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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, LOCO has shown varied performance across different categories. Notably, in the Pre-Roll category, LOCO has consistently been a strong performer, maintaining its presence within the top 30 brands. From October 2024 to January 2025, LOCO improved its ranking from 23rd to 18th, indicating a steady upward trend in this category. This consistent performance underscores LOCO's strength and popularity in the Pre-Roll market in Michigan. On the other hand, the Concentrates category tells a different story. LOCO's rankings fluctuated significantly, starting at 97th in October 2024, briefly improving to 80th in December, only to fall back to 97th in January 2025. This inconsistency suggests challenges in maintaining a foothold in the Concentrates market, which could be a point of concern for the brand.
While LOCO's performance in Michigan's Pre-Roll category is commendable, the absence of top 30 rankings in other states and categories might indicate areas for potential growth. The data reflects that LOCO did not make it into the top 30 brands in any other category or state during the observed period, which could be seen as a missed opportunity to expand its market presence. This lack of presence outside of Michigan's Pre-Roll category could suggest either a strategic focus on a specific market or challenges in expanding their brand recognition and product appeal in other regions. Understanding these dynamics could be crucial for stakeholders looking to leverage LOCO's strengths or address its weaknesses in the competitive cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, LOCO has shown a consistent improvement in its market position, moving from 23rd in October 2024 to 18th by January 2025. This upward trend indicates a positive reception and growing consumer base, despite fierce competition. Notably, Play Cannabis maintained a strong presence in the top 10 for three consecutive months before dropping to 16th in January 2025, suggesting potential market volatility or strategic shifts. Meanwhile, Presidential and Peninsula Cannabis have demonstrated fluctuating ranks, with Peninsula Cannabis making a significant leap from 31st to 17th by December 2024, before slightly declining. These dynamics highlight LOCO's ability to stabilize its rank amidst competitors experiencing more variable performance, positioning it as a brand with steady growth potential in the Michigan Pre-Roll market.
Notable Products
In January 2025, Raspberry Crave Infused Pre-Roll (1g) maintained its position as the top-performing product for LOCO, with sales reaching 4,297 units. Following closely, Strawberry Cough Infused Pre-Roll (1g) rose to second place from its previous absence in the rankings, achieving notable sales of 4,016 units. Berry Gelato Infused Pre-Roll (1g) entered the rankings in third place, showing a strong performance. Forbidden Fruit Infused Pre-Roll (1g) dropped one spot to fourth, while 24k Gold Punch Infused Pre-Roll (1g) fell from its consistent second-place ranking in the previous months to fifth. The shifts in rankings indicate a dynamic market with new entrants challenging established favorites.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
