The absence of Level from the top 30 in other states or categories could point to areas where the brand might consider expanding its reach or strengthening its market strategies.
Competitive Landscape
In the California capsules category, Level has consistently maintained its top position from October 2024 through January 2025, showcasing its strong market presence and consumer preference. Despite a slight dip in sales from October to November, Level's sales rebounded in December and remained robust into January, indicating resilience and effective market strategies. In comparison, Breez held the second rank consistently, with sales figures slightly lower than Level's, but still demonstrating a stable performance. Meanwhile, ABX / AbsoluteXtracts fluctuated between the third and fourth ranks, suggesting a less stable position in the market. These dynamics highlight Level's stronghold in the category, as it continues to outperform its competitors in both rank and sales, reinforcing its leadership in the California capsules market.
Notable Products
In January 2025, Hashtab 100 - Indica Tablet (100mg) maintained its position as the top-performing product from Level, with sales reaching 12,195 units. Protab- Indica Tablet (100mg) saw a significant improvement, climbing to the second rank from a consistent third place over the previous three months. Hashtab 100 - Sativa Professional Strength Tablets 10-Pack (1000mg) experienced a slight decline, moving from second to third position. Protab - Sativa Professional Strength Tablet (100mg) showed a positive trend, advancing from fifth to fourth place since its introduction in November 2024. Despite a drop in sales, Protab - Sativa Extra Strength Tablets 10-Pack (250mg) maintained its fifth position, indicating stable demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
