Nov-2024
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Overview
Market Insights Snapshot
Local Cannabis Co. has shown varied performance across different categories in Missouri. In the Flower category, the brand consistently maintained a strong position, holding the 14th rank in both August and October 2024, with a slight dip to 16th in September. This suggests a stable demand for their flower products, despite some fluctuations in sales figures. In contrast, the Pre-Roll category saw a significant drop from 10th place in August to falling out of the top 30 by October, indicating challenges in maintaining consumer interest or perhaps increased competition. Such movements highlight potential areas for strategic focus to regain market share.
The Concentrates and Vapor Pens categories present a mixed bag for Local Cannabis Co. In Concentrates, the brand re-entered the top 30 in October with a 23rd place ranking after not being listed in September, suggesting a successful effort to boost sales or a favorable shift in market dynamics. However, Vapor Pens tell a different story, with rankings hovering around the 40s and 50s, indicating a struggle to break into the top tier. Despite these challenges, the brand's ability to improve its ranking in Concentrates could be a promising sign of adaptability and potential growth in that segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Local Cannabis Co. has maintained a consistent presence, holding the 14th rank in August, October, and November 2024, with a slight dip to 16th in September. This stability is notable given the fluctuations experienced by competitors. For instance, Proper Cannabis consistently outperformed Local Cannabis Co., ranking between 10th and 12th, indicating a stronger market position. Meanwhile, Buoyant Bob showed a similar pattern of stability, maintaining a rank close to Local Cannabis Co., yet managing to climb to 11th in September and October. Daybreak Cannabis experienced more volatility, dropping to 16th in October but slightly recovering to 15th in November. Interestingly, Nuthera Labs improved its position from 18th in August to 15th in September and October, before settling at 16th in November. These dynamics suggest that while Local Cannabis Co. has maintained its rank, there is significant competition from brands like Proper Cannabis and Buoyant Bob, which could impact its market share and sales growth in the long term.
Notable Products
In November 2024, the top-performing product for Local Cannabis Co. was Ice Cream Cake (3.5g) in the Flower category, securing the number one rank with sales of 2684 units. Orange 43 (3.5g) followed closely, maintaining its second-place position from August and climbing back from a lower rank in September. Purple 43 (3.5g) made a notable entry into the top three, having not been ranked in the previous months. RS11 (3.5g) experienced a slight drop, moving from third in October to fourth in November. Lemon Cherry Gelato (3.5g) rounded out the top five, demonstrating consistent performance despite not being ranked in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.