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Sep-2024
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Overview
Market Insights Snapshot
Level has maintained a strong foothold in the California market, consistently ranking as the top brand in the Capsules category from June to September 2024. This steady performance is reflected in their sales figures, which, despite minor fluctuations, remain robust. In contrast, their presence in Michigan is more nuanced. They achieved the top rank in Capsules in September 2024, marking a significant entry into this category. However, their performance in other categories like Flower and Vapor Pens is less consistent, with rankings not breaking into the top 30 for some months, indicating potential areas for growth or reevaluation.
In Nevada, Level's performance in the Capsules category shows some variability, peaking at rank 1 in June and August, but dropping to rank 2 in July and September. This suggests a competitive landscape that might be influencing their market position. Meanwhile, in New York, Level has consistently held the second position in the Capsules category throughout the observed months, which points to a stable, albeit secondary, market presence. The absence of top 30 rankings in other categories across these states could indicate either a focused strategy on capsules or potential challenges in diversifying their product offerings effectively.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Level has consistently maintained its position as the top-ranked brand from June to September 2024. This stability in rank underscores Level's strong market presence and consumer preference in the state. Despite facing competition from brands like Breez, which holds a steady second place, and ABX / AbsoluteXtracts, which improved its rank from fifth to third over the same period, Level's leadership in sales volume remains unchallenged. The brand's ability to sustain its top position amidst the dynamic shifts in the ranks of its competitors highlights its robust market strategy and customer loyalty. As other brands strive to climb the ranks, Level's consistent performance suggests a well-entrenched advantage in the California capsules market.
Notable Products
In September 2024, Level's Hashtab 100 - Indica Tablet (100mg) maintained its top position in the Capsules category with sales reaching 8198. The Protab Indica Tablet (100mg) climbed to second place, marking a significant rise from its absence in June and August, with sales of 7378. Protab+ - Lights Out Tablets 10-Pack moved up to third place, improving its rank from fifth in August with consistent sales growth. Protab - Sativa Extra Strength Tablets 10-Pack experienced a drop to fourth place, despite leading in June. Hashtab 100 - Sativa Professional Strength Tablets 10-Pack fell to fifth, showing a decline from its top rank in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
