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Dec-2024
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Overview
Market Insights Snapshot
LivRelief has shown varied performance across different provinces in the Topical category. In Alberta, the brand maintained a relatively stable presence, with rankings fluctuating slightly. Notably, LivRelief was ranked 5th in October 2024, a slight improvement from its 6th position in September, before dropping out of the top 30 in November and returning to the 6th spot in December. This inconsistency suggests potential challenges in maintaining a steady market presence, which could be due to fluctuating consumer demand or competitive pressures. The sales figures in Alberta also reflected these ranking changes, with a notable decrease in October sales compared to September, followed by a recovery in December.
In contrast, Ontario presents a more consistent and upward trajectory for LivRelief in the same category. The brand held steady at the 6th position in both September and October 2024 but improved to 5th in November before returning to 6th in December. This consistent ranking within the top 10 highlights LivRelief's strong foothold in the Ontario market. The sales figures in Ontario show a positive trend, with an increase from September to December, indicating a growing consumer base or successful marketing strategies. The performance in Ontario could serve as a benchmark for LivRelief's strategy in other regions, especially in maintaining a stable ranking and increasing sales over time.
Competitive Landscape
In the Ontario topical cannabis market, LivRelief has demonstrated a steady performance with a notable fluctuation in rankings over the last few months of 2024. While LivRelief started at rank 6 in September, it briefly improved to rank 5 in November before returning to rank 6 in December. This fluctuation is indicative of a competitive landscape where brands like Dosecann consistently maintained a stronghold at rank 4 throughout the same period, and Solei remained mostly stable at rank 5, except for a dip in November. Despite these challenges, LivRelief's sales have shown a positive trajectory, especially in December, where it saw a significant increase, closing the gap with Solei. This suggests that while LivRelief faces stiff competition, particularly from Dosecann and Solei, its strategic efforts in product positioning and market penetration are yielding promising results, potentially setting the stage for further gains in the coming months.
Notable Products
In December 2024, LivRelief's top-performing product was the CBD/THC 1:1 Transdermal Cream (125mg CBD, 125mg THC, 50ml) in the Topical category, maintaining its number one rank from the previous month with a notable sales figure of 406. The CBD Extra Strength Transdermal Cream (750mg CBD) held the second position, consistent with its ranking in November. The CBD Transdermal Cream (250mg CBD, 50g) remained steady at third place across the months. The CBD Extra Strength Transdermal Cream (1200mg CBD) made a notable entry into the rankings at fourth place in December, having not been ranked in November. Meanwhile, the CBD/THC 1:1 Balanced Body Transdermal Cream (250mg CBD, 250mg THC) dropped to fifth, continuing its decline from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
