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Dec-2024
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Overview
Market Insights Snapshot
In the category of Pre-Rolls, LITTI's performance in Alberta has been inconsistent throughout the final months of 2024. Despite seeing a slight improvement in rankings from September to November, moving from 50th to 40th, they fell back to 50th place in December. This fluctuation suggests challenges in maintaining a stable market position. In contrast, their Vapor Pens category has shown more resilience in Alberta, consistently holding a spot within the top 20, peaking at 15th place in October and November before returning to 17th in December. This indicates a stronger foothold in the Vapor Pens market compared to Pre-Rolls.
In Ontario, LITTI's Vapor Pens have consistently performed well, maintaining a top 10 position throughout the observed months, even reaching as high as 7th place in October. This demonstrates a robust presence in the Ontario Vapor Pens market. However, their Pre-Roll category did not make it into the top 30 rankings, highlighting a significant opportunity for growth in this segment. The sales figures reflect this disparity, with Vapor Pens sales significantly outperforming those of Pre-Rolls. This data suggests that LITTI might consider focusing efforts on enhancing their Pre-Roll offerings to capture a larger share of the Ontario market.
Competitive Landscape
In the Ontario Vapor Pens market, LITTI experienced notable fluctuations in its ranking over the last quarter of 2024, which reflects its dynamic competitive positioning. In September, LITTI held the 10th position, but it climbed to 7th in October, showcasing a significant improvement in market presence. However, by November, LITTI dropped back to the 10th rank, before slightly recovering to 9th in December. This volatility suggests that while LITTI is capable of gaining traction, it faces stiff competition from brands like Tribal, which consistently maintained a higher rank, peaking at 6th in October and November. Meanwhile, Weed Me and Endgame also presented formidable challenges, with Weed Me holding steady at 8th place from October to December, and Endgame showing a downward trend, slipping to 10th by December. These dynamics indicate that while LITTI is competitive, it must strategize to maintain and improve its position amidst strong contenders in the Ontario market.
Notable Products
In December 2024, the top-performing product for LITTI was Slappn Berry Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one spot with sales reaching 10,431 units. Gulupa Gulp Distillate Cartridge (1g), previously the leader, slipped to second place despite maintaining strong sales figures. Pushn Peach Distillate Cartridge (1g) improved its ranking to third place, showing a consistent performance over the past months. Sunrise Smash Liquid Diamonds Cartridge (1g) held steady in fourth place, while Hella Bubba Distillate Cartridge (1g) entered the rankings at fifth. Notably, Slappn Berry Distillate Cartridge (1g) has shown a significant upward trend, climbing from third in September to first in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
