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Dec-2024
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Overview
Market Insights Snapshot
In the Alberta market, Lord Jones has shown a positive trend in the Edibles category, improving its rank from 20th in September 2024 to 16th by December 2024. This upward movement is reflected in the sales figures, with a notable increase from 23,532 CAD in September to 40,635 CAD in December, indicating strong consumer interest and market penetration. However, in the Vapor Pens category, the brand has experienced a decline, dropping from 31st to 46th place over the same period. This suggests potential challenges in maintaining its competitive edge in this segment, possibly due to increased competition or shifting consumer preferences.
In Ontario, Lord Jones maintains a steady presence in the Edibles category, consistently ranking 20th from October through December 2024. This stability could reflect a loyal customer base and effective brand positioning. Conversely, in the Vapor Pens category, the brand's ranking has seen a downward trend, moving from 26th in September to 43rd by December. This decline might indicate a need for strategy reassessment to regain market share. Notably, in British Columbia, the brand did not rank in the top 30 for Vapor Pens in December, highlighting a significant challenge in this market. Such insights suggest that while Lord Jones is performing well in certain categories and regions, there are areas that require strategic focus to enhance overall market performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Lord Jones has shown resilience with a consistent presence in the rankings, despite not breaking into the top 20. Over the months from September to December 2024, Lord Jones has maintained a steady rank, fluctuating slightly from 35th to 42nd, and ending the year at 37th. This stability is notable given the dynamic shifts observed in competitors like MTL Cannabis, which saw a significant drop from 32nd to 49th before recovering slightly to 41st. Meanwhile, The Original Fraser Valley Weed Co. consistently ranked in the mid-30s, indicating a stronger foothold. SUPER TOAST maintained a higher rank, hovering around the mid-30s, which suggests a stronger market presence. Despite these challenges, Lord Jones experienced a positive sales trend, with December sales surpassing those in September, indicating potential for growth if they can leverage their brand strength to climb the rankings further.
Notable Products
In December 2024, the top-performing product for Lord Jones was the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its first-place rank from the previous two months with sales of 11,549 units. The Cookies & Cream Fusion Chocolate 5-Pack (10mg) also held steady in second place, consistently following the leader since October. The Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) remained in third place, showing stable performance over the last four months. Sour Blueberry x Sour Blueberry Infused Pre-Roll (1g) kept its fourth-place position from October onwards. Notably, the Snow Lotus x Animal Mints Hash Infused Pre-Roll (1g) re-entered the rankings in December, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
