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Jan-2025
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Overview
Market Insights Snapshot
Local Cannabis Co. has demonstrated notable movements across different product categories in Missouri. In the Flower category, the brand has consistently maintained a strong presence, starting at rank 14 in October 2024 and moving up to rank 9 by December, before slightly dropping back to rank 12 in January 2025. This indicates a robust performance in a highly competitive market. However, in the Concentrates category, Local Cannabis Co. only appeared in the top 30 in October 2024, ranked at 24, which suggests a need for strategic improvements to regain market visibility in subsequent months.
The Pre-Roll category saw a positive trend for Local Cannabis Co., as it climbed from not being in the top 30 to achieving rank 29 in December 2024 and further improving to rank 16 by January 2025. This upward trajectory highlights the brand's growing popularity in this segment. Conversely, in the Vapor Pens category, the brand's ranking fluctuated, starting outside the top 30, then reaching rank 31 in December 2024, before slightly declining to rank 35 in January 2025. Such movements suggest that while there are gains in certain areas, there are also challenges to address to ensure sustained growth across all categories.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Local Cannabis Co. has demonstrated notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 14th in October and November, Local Cannabis Co. experienced a significant boost in December, climbing to 9th place, before settling at 12th in January. This upward trend in December aligns with a peak in sales, suggesting a successful campaign or product launch during that period. In contrast, Elevate (Elevate Missouri) started strong at 9th place in October and November but saw a decline to 14th by January, indicating potential challenges in maintaining customer engagement or market share. Meanwhile, Proper Cannabis and Greenlight maintained relatively stable rankings, with minor fluctuations, suggesting steady performance. Daybreak Cannabis consistently ranked lower, yet showed a slight improvement from 16th in October to 13th in January, indicating gradual growth. These dynamics highlight Local Cannabis Co.'s ability to capitalize on market opportunities, though the competitive environment remains challenging with several brands vying for top positions.
Notable Products
In January 2025, Orange 43 Pre-Roll (1g) emerged as the top-performing product for Local Cannabis Co., achieving the highest sales with a notable figure of 4106 units sold. Sherbhead Pre-Roll (1g) closely followed in second place, demonstrating strong consumer interest with 4100 units sold. Florida Kush Pre-Roll 2-Pack (1g) secured the third position, while RS11 Pre-Roll (1g) ranked fourth, indicating a preference for pre-rolls among consumers. Pacific Cooler (3.5g), a flower category product, was ranked fifth, showing a slight decline from its fourth position in October 2024. Overall, the rankings highlight a consistent demand for pre-rolls, with minor shifts in positions compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
