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Oct-2024
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Overview
Market Insights Snapshot
The performance of LITTI in the Pre-Roll category has shown mixed results across different regions. In Alberta, LITTI has not broken into the top 30, with rankings hovering in the 40s range throughout the months from July to October 2024. However, there is a notable improvement in sales in October, suggesting potential growth momentum. Meanwhile, in Ontario, LITTI has consistently improved its position, moving from a rank of 61 in July to 47 by October, indicating a steady climb in popularity within the province. This upward trend in Ontario is accompanied by a consistent increase in sales, reflecting growing consumer interest and acceptance in the Pre-Roll category.
In the Vapor Pens category, LITTI has demonstrated strong performance, particularly in Ontario, where it has climbed from rank 12 in July to an impressive rank 7 by October. This ascent highlights LITTI's increasing dominance and consumer preference in the Vapor Pens market. Sales figures in this category have shown significant growth, with October sales reaching over a million, marking a substantial increase from July. In Alberta, LITTI has also made notable strides, improving its rank from 22 in July to 15 by October, again reflecting positive consumer reception and successful market penetration. This consistent improvement across both provinces in the Vapor Pens category underscores LITTI's robust market strategy and product appeal.
Competitive Landscape
In the Ontario Vapor Pens category, LITTI has demonstrated a notable upward trajectory in recent months, climbing from a rank of 12 in July 2024 to 7 by October 2024. This improvement in rank is indicative of a strong sales performance, particularly when compared to competitors such as Weed Me and Endgame. While Weed Me experienced fluctuations, peaking at rank 6 in September before dropping to 8 in October, LITTI's consistent rise suggests a strengthening market presence. Similarly, Endgame saw a decline from rank 6 in July to 9 in October, further highlighting LITTI's competitive edge. Meanwhile, Tribal maintained a relatively stable position, ending at rank 6 in October, just ahead of LITTI. The leading brand, Spinach, remained at the top, though its sales showed a downward trend, potentially opening opportunities for LITTI to capture more market share. Overall, LITTI's strategic advancements in rank and sales position it as a formidable contender in the Ontario Vapor Pens market.
Notable Products
In October 2024, the top-performing product for LITTI was Gulupa Gulp Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one position from September with a notable sales figure of 12,479 units. The PB&J WTF Infused Pre-Roll (1g) held steady at the second rank, showing a consistent performance in the Pre-Roll category. Slappn' Berry Distillate Cartridge (1g) remained in the third position among Vapor Pens, indicating stable demand. Pushn' Peach Distillate Cartridge (1g) debuted in the rankings in September and retained its fourth position in October. Similarly, Bussn' Blackberry Distillate Cartridge (1g) entered the rankings in September and maintained its fifth place in October, reflecting a growing interest in these new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
