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Oct-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Lil' Buds has shown a noteworthy performance in the Flower category. Over the past few months, the brand has experienced some fluctuations in its rankings. Starting in July 2024, Lil' Buds was ranked 28th, and although it slipped slightly in August and September, landing at 29th and 30th respectively, it made a significant comeback in October, rising to 23rd place. This upward movement in October is particularly interesting, considering the brand's sales increased from September to October, indicating a positive trend in consumer demand and market presence within the state.
Despite the positive trend in Massachusetts, it's important to note that Lil' Buds did not rank within the top 30 brands in other states or categories during this period. This absence suggests areas where the brand might need to focus its efforts to enhance its market penetration and brand visibility. The fluctuation in rankings and sales in Massachusetts provides a glimpse into the brand's potential, but also highlights the competitive nature of the cannabis market. Further analysis would be required to understand the factors driving these changes and to identify opportunities for expansion into other states or product categories.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Lil' Buds has shown a notable upward trajectory in its rankings from July to October 2024. Initially ranked 28th in July, Lil' Buds improved to 23rd by October, indicating a positive trend in market presence. This rise can be contrasted with Nature's Heritage, which, despite fluctuating sales, did not make it into the top 20 during this period. Meanwhile, Simpler Daze maintained a steady position, ranking 24th in October, just behind Lil' Buds. Root & Bloom and Eleven consistently held higher ranks, with Eleven maintaining a strong 21st position. Despite these competitors, Lil' Buds' ability to climb the ranks suggests a strengthening brand presence and potential for increased sales momentum in the Massachusetts market.
Notable Products
In October 2024, La Flama Blanca Popcorn (14g) emerged as the top-performing product for Lil' Buds, securing the number one rank with sales of 1,193 units. Blue Dream Blowfish Popcorn (14g) followed closely, achieving the second position. Gelato #33 Popcorn (3.5g) saw a significant rise, moving from fifth place in August to third place in October. Both Chunk Dawg Popcorn (3.5g) and Peanut Butter Gelato 4 Popcorn (3.5g) shared the fourth rank, indicating a tie in their performance. This marks a shift in the rankings, as new entrants have displaced previous leaders from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
