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Jan-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category in Oregon, Loot Bar has shown a notable upward trend over the past few months. Starting in October 2024, the brand was ranked 31st, just missing the top 30, but it has since improved its position to reach 25th by January 2025. This improvement indicates a strong growth trajectory in the Oregon market, which is further supported by a consistent increase in sales from November 2024 to January 2025. This positive movement suggests that Loot Bar is gaining traction and consumer interest in this category within the state.
Despite the positive developments in Oregon, Loot Bar's absence from the top 30 rankings in other states and categories could point to challenges in expanding its market presence beyond Vapor Pens in Oregon. The lack of rankings in additional categories or states may highlight areas where the brand is either facing stiff competition or hasn't fully established its brand identity. This mixed performance across different regions and categories suggests that while Loot Bar is making headway in certain areas, there is still significant room for growth and expansion in others. Understanding these dynamics can provide deeper insights into the brand's strategic priorities and potential future moves.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, Loot Bar has shown a promising upward trajectory in recent months. Starting from a rank of 31 in October 2024, Loot Bar improved to 25 by January 2025, indicating a positive shift in market presence. This upward trend is particularly noteworthy when compared to competitors such as PRUF Cultivar / PRŪF Cultivar, which has seen a decline from rank 22 to 27 in the same period, and Altered Alchemy, which fluctuated but ultimately remained lower than Loot Bar in January 2025. Meanwhile, Piff Stixs maintained a relatively stable position, briefly entering the top 20 in December 2024. Notably, Punch Bowl improved its rank to 23 in January 2025, surpassing Loot Bar, yet Loot Bar's consistent sales growth suggests a strengthening brand appeal. This data highlights Loot Bar's potential to further climb the ranks, driven by strategic marketing and product positioning in the competitive Oregon market.
Notable Products
In January 2025, the top-performing product for Loot Bar was DJ Shortberry Live Resin Liquid Diamonds Disposable (2g) in the Vapor Pens category, achieving the number one rank with sales of 1051 units. F1 Durb Live Resin Liquid Diamonds Disposable (2g) rose to the second position, improving from its third-place rank in December 2024, with notable sales of 859 units. Purple Punch Live Resin Liquid Diamonds Disposable (2g) slipped to the third position from second in the previous month. Maui Blood Live Resin Liquid Diamonds Disposable (2g) maintained a strong presence, debuting in the rankings at fourth place. Strawberry Lemonaid Blend Distillate Disposable (2g) rounded out the top five, establishing itself as a new entry in the rankings for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
