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Oct-2024
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Overview
Market Insights Snapshot
LivRelief has shown varying performance across Canadian provinces in the topical category. In Alberta, the brand has maintained a strong presence, consistently ranking fifth from July to October 2024, despite a noticeable drop in sales from September to October. This suggests a stable market position, even with fluctuations in revenue. In contrast, in British Columbia, LivRelief's presence waned after August, as it did not appear in the top 30 rankings for September and October, indicating a potential area for improvement or increased competition in the province.
Meanwhile, in Ontario, LivRelief has held a consistent rank of sixth place in the topical category for most of the months, with a slight dip to seventh in August. Despite the drop in ranking, October sales figures indicate a significant increase, suggesting a recovery or successful marketing efforts that month. The brand's ability to maintain a top-ten position in Ontario highlights its resilience and potential growth opportunities in this competitive market. The absence of rankings in certain months in British Columbia could indicate a need for strategic adjustments to regain traction.
Competitive Landscape
In the Ontario topical cannabis market, LivRelief has maintained a relatively stable position, ranking consistently at 6th place from July to October 2024, with a brief dip to 7th in August. This stability is notable given the competitive landscape, where brands like Dosecann and Solei have consistently held higher ranks at 4th and 5th, respectively, throughout the same period. LivRelief's sales showed a significant upward trend in October, closing the gap with its competitors, which could indicate a positive shift in consumer preference or effective marketing strategies. Meanwhile, RHO Phyto closely trails LivRelief, suggesting a tight competition for the 6th spot. The entry of Noon & Night into the rankings in October at 8th place highlights the dynamic nature of the market, where new entrants can quickly gain traction. These insights suggest that while LivRelief is holding its ground, it must continue to innovate and adapt to maintain and potentially improve its market position.
Notable Products
In October 2024, LivRelief's top-performing product was the CBD Extra Strength Transdermal Cream (750mg CBD), maintaining its number one rank from September with notable sales of 352 units. The CBD/THC 1:1 Transdermal Cream (125mg CBD, 125mg THC, 50ml) held steady at the second position, consistent with its performance since August. The CBD Transdermal Cream (250mg CBD, 50g) remained in third place throughout the past four months, indicating stable demand. The CBD/THC 1:1 Balanced Body Transdermal Cream (250mg CBD, 250mg THC) retained its fourth position from September, despite a drop in sales. Lastly, the CBD Extra Strength Transdermal Cream (1200mg CBD) re-entered the rankings in October at fifth place, showing a slight increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
