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Jan-2025
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Overview
Market Insights Snapshot
LITTI's performance in the Pre-Roll category across different regions shows some interesting trends. In Alberta, the brand did not manage to secure a spot in the top 30 rankings from October 2024 through January 2025, with its rank slipping from 44th to 58th. This downward trend is also reflected in their sales numbers, which saw a consistent decrease over the months, reaching a low of approximately 91,924 in January 2025. Similarly, in Ontario, LITTI's Pre-Roll category also did not break into the top 30, with its rank moving from 45th to 51st over the same period, accompanied by a notable decline in sales figures. This suggests a challenging period for LITTI in the Pre-Roll category in these regions.
On the other hand, LITTI's performance in the Vapor Pens category presents a more positive picture, particularly in Ontario. The brand maintained a strong presence in the top 10, consistently ranking 7th to 9th from October 2024 to January 2025. This stability is mirrored in their sales, which showed a steady increase, peaking at over 1.3 million in January 2025. In Alberta, LITTI's Vapor Pens also performed well, maintaining a rank within the top 20, and even improving slightly to 14th place by January 2025, despite a minor fluctuation in sales. This indicates a solid foothold for LITTI in the Vapor Pens category, contrasting with their challenges in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, LITTI has maintained a relatively stable position, ranking consistently at 9th place from November 2024 through January 2025. This stability is noteworthy considering the fluctuations experienced by other brands. For instance, Spinach saw a decline from 5th in October 2024 to 8th by January 2025, indicating potential challenges in maintaining its higher rank. Meanwhile, Tribal consistently hovered around 6th and 7th place, showing a slight edge over LITTI but not significantly outpacing it. Endgame experienced a downward trend, dropping out of the top 10 by January 2025, which could signal an opportunity for LITTI to capture more market share. Interestingly, Adults Only improved its rank from 13th in October to 10th in January, showcasing a positive trajectory that LITTI might need to watch closely. Overall, LITTI's consistent rank amidst these shifts suggests a solid market presence, though opportunities for growth exist as competitors experience volatility.
Notable Products
In January 2025, the top-performing product from LITTI was the Slappn' Berry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one spot with a notable sales figure of 13,387. The Gulupa Gulp Distillate Cartridge (1g) held steady in second place, despite a decrease in sales compared to previous months. Sunrise Smash Liquid Diamonds Cartridge (1g) improved its ranking to third place, up from fourth in December 2024. Bussn' Blackberry Distillate Cartridge (1g) showed a significant rise, moving up to fourth place from fifth, while Pushn' Peach Distillate Cartridge (1g) dropped to fifth place from third. Overall, the rankings highlight a competitive market within the Vapor Pens category, with Slappn' Berry consistently leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
