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Jan-2025
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Overview
Market Insights Snapshot
Liquid Gold's performance across various categories and states shows a distinct pattern of fluctuating rankings and sales. In the Massachusetts market, Liquid Gold did not make it to the top 30 in the Vapor Pens category from October 2024 through January 2025, indicating a challenging competitive landscape or possible market entry issues. This absence from the rankings suggests that Liquid Gold may need to reassess its strategy or product offerings in this state to increase its market presence. Conversely, in Michigan, the brand maintained a presence in the Vapor Pens category, albeit with a downward trend from 35th place in October 2024 to 71st in January 2025. This decline in ranking could reflect increased competition or shifts in consumer preferences that the brand might need to address.
In Michigan's Concentrates category, Liquid Gold did not appear in the top 30 rankings from October 2024 to January 2025, highlighting a potential area for growth or improvement. The brand's overall sales figures in the Vapor Pens category in Michigan also showed a significant decrease over the months, starting from a strong position in October 2024 with sales of $291,794. This decline in sales and ranking could be indicative of market saturation or a need for innovation in product offerings to capture consumer interest. While the data presents challenges, it also provides insights into where Liquid Gold can focus its efforts to regain and enhance its market standing.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Liquid Gold has experienced a notable decline in its market position over the past few months, which could be a concern for the brand's future sales trajectory. Starting from October 2024, Liquid Gold was not ranked in the top 20, and its rank further slipped to 64th in November, 79th in December, and slightly improved to 71st by January 2025. This downward trend contrasts with competitors like 710 Labs and Cloud Cover (C3), which have maintained relatively stable positions, with 710 Labs improving from 70th to 67th and Cloud Cover (C3) advancing from 74th to 64th over the same period. Meanwhile, Humblebee showed a significant jump in December, reaching 62nd place, although it slightly declined to 72nd in January. The sales figures for Liquid Gold also reflect this competitive pressure, with a sharp decrease from October to December, before a slight recovery in January. This suggests that while Liquid Gold is facing challenges, there may be opportunities to regain market share with strategic adjustments in marketing and product offerings.
Notable Products
In January 2025, the top-performing product for Liquid Gold was RS 11 Live Resin (1g) in the Concentrates category, holding the first rank with sales of 1606 units. Sour Diesel Distillate Cartridge (1g) in Vapor Pens maintained its position at rank 2, showing a slight decrease in sales from December. Blue Razz Distillate Cartridge (1g) climbed to the third position, experiencing a notable increase from its previous absence in rankings. Strawberry Cough Distillate Cartridge (1g) descended to fourth place, indicating a decrease in sales compared to previous months. Lemon Haze Distillate Cartridge (1g) dropped to fifth, continuing its downward trend from November and December rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
