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Nov-2024
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Overview
Market Insights Snapshot
LITTI's performance in the Alberta market shows a noteworthy upward trend in both the Pre-Roll and Vapor Pens categories. In the Pre-Roll category, LITTI improved its rank slightly from 46th in August 2024 to 42nd by November 2024, although it did not break into the top 30, indicating room for growth. However, their Vapor Pens category showed more promising results, maintaining a stable rank at 14th in October and November 2024, after improving from 17th in August. This stability in the top 20 suggests a strong foothold in the Vapor Pens market, with sales showing a positive trajectory, nearly reaching a significant milestone in November.
In Ontario, LITTI's performance varies between categories. Their Pre-Roll category demonstrated steady improvement, moving from 58th in August 2024 to 45th by November, yet still not making it into the top 30, which could be seen as a challenge to overcome. Conversely, the Vapor Pens category tells a different story, where LITTI reached as high as 7th place in October before settling at 10th in November. This fluctuation in ranking, coupled with substantial sales figures, highlights LITTI's competitive presence in the Ontario Vapor Pens market, marking it as a key area of strength for the brand.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, LITTI has shown notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales momentum. After climbing from 12th place in August 2024 to an impressive 7th place in October 2024, LITTI experienced a slight dip back to 10th place in November 2024. This fluctuation suggests a competitive pressure from brands like Endgame, which maintained a relatively stable position despite a slight decline, and Weed Me, which consistently ranks within the top 10. Meanwhile, Kolab demonstrated a significant rise from 19th in August to 10th in October, directly competing with LITTI's position. As LITTI navigates these competitive dynamics, understanding these shifts and the strategies of its competitors could be crucial for sustaining its upward sales trajectory and improving its rank in the Ontario Vapor Pens market.
Notable Products
In November 2024, the top-performing product for LITTI was Gulupa Gulp Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous two months with sales of 10,744 units. Slappn' Berry Distillate Cartridge (1g) also retained its second-place position in the same category, showing consistent performance over the months. PB&J WTF Infused Pre-Roll (1g) ranked third, having experienced a slight drop from its first-place position in August. Pushn' Peach Distillate Cartridge (1g) held steady at fourth place in the Vapor Pens category since September. Notably, Sunrise Smash Liquid Diamonds Cartridge (1g) entered the rankings in November, debuting at fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
