.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Lil' Buds has shown notable performance in the Flower category over the past few months. Starting from a ranking of 34 in May 2024, the brand improved its position to 29 in June, then further climbed to 24 in July before slightly dipping to 27 in August. This upward trajectory, despite the minor drop in August, suggests a growing consumer base and increasing market penetration. The sales figures reflect this trend, with a significant increase from $411,408 in May to $500,831 in July, indicating strong consumer demand and effective market strategies.
However, it is important to note that Lil' Buds has not consistently ranked within the top 30 brands in the Flower category across all months. For instance, their absence from the top 30 in May highlights a period of weaker performance or heightened competition. This fluctuation underscores the competitive nature of the cannabis market in Massachusetts and suggests areas for potential improvement. Observing such trends can provide valuable insights into the brand's market dynamics and help predict future performance.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Lil' Buds has shown a consistent performance but faces stiff competition from several notable brands. Over the past few months, Lil' Buds' rank has fluctuated, starting at 34th in May 2024 and peaking at 24th in July 2024 before slightly dropping to 27th in August 2024. This indicates a steady yet competitive presence in the market. For instance, Nature's Heritage saw a significant improvement, climbing from 27th in May to 18th in July, though it fell back to 25th in August. Similarly, Grassroots demonstrated a strong upward trend, moving from 44th in May to 26th in August, showing a more aggressive growth trajectory compared to Lil' Buds. Smyth Cannabis Co. also experienced a notable rise, reaching 21st in July before dropping to 28th in August. Meanwhile, Rev Farms maintained a higher rank overall, despite a dip from 14th in June to 29th in August. These dynamics suggest that while Lil' Buds maintains a stable market presence, there is significant competition from brands that are either rapidly climbing the ranks or consistently performing well, highlighting the need for strategic marketing and product differentiation to improve its standing and sales in the Massachusetts flower market.
Notable Products
In August 2024, the top-performing product for Lil' Buds was White Out Popcorn (3.5g) in the Flower category, achieving the number one rank with sales of 1,577 units. Following closely, Space Center Popcorn (14g) secured the second position. Gelato #33 Popcorn (3.5g) saw a significant improvement, climbing to the third rank from its previous fifth position in June 2024, with notable sales of 1,094 units. Berry Chill Popcorn (3.5g) and Colorado Bubba Popcorn (14g) rounded out the top five, ranking fourth and fifth, respectively. This month showed a clear preference for popcorn-style cannabis products in the Flower category, with several products making significant gains in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
