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Oct-2024
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Overview
Market Insights Snapshot
Locals Only Concentrates has experienced a varied performance across different states and product categories. In California, the brand's presence in the concentrates category saw a decline over recent months, with rankings slipping from 33rd in July 2024 to 56th by October 2024. This downward trend was accompanied by a decrease in sales, indicating potential challenges in maintaining market share in this competitive segment. However, the brand's re-entry into the top 30 in Nevada in October 2024, ranking 29th, suggests a focused effort to strengthen its foothold in this market.
In Nevada, Locals Only Concentrates also ventured into the vapor pens category. While it did not manage to break into the top 30, the brand did see an improvement from 51st in July 2024 to 45th in August 2024, before rankings were unavailable for subsequent months. The absence from the top 30 might indicate either increased competition or a strategic shift in focus, but the initial improvement suggests there was some traction being gained. These movements highlight the brand's attempts to diversify and capture a broader audience, albeit with mixed results across different states and categories.
Competitive Landscape
In the competitive landscape of California's concentrates market, Locals Only Concentrates has experienced notable fluctuations in its ranking and sales over the past few months. Despite a strong start in July 2024, where it held the 33rd rank, the brand saw a decline to the 56th position by October 2024. This downward trend is accompanied by a decrease in sales from August to October, indicating potential challenges in maintaining market share. In contrast, Proof has shown a remarkable upward trajectory, climbing from the 83rd rank in July to the 49th in October, with a significant increase in sales over the same period. Meanwhile, Lowell Herb Co / Lowell Smokes and Traditional Co. have maintained relatively stable rankings, although Traditional Co. experienced a drop to 69th place in October. These dynamics suggest that while Locals Only Concentrates faces competitive pressures, there are opportunities to learn from the strategies of rising brands like Proof to regain its footing in the market.
Notable Products
In October 2024, the top-performing product from Locals Only Concentrates was the Private Reserve Live Resin Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 448 units. Following closely, Pound Town Live Diamonds (1g) in the Concentrates category achieved the second rank. The Runtz Live Resin Cartridge (1g), also in the Vapor Pens category, claimed the third position. Notably, Blue Runtz Live Wet Badder (1g) and Bitter Sweet Live Wet Badder (1g), both in the Concentrates category, were ranked fourth and fifth, respectively. Compared to previous months, these products have consistently maintained high ranks, indicating steady consumer preference and demand.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
