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Jan-2025
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Overview
Market Insights Snapshot
Lord Jones has demonstrated varied performance across different categories and provinces. In the Alberta market, the brand has maintained a consistent presence in the Edible category, holding steady at the 20th rank in October and November 2024, before climbing to 17th in December and slightly dropping to 18th in January 2025. This indicates a positive trend in consumer preference during the holiday season. However, in the Vapor Pens category, the brand has struggled to maintain a top 30 position, with rankings slipping from 34th in October to 49th by January. This suggests a challenging market environment or increased competition in this category. Meanwhile, in the British Columbia market, Lord Jones did not secure a top 30 position in the Vapor Pens category by January 2025, highlighting potential challenges in this region.
In Ontario, Lord Jones has shown a stable performance in the Edible category, consistently ranking 20th from October 2024 through January 2025. This consistent ranking suggests a steady consumer base for their edibles in this province. However, the Pre-Roll category tells a different story, with the brand not making it into the top 30 by January 2025, indicating a decline in market presence. In Saskatchewan, the brand's presence is less pronounced, with intermittent rankings in the Pre-Roll and Vapor Pens categories, suggesting a less established market presence. The data indicates that while Lord Jones has pockets of strong performance, there are areas, particularly in certain categories and provinces, where the brand faces significant competition or market challenges.
Competitive Landscape
In the Alberta pre-roll market, Lord Jones has experienced fluctuating rankings over the last few months, with a notable dip from 38th in December 2024 to 42nd in January 2025. Despite this, its sales saw a significant increase in December, peaking at a higher level than competitors such as Versus and Endgame, which were not ranked in December. However, The Original Fraser Valley Weed Co. consistently outperformed Lord Jones, maintaining a higher rank and sales figures throughout the period. Meanwhile, OHJA closely trailed Lord Jones, with similar sales figures in January 2025. These dynamics suggest that while Lord Jones has potential for growth, it faces stiff competition from both established and emerging brands, necessitating strategic marketing efforts to regain and sustain higher rankings.
Notable Products
In January 2025, Lord Jones continued to see strong performance from their CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack, maintaining its top ranking for the fourth consecutive month with a sales figure of 9518 units. The Cookies & Cream Fusion Chocolate 5-Pack also held steady in the second position, reflecting consistent consumer preference. The Cosmic Kush x Platinum GMO Infused Pre-Roll remained in third place, although its sales have decreased since previous months. Notably, the Snow Lotus x Animal Mints Hash Infused Pre-Roll entered the rankings in December and held the fifth position in January. Overall, the rankings have been stable, with no changes in positions for the top four products since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
