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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Lil' Buds has demonstrated a noteworthy upward trend in the Flower category. Starting from a rank of 30 in August 2024, the brand managed to climb to the 24th position by November 2024. This positive movement suggests a growing consumer preference or effective marketing strategies that have bolstered their presence in this competitive market. Despite a dip in September, where they fell out of the top 30, the recovery and subsequent rise in the rankings indicate resilience and potential for continued growth in Massachusetts.
Across other states and categories, Lil' Buds' performance varies, highlighting the challenges and opportunities within different markets. The absence of rankings in certain months could be indicative of either a lack of presence or strong competition that overshadowed their performance. This inconsistency across regions suggests that while Lil' Buds is gaining traction in Massachusetts, there may be a need for strategic adjustments in other areas to replicate this success. Understanding these dynamics can provide insights into regional consumer behaviors and the competitive landscape that Lil' Buds is navigating.
Competitive Landscape
In the Massachusetts flower category, Lil' Buds has demonstrated a notable upward trend in rankings over the past few months, moving from 30th in August 2024 to 24th by November 2024. This improvement in rank suggests a positive reception in the market, despite a dip in sales in September. In contrast, Local Roots experienced a decline from 18th in September to 25th in November, indicating potential challenges in maintaining its earlier momentum. Meanwhile, In House and Root & Bloom have shown fluctuations in their rankings, with In House dropping from 20th to 26th and Root & Bloom maintaining a relatively stable position around the low 20s. Notably, Trees Co. (TC) surged from 36th to 23rd, surpassing Lil' Buds in November, which could indicate a competitive threat. These dynamics suggest that while Lil' Buds is gaining ground, the competitive landscape remains fluid, with brands like Trees Co. (TC) posing potential challenges to its market position.
Notable Products
In November 2024, the top-performing product for Lil' Buds was Pura Vida Popcorn (3.5g) in the Flower category, securing the number one rank with notable sales of 1942 units. Following closely was Zweet Inzanity Popcorn (3.5g), which took the second position, while Golden Goat Popcorn (14g) ranked third. Maya 1 Popcorn (14g) and Captain's Catch Popcorn (14g) completed the top five, ranking fourth and fifth, respectively. Compared to previous months, these products have maintained consistent positions, indicating stable consumer preference. The rankings show a strong performance in the Popcorn category, with little fluctuation from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
