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Jan-2025
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Overview
Market Insights Snapshot
Locals Only Concentrates has shown varying performance across different states and categories, with notable distinctions in California and Nevada. In California, the brand's presence in the Concentrates category has seen a decline, not ranking within the top 30 in any month from October 2024 to January 2025. This could indicate a competitive market or a shift in consumer preferences. In contrast, Nevada presents a more positive scenario for Locals Only Concentrates in the same category, where the brand improved its ranking from 27th in October 2024 to 10th by January 2025, suggesting a successful strategy or increased market demand.
In Nevada's Vapor Pens category, Locals Only Concentrates has maintained a presence within the top 50, although with some fluctuations. The brand ranked 44th in October 2024, improved slightly to 41st in November, but dropped to 54th in December, before recovering to 48th in January 2025. This indicates a volatile but resilient performance in a competitive market segment. The brand's ability to re-enter the top 50 after a dip suggests adaptability and potential for growth, though it remains outside the top 30, highlighting room for improvement. These insights provide a glimpse into the brand's regional strengths and challenges, offering a foundation for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Nevada concentrates market, Locals Only Concentrates has shown a significant upward trajectory in recent months. Starting from a rank of 27 in October 2024, they climbed to rank 10 by January 2025. This improvement is indicative of a strategic shift or enhancement in their offerings, as their sales also saw a substantial increase from October to January. In contrast, Tsunami Labs (NV) experienced a steady performance, maintaining a top 10 position throughout the period, with a notable jump to rank 5 in January 2025. Meanwhile, TRENDI and Mo-jo (NV) have shown fluctuating ranks, with Mo-jo (NV) peaking at rank 4 in December 2024. Spiked Flamingo faced a decline in rank from October to November but managed to stabilize towards January. Locals Only Concentrates' rise in rank and sales suggests a growing consumer preference and market penetration, positioning them as a formidable competitor in the Nevada concentrates category.
Notable Products
In January 2025, the top-performing product for Locals Only Concentrates was NC Kush Cured Badder (1g), which secured the number one rank with sales of 615 units. Modified Banana Cured Badder (1g) followed closely in second place, while MTF Cured Badder (1g) held the third position. Jenny Kush Badder (1g) ranked fourth, and Rainbow Runtz Live Wet Badder (1g) completed the top five. This marks a notable shift in rankings from previous months, where these products did not feature prominently in the top positions. The consistent rise in sales figures indicates a growing consumer preference for these specific concentrate products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
