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Nov-2024
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Overview
Market Insights Snapshot
Lifted Northwest's performance across different categories in Oregon shows a varied trajectory. In the Concentrates category, the brand experienced a decline in rankings from August to November 2024, moving from 23rd to 59th. This indicates a significant drop in market presence, as they fell out of the top 30 by November. This downward trend is mirrored in their sales figures, which decreased from $87,134 in August to just $16,073 in November. In contrast, the Pre-Roll category tells a different story, with Lifted Northwest maintaining a strong position. They improved slightly from 14th place in August and September to 11th place by November, with sales consistently increasing over the same period, peaking at $246,540 in November.
Examining the category rankings provides insights into Lifted Northwest's strategic positioning. The decline in the Concentrates category suggests potential challenges or increased competition, which may require strategic adjustments. Meanwhile, their stable and slightly improving performance in the Pre-Roll category suggests a strong foothold and possibly effective market strategies or product offerings in this segment. The absence from the top 30 in the Concentrates category by November could be a red flag, indicating the need for a closer look at market dynamics or internal brand strategies. The contrasting trends between these two categories highlight the importance of targeted strategies for different product lines to maintain and enhance market position.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Lifted Northwest has shown a promising upward trajectory in recent months. From August to November 2024, Lifted Northwest improved its rank from 14th to 11th, indicating a positive trend in market positioning. This advancement is noteworthy, especially when compared to brands like Dog House, which also improved its rank but remained slightly behind Lifted Northwest in November. On the other hand, Cabana experienced a decline in rank, moving from 8th to 13th, which may have contributed to Lifted Northwest's relative rise. Meanwhile, Decibel Farms and Killa Beez both saw fluctuations in their rankings, with Decibel Farms dropping to 10th and Killa Beez falling to 9th by November. These shifts highlight Lifted Northwest's steady performance and potential to capture more market share in the coming months.
Notable Products
In November 2024, Lifted Northwest's top-performing product remained the Assorted Strains Pre-Roll 5-Pack (5g) in the Pre-Roll category, maintaining its rank at number 1 with sales reaching 2009 units. The Acid Dough & Lime Slurps Pre-Roll 10-Pack (10g) experienced a significant jump from fifth place in October to second place in November. New entries for the month include Berry Pie x Strawberry Shortcake Pre-Roll 10-Pack (10g), which debuted at third place, and Durban Biscotti x Space Monster Pre-Roll 10-Pack (10g) at fourth. Acid Dough x Cherry AK 47 Pre-Roll 10-Pack (10g) also entered the rankings at fifth place. These changes highlight a dynamic shift in consumer preferences towards variety packs in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
