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Nov-2024
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Overview
Market Insights Snapshot
LivRelief has shown a varied performance across the Canadian provinces of Alberta, British Columbia, and Ontario within the topical cannabis category. In Alberta, LivRelief maintained a steady position at rank 6 in August and September 2024, before improving to rank 5 in October. However, in November, the brand did not appear in the top 30, indicating a significant drop in ranking. This pattern suggests a potential volatility in market presence or consumer demand in Alberta. In British Columbia, LivRelief was ranked 5th in August, but subsequent rankings were not available, highlighting either a fall from the top 30 or a lack of data, which could be a point of concern.
In Ontario, LivRelief demonstrated a more consistent performance, starting at rank 7 in August and moving up to rank 6 in September and October, before achieving a rank of 5 in November. This upward movement in Ontario suggests a strengthening market position and possibly increased consumer acceptance or preference for their topical products. Despite the absence of detailed rankings for British Columbia after August, the sales data from Ontario suggests a positive trend, with sales peaking in October before a slight decrease in November. This trend could indicate seasonal variations or the impact of promotional activities. Overall, LivRelief's performance varies significantly across provinces, with notable strengths in Ontario and challenges in maintaining top rankings in Alberta and British Columbia.
Competitive Landscape
In the Ontario topical cannabis market, LivRelief has shown a promising upward trajectory in recent months. Starting from a rank of 7th in August 2024, LivRelief improved its position to 6th in September and October, and further climbed to 5th in November. This positive shift in ranking reflects a notable increase in sales, particularly from September to October, where LivRelief saw a significant boost. In contrast, Solei experienced a decline in rank, moving from 5th to 6th in November, which coincided with a decrease in sales. Meanwhile, Dosecann maintained a steady 4th position throughout the period, although its sales showed a downward trend in November. The consistent top performance of Wildflower Canada and RHO Phyto highlights the competitive landscape LivRelief is navigating. Despite these challenges, LivRelief's ability to improve its rank and sales indicates a strengthening market presence in Ontario's topical category.
Notable Products
In November 2024, the top-performing product for LivRelief was the CBD/THC 1:1 Transdermal Cream (125mg CBD, 125mg THC, 50ml) in the Topical category, reclaiming its position from previous months with a sales figure of 281 units. The CBD Extra Strength Transdermal Cream (750mg CBD) dropped to second place, a notable change from its first-place ranking in September and October. The CBD Transdermal Cream (250mg CBD, 50g) maintained a consistent third-place ranking across the months. The CBD/THC 1:1 Balanced Body Transdermal Cream (250mg CBD, 250mg THC) remained steady in fourth place but experienced a significant decline in sales. Larry Bird Gelato 33 (3.5g) debuted in the rankings at fifth place, indicating a new entry in the Flower category for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
