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Aug-2024
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Overview
Market Insights Snapshot
Lolo has shown a mixed performance across different states and categories over recent months. In California, Lolo's Flower category saw a significant decline in rankings, dropping from 26th in May 2024 to 81st by August 2024. This downward trend is mirrored in their sales figures, which fell from approximately $1.15 million in May to just over $308,000 in August. The Pre-Roll category in California also experienced a similar trajectory, starting at 46th in May and falling out of the top 30 by July, only to reappear at 94th in August. This volatility indicates potential issues in maintaining market share within these categories in California.
In Washington, Lolo's presence is less pronounced and primarily focused on the Pre-Roll category. Notably, Lolo did not appear in the top 30 rankings for the Pre-Roll category until August 2024, at which point it entered at 98th. This late entry suggests that Lolo is struggling to establish a foothold in Washington's competitive market. The sales data reflects this challenge, with a modest figure of $32,718 in August. The absence of Lolo in the top 30 rankings for multiple months across both states and categories highlights areas where the brand could focus on improving its market strategies and product offerings.
Competitive Landscape
In the competitive landscape of the California Flower category, Lolo has experienced notable fluctuations in rank and sales over the past few months. Starting strong in May 2024 with a rank of 26th, Lolo saw a decline to 81st by August 2024. This downward trend is significant when compared to competitors like Cream Of The Crop (COTC), which also experienced a decline but maintained a higher rank of 79th in August 2024. Similarly, Autumn Brands showed a more stable performance, improving from 89th in May to 77th in August 2024. The sales data reflects these trends, with Lolo's sales dropping from a peak in May to significantly lower figures by August. In contrast, Grizzly Peak Farms and California Love also faced declines but managed to stay within the top 100. These insights suggest that while Lolo started the period with strong sales and rank, it faces stiff competition and must strategize to regain its earlier momentum in the California Flower market.
Notable Products
In August 2024, the top-performing product for Lolo was Blueberry Haze Pre-Roll (1g) in the Pre-Roll category, which achieved the number one rank with notable sales of $7,719. Orange Sherb (3.5g) in the Flower category secured the second spot, marking its debut in the rankings. Grape Gasoline Smalls (3.5g) also in the Flower category moved up to the third position from its previous rank of second in June. Blueberry Scone Pre-Roll (1g) climbed to fourth place, improving from fifth in July. OG Chem Pre-Roll (1g) dropped to the fifth position from fourth in July, indicating a slight decline in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
