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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Level has demonstrated notable performance in the Capsules category across several states. In California, Level has maintained a stronghold as the top-ranked brand consistently from June to September 2025. However, despite holding the number one position, there is a visible decline in sales figures over these months, suggesting potential market saturation or increased competition. Meanwhile, in Michigan, Level saw a slight dip from the first to the second rank in August, maintaining the second position through September. This indicates a competitive environment where Level is facing challenges in retaining its top spot.
In Nevada, Level showcased resilience by reclaiming the top position in August after a brief drop to the second rank in July, signifying effective strategies to regain market leadership. In contrast, in New York, Level consistently held the second rank across all four months, indicating a stable yet competitive standing in the market. Meanwhile, in Ohio, Level's performance fluctuated slightly, peaking at the fourth rank in July before settling back to the fifth position. Notably, the absence of a top 30 ranking in any other state or category highlights areas where Level could potentially expand or improve its market presence.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Level has consistently maintained its leading position from June to September 2025, ranking first each month. Despite a noticeable decline in sales from June's peak, Level's dominance is underscored by its ability to outperform competitors such as Breez and ABX / AbsoluteXtracts, which have held steady at the second and third ranks, respectively. While Breez and ABX / AbsoluteXtracts also experienced a downward trend in sales, their figures remained significantly lower than Level's, highlighting Level's strong market presence and customer loyalty. This consistent top ranking suggests that Level's brand strength and product offerings continue to resonate well with consumers, positioning it favorably against its competitors in the California market.
Notable Products
In September 2025, the top-performing product from Level was Protab - Sativa Extra Strength Tablets 10-Pack (250mg) in the Capsules category, achieving the number one rank, a significant rise from fourth place in August. Protab+ - THC/THCv/CBG Boost Tablets 10-Pack (200mg THC, 70mg THCv, 30mg CBG) held the second position with sales figures reaching $3,165. Protab+ - Lights Out Tablets 10-Pack (50mg CBN, 20mg CBG, 200mg Delta-9 THC, 50mg Delta-8 THC, 20mg THCA) debuted at third place, indicating a strong market entry. Hashtab - Indica Tablets 10-Pack (250mg) secured the fourth spot, while Protab - Indica Extra Strength Tablets 10-Pack (250mg) rounded out the top five. These rankings showcase a dynamic shift, highlighting the growing demand for specific formulations in the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
