Nov-2024
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Overview
Market Insights Snapshot
Lord Jones has shown varied performance across different categories and provinces in recent months. In Alberta, the brand has maintained a steady presence in the Edible category, consistently ranking around the 20th position from September to November 2024. This consistency might indicate a stable consumer base or effective marketing strategies in this category. However, in the Vapor Pens category, there has been a noticeable decline, with the brand dropping from 28th place in August to 47th in November, suggesting potential challenges such as increased competition or shifts in consumer preferences. Meanwhile, the Pre-Roll category has seen some fluctuation, with a slight improvement in November compared to October, indicating a potential recovery or seasonal demand changes.
In Ontario, Lord Jones has seen a more positive trend in the Edible category, improving from 22nd place in August to 19th by November. This upward movement could reflect successful product launches or growing brand recognition. On the other hand, the Vapor Pens category in Ontario has seen a decline, with the brand falling from 22nd to 34th place over the same period. This downward trend might highlight challenges in maintaining market share or adapting to consumer trends. Interestingly, in Saskatchewan, Lord Jones was ranked 29th in the Vapor Pens category in August but did not maintain a top 30 position in subsequent months, which could be seen as a missed opportunity or a shift in strategic focus. These movements across provinces and categories provide insights into the dynamic nature of the cannabis market and the varying performance of brands like Lord Jones.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Lord Jones has experienced fluctuating rankings, moving from 34th in August 2024 to 40th by November 2024. This downward trend in rank is mirrored by a decrease in sales over the same period, although there was a slight recovery in November. In contrast, OHJA maintained a relatively stable position, consistently ranking higher than Lord Jones, which suggests a stronger market presence. Meanwhile, Western Cannabis and Nugz have shown competitive resilience, with Western Cannabis even surpassing Lord Jones in October. Notably, LITTI remains close in rank, indicating a competitive threat. These dynamics highlight the need for Lord Jones to reassess its market strategies to regain its competitive edge in Alberta's Pre-Roll category.
Notable Products
In November 2024, the top-performing product from Lord Jones was the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC), maintaining its number one rank from October with sales of 9,525 units. The Cookies & Cream Fusion Chocolate 5-Pack (10mg) followed closely, holding the second position consistently for two months, although its sales dropped to 6,990 units. The Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) remained stable in the third position across three months. Sour Blueberry x Sour Blueberry Infused Pre-Roll (1g) and White Tahoe OG x White Tahoe OG Infused Pre-Roll (1g) secured the fourth and fifth positions respectively, with both experiencing a slight decline in sales figures compared to previous months. Overall, the rankings have shown stability with minor fluctuations in sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.