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Jan-2025
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Overview
Market Insights Snapshot
The performance of LIT in the Flower category across different states shows interesting trends. In Colorado, LIT has consistently been a strong performer, maintaining a presence within the top 15 brands, although it experienced a slight decline from 9th place in November 2024 to 15th by January 2025. This indicates some volatility but also resilience in a competitive market. Meanwhile, in Massachusetts, LIT has struggled to break into the top 30, with rankings hovering in the 50s, suggesting that the brand may need to reassess its strategy in this state to enhance its market position.
In Missouri, LIT's rankings show a slight improvement, moving from 56th in October 2024 to 51st in December 2024, before dropping again to 54th by January 2025. This fluctuation highlights potential opportunities for growth if targeted strategies are employed. Conversely, Nevada presents a challenging environment for LIT, with rankings consistently outside the top 60, and a notable decline to 85th place in January 2025. This downward trend in Nevada suggests that LIT may face significant challenges in gaining traction in this market without strategic changes.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LIT has experienced notable fluctuations in its ranking over the past few months. Starting from October 2024, LIT was ranked 13th, climbing to 9th in November, but then dropping to 11th in December and further to 15th by January 2025. This downward trend in ranking coincides with a decrease in sales from November to January, suggesting potential challenges in maintaining market share. Meanwhile, competitors like The Health Center have shown a positive trajectory, improving from 20th in October to 13th by January, indicating a strengthening position in the market. Similarly, In The Flow maintained a stable rank around 16th, with a slight sales increase, which could pose a competitive threat to LIT if the trend continues. Additionally, Green Tree Medicinals (CO) made a significant leap from 26th to 14th between October and January, highlighting the dynamic nature of the market and the need for LIT to strategize effectively to regain its higher rank and sales momentum.
Notable Products
In January 2025, Jet Fuel (3.5g) maintained its top position as the best-selling product for LIT, with sales reaching 2,198 units. London Pound Cake (3.5g) rose to the second spot from its previous third place in December 2024, indicating consistent popularity despite a slight dip in sales to 1,697 units. Golden Goat (3.5g) re-entered the rankings at third place, showing a strong performance with 1,602 units sold, after being absent in December 2024. Sherbert Sundae (3.5g) dropped to fourth position, experiencing a decline in sales from its previous high in November 2024. A new entry, Loud Cake Popcorn (7g), debuted at fifth place, suggesting a growing interest in larger package offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
