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Aug-2025
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Overview
Market Insights Snapshot
Level has shown remarkable consistency in the Capsules category across multiple states. In California, Level has maintained its top position from May through August 2025, indicating a strong foothold in this market despite a gradual decline in sales. Similarly, in Michigan, the brand has also consistently held the number one spot, albeit with a slight decrease in sales over the months. In Nevada, Level briefly dropped to the second position in July but quickly regained its leading status by August, showcasing resilience in a competitive environment. Meanwhile, in New York, Level has consistently ranked second, highlighting a stable yet competitive presence in the market.
In Ohio, Level has experienced some fluctuations, moving from the fifth to the fourth position in July before returning to fifth in August. This indicates a dynamic market where Level faces significant competition. Despite not appearing in the top 30 in other states or categories, Level's performance in the Capsules category in these key states underscores its strategic focus and market strength. The brand's ability to maintain or regain top positions amidst varying sales figures suggests a robust product offering and loyal customer base. However, the absence from other rankings may point to opportunities for expansion or areas that require strategic adjustments.
Competitive Landscape
In the California capsules category, Level has consistently maintained its top position from May to August 2025, showcasing its dominance in the market. Despite a gradual decline in sales over these months, Level has managed to stay ahead of its competitors, including Breez and ABX / AbsoluteXtracts, which have held steady at ranks two and three, respectively. While Breez also experienced a downward trend in sales, its figures remained significantly lower than Level's, indicating a strong lead for Level. ABX / AbsoluteXtracts, although maintaining its rank, saw a more pronounced decline in sales, further solidifying Level's competitive edge in this category. This consistent ranking suggests that Level's brand strength and customer loyalty are key factors in its sustained market leadership.
Notable Products
In August 2025, Level's Hashtab 100 - Indica Tablet (100mg) maintained its position as the top-performing product, despite a decline in sales to 6332 units. The Hashtab 100 - Sativa Professional Strength Tablets 10-Pack (1000mg) improved its rank to second place after being third for the previous two months. Meanwhile, Protab - Indica Tablet (100mg) dropped to third, showing a consistent decline in sales figures over the months. The Protab - Sativa Extra Strength Tablets 10-Pack (250mg) rose to fourth place, marking its debut in the top five rankings in July. Finally, Protab - Sativa Professional Strength Tablet (100mg) held steady at fifth place, reflecting a gradual decrease in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
