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Dec-2024
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Overview
Market Insights Snapshot
LIT has shown a dynamic performance across various states, with notable fluctuations in their rankings in the Flower category. In Colorado, LIT has maintained a strong presence, improving its rank from 17th in September 2024 to 12th in November 2024, before slightly dropping to 15th in December 2024. This movement reflects a robust market performance, with a peak in sales during November. In contrast, their performance in Massachusetts has been less stable, with LIT not making it into the top 30 brands, indicating potential challenges in maintaining consistent market traction in this state.
In Missouri, LIT was absent from the top 30 brands in September 2024 but managed to climb to the 49th position by December 2024, showcasing a positive upward trend. This suggests an increasing footprint in Missouri's Flower market, though still with room for significant growth. Meanwhile, in Nevada, LIT has demonstrated steady progress, moving from the 96th position in September to 63rd by December, indicating a gradual but consistent improvement in brand recognition and sales. This varied performance across states highlights both the challenges and opportunities LIT faces in expanding its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LIT has demonstrated a notable performance trajectory from September to December 2024. LIT's rank improved from 17th in September to 13th in October, peaking at 12th in November before slightly declining to 15th in December. This fluctuation in rank reflects a competitive market environment, with brands like 14er Gardens and Green Tree Medicinals (CO) showing strong performances. Notably, 14er Gardens consistently ranked within the top 20, even reaching 6th place in November, indicating a robust sales performance that LIT must contend with. Additionally, Trinidad Cultivation Services INC made a significant leap from being outside the top 20 in September and October to securing the 13th spot by December, showcasing the dynamic shifts within the market. For LIT, maintaining and improving its market position amidst these competitors will require strategic efforts to enhance brand visibility and consumer loyalty.
Notable Products
In December 2024, Jet Fuel (3.5g) emerged as the top-performing product for LIT, climbing from its previous second position in September to first place, with notable sales of 5,395 units. London Pound Cake (3.5g) maintained its strong performance, holding steady in the second position, showing resilience despite a slight decline in sales over the past months. Sour GMO Cookies (3.5g) made a significant entry into the rankings, securing the third spot with a substantial sales figure of 2,126 units. Golden Goat (3.5g) consistently held the fourth position, demonstrating steady demand across the months. Double Myntz (3.5g) experienced a slight drop in its ranking, moving from third in October and November to fifth in December, although it still maintained a respectable sales volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
