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Oct-2024
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Overview
Market Insights Snapshot
Lifted Northwest has experienced some notable shifts in its performance across different product categories in Oregon. In the Concentrates category, the brand's ranking has seen a downward trend, moving from 19th place in July 2024 to falling out of the top 30 by October 2024. This decline indicates a significant challenge for the brand in maintaining its competitive edge within this category. The drop in sales from July to October further underscores this point, suggesting that Lifted Northwest may need to reassess its strategy in the Concentrates market to regain its standing.
Conversely, in the Pre-Roll category, Lifted Northwest has shown more resilience, although it still faces some challenges. The brand's ranking fluctuated, peaking at 13th place in July before dropping to 24th in October. Despite this decline, Lifted Northwest managed to maintain its presence within the top 30, unlike its performance in Concentrates. This indicates a more stable position in the Pre-Roll market, though the decrease in sales over the months hints at potential areas for improvement. The ability to remain within the top rankings suggests that Lifted Northwest could focus on bolstering its strengths in this category to enhance its market share.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Lifted Northwest has experienced notable fluctuations in its market rank over the past few months. Starting from a promising 13th position in July 2024, Lifted Northwest saw a decline to 20th in August, a slight recovery to 16th in September, and then a drop to 24th by October. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Rebel Spirit improved its rank from 15th in July to 11th in August, before falling out of the top 20 by September and October, suggesting volatility in its performance as well. Meanwhile, PRUF Cultivar and Smokes / The Grow have consistently hovered around the lower ranks, with PRUF Cultivar not making it into the top 20 in any month, indicating a stable yet modest presence. These dynamics highlight the competitive pressures Lifted Northwest faces, emphasizing the need for strategic adjustments to regain its earlier momentum.
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Notable Products
In October 2024, Lifted Northwest's Assorted Strains Pre-Roll 5-Pack (5g) maintained its top position, consistently ranking first since July, with sales reaching 1921 units. The Hybrid Pre-Roll 10-Pack (10g) held steady at the second spot, showing a significant sales increase to 950 units from previous months. Sativa Pre-Roll 10-Pack (10g) re-entered the rankings at third place, despite not being ranked in August and September, with sales at 764 units. The Tropical Popsicle x Garlic Cookies Pre-Roll 10-Pack (10g) debuted in October at fourth place, while the Acid Dough x Lemon Meringue Pre-Roll 10-Pack (10g) followed closely in fifth. These shifts highlight a dynamic change in consumer preferences towards new product offerings in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
