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Nov-2024
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Overview
Market Insights Snapshot
Locals Only Concentrates has shown varied performance across different states and product categories. In California, the brand's ranking in the Concentrates category has seen a downward trend from August to November 2024, dropping from 26th to 58th place. This decline is accompanied by a decrease in sales figures, indicating potential challenges in maintaining market share in this category. Conversely, the brand's presence in the Vapor Pens category in California has been inconsistent, with a brief appearance in September at 98th place, followed by a re-entry at 93rd in November. This fluctuation suggests a volatile performance in the Vapor Pens market segment within the state.
In Nevada, Locals Only Concentrates has demonstrated a more positive trajectory, particularly in the Concentrates category. The brand emerged in the rankings in November 2024 at 26th place, subsequently improving to 11th, signaling a significant gain in market presence. This upward movement is a stark contrast to their performance in California and highlights a potential growth opportunity in Nevada. Meanwhile, in the Vapor Pens category, the brand has maintained a relatively stable presence, fluctuating slightly between 39th and 51st place from August to November. This stability suggests a consistent demand for their products in this category despite minor rank changes.
Competitive Landscape
In the California vapor pens market, Locals Only Concentrates has shown a fluctuating presence in the rankings over recent months, indicating a dynamic competitive landscape. In September 2024, the brand was ranked 98th, but it was absent from the top 20 in both August and October, before reappearing at 93rd in November. This suggests that while Locals Only Concentrates is making efforts to improve its market position, it faces stiff competition from brands like Flav and Surplus (Surplus Cartridge Co.), which have maintained more consistent rankings. Notably, Surplus (Surplus Cartridge Co.) improved its rank from 87th in October to 84th in November, while Nuvata has also shown resilience, maintaining a rank in the mid-80s. The sales trends indicate that while Locals Only Concentrates is striving to capture more market share, it must continue to innovate and differentiate to compete effectively against these established players.
Notable Products
In November 2024, the top-performing product from Locals Only Concentrates was the Stank Tank Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 383 units. The NC Kush Wet Diamonds (0.05g) in the Concentrates category followed closely, ranking second with notable sales figures. Both the Fig Bar Live Resin Disposable (1g) and OJ Live Resin Cartridge (1g) tied for the third position, each with 315 units sold. The J1 Live Resin Disposable (1g) took the fourth spot, maintaining strong sales performance with 301 units. Compared to previous months, these products showed a consistent rise in rankings, highlighting a growing preference for live resin products from Locals Only Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
