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Sep-2024
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Overview
Market Insights Snapshot
In Alberta, Lord Jones has experienced varied performance across different categories. In the Pre-Roll category, the brand has consistently hovered around the 40th position, indicating a stable yet not leading presence. Notably, there was a significant increase in sales from July to August, but this momentum did not sustain into September. In the Vapor Pens category, the brand's rank has seen a slight decline from 24th in June to 32nd in September, suggesting increasing competition or shifting consumer preferences. Meanwhile, in Ontario, Lord Jones has shown a more positive trend in the Edible category, climbing from 22nd in June to 20th in September, demonstrating a steady improvement in market position.
Moving to British Columbia, Lord Jones' performance in the Edible category is less visible as the brand did not rank in the top 30 after June, which could be a point of concern. However, in the Vapor Pens category, the brand maintained a relatively stable position, although it dropped to 32nd place by September. In Saskatchewan, the brand's Vapor Pens made a notable entry into the top 30 in July, reaching 27th in August before slipping back to 30th in September. This indicates a potential for growth, albeit with challenges in sustaining higher rankings. Overall, Lord Jones' performance across these provinces highlights both opportunities and areas for potential improvement, particularly in maintaining and improving category rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Lord Jones has experienced a notable shift in its market positioning from June to September 2024. Initially ranked 22nd, Lord Jones maintained this position through August before dropping to 24th in September. This decline in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. In contrast, Nugz has shown a positive trajectory, climbing from 26th to 22nd place, with sales increasing steadily, indicating growing consumer preference. Similarly, Saturday improved its rank from 36th to 26th, with a significant sales boost in September, potentially drawing customers away from Lord Jones. Meanwhile, Vortex Cannabis Inc. has consistently outperformed Lord Jones, maintaining a rank just above it, which could suggest a more stable customer base. The most dramatic rise comes from The Loud Plug, which jumped from 49th in July to 25th in September, reflecting a rapid increase in consumer interest. These shifts highlight the dynamic nature of the vapor pen market in Ontario, emphasizing the need for Lord Jones to reassess its competitive strategies to regain its standing.
Notable Products
In September 2024, the top-performing product for Lord Jones was the Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from August. The Cookies & Cream Fusion Chocolate 5-Pack (10mg) in the Edible category, which was the top product in August, ranked second with sales reaching 7,513 units. The CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) held steady at third place across three consecutive months. The White Tahoe OG x White Tahoe OG Infused Pre-Roll (1g) maintained its fourth-place ranking, showing a consistent performance since July. Notably, the Purple Lemon Haze Pure Live Resin Cartridge (1g) made its debut at fifth place in the Vapor Pens category, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
