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Nov-2024
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Overview
Market Insights Snapshot
Liquid Gold has shown varied performance across different categories and states, with some notable movements in rankings. In the state of Michigan, Liquid Gold's presence in the Concentrates category has been negligible, as evidenced by its absence from the top 30 brands over the past few months. This could be seen as a challenge for the brand to increase its market share in this category. Conversely, in the Vapor Pens category, Liquid Gold has maintained a consistent presence, although its ranking has fluctuated. From August to November 2024, the brand's position shifted from 72nd to 82nd, indicating a slight downward trend, yet it remained within the top 100, suggesting a stable, albeit modest, market position.
Examining sales trends, Liquid Gold's performance in the Vapor Pens category in Michigan reveals some interesting dynamics. While the brand experienced a significant drop in sales from August to September, there was a recovery in October, followed by another dip in November. This pattern points to potential volatility in consumer demand or competitive pressures in the market. The fact that Liquid Gold did not appear in the top 30 for Concentrates in Michigan suggests that the brand might need to reassess its strategy in this category to improve its visibility and competitiveness. Overall, while Liquid Gold has maintained a presence in the Vapor Pens market, there are clear opportunities for growth and stabilization across categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Liquid Gold has experienced fluctuating rankings from August to November 2024, indicating a dynamic market position. Despite starting at rank 72 in August, Liquid Gold saw a dip to 91 in September, followed by a rebound to 77 in October, and settling at 82 in November. This volatility suggests a competitive pressure from brands like Dabstract, which maintained a relatively stable rank, peaking at 78 in October, and Canna Bee Extracts, which consistently outperformed Liquid Gold, even though it experienced a drop in November. Meanwhile, The Limit surged to a remarkable 59 in October, indicating a significant threat to Liquid Gold's market share. These shifts highlight the importance for Liquid Gold to strategize effectively to maintain and improve its position amidst strong competition.
Notable Products
In November 2024, the top-performing product for Liquid Gold was Lemon Haze Distillate Cartridge (1g) from the Vapor Pens category, which maintained its number 1 ranking from September, with impressive sales of 2593 units. Runtz Distillate Cartridge (1g) held steady at the number 2 spot, consistently performing well across the months. Strawberry Cough Distillate Cartridge (1g) dropped to rank 3, showing a decline from its top position in October. Sour Diesel Distillate Cartridge (1g) improved slightly to rank 4, recovering from its fifth position in September. Watermelon OG Distillate Cartridge (1g) entered the rankings at position 5, marking a noticeable entry in November's sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
