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Jan-2025
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Overview
Market Insights Snapshot
Lolo's performance in the California market has shown a decline in the Flower category rankings over the past few months. Starting in October 2024, Lolo was ranked 34th, but by January 2025, it had slipped to 52nd place, indicating a downward trend. This decline is reflected in their sales figures, which also show a consistent decrease over the same period. The lack of presence in the top 30 brands in the Flower category is a significant concern, emphasizing the need for strategic adjustments to regain a competitive position.
In contrast, Lolo's performance in the Pre-Roll category in California has been relatively stable. Although there was a slight fluctuation in rankings, from 36th in October 2024 to 35th in January 2025, the brand has managed to maintain a presence close to the top 30. Despite this stability, there has been a slight decrease in sales from November 2024 to January 2025, which could suggest a need for renewed marketing efforts or product innovation to boost sales further. The consistency in ranking, however, indicates a steady demand for Lolo's Pre-Roll products in the market.
Competitive Landscape
In the competitive landscape of the California flower category, Lolo has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 34 in October 2024, Lolo's position slipped to 52 by January 2025, indicating a downward trend. This decline in rank is mirrored by a decrease in sales, which dropped from a robust level in October to a lower figure by January. In contrast, competitors like Almora Farms have shown a more stable performance, improving their rank from 56 in October to 46 in January, with a corresponding increase in sales. Meanwhile, Lights Out demonstrated a significant improvement in rank from 65 in October to 47 in January, suggesting a successful strategy in capturing market share. These shifts highlight the dynamic nature of the market and suggest that Lolo may need to reassess its competitive strategies to regain its earlier standing.
Notable Products
In January 2025, Lolo's top-performing product was the Dankrupt Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with a figure of 6766 units. Following closely, the Peachez Pre-Roll (1g) secured the second position, while New Year Same Me Pre-Roll (1g) ranked third. The Lemon Headz Pre-Roll (1g) and Snowman x OG Kush Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products appear to have maintained or improved their positions, indicating a consistent or increasing demand. The rankings highlight the strong performance of the Pre-Roll category for Lolo in the new year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
