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Aug-2024
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Overview
Market Insights Snapshot
Lord Jones has shown varied performance across different categories and regions. In Alberta, the brand's Pre-Roll category has seen a consistent decline in rankings from May to August 2024, indicating a downward trend as it dropped from 36th to 57th place. This contrasts with their Vapor Pens category, where they managed to maintain a relatively stable position, fluctuating slightly but ending August in the 23rd spot. This suggests that while their Pre-Roll offerings are losing traction, their Vapor Pens continue to hold a more stable market presence. In British Columbia, the brand's Pre-Roll category did not make it into the top 30, reflecting a challenging market for this product line in the region, while their Vapor Pens category showed slight improvement, moving up from 30th in June to 26th in August.
In Ontario, Lord Jones has demonstrated a strong and stable presence in the Vapor Pens category, consistently ranking around the 20th position from May to August. However, their performance in the Pre-Roll category has been less impressive, failing to break into the top 30, indicating a need for strategic adjustments in this segment. The Edible category in Ontario has shown steady performance, maintaining a consistent ranking around the 22nd position, which suggests a loyal customer base for these products. Meanwhile, in Saskatchewan, Lord Jones only appeared in the Vapor Pens category in August, debuting at the 24th position, which could indicate a potential area for growth if they can build on this initial entry.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Lord Jones has experienced a relatively stable yet challenging market position. Over the past four months, Lord Jones has hovered around the 20th rank, indicating a consistent but modest presence. Notably, Jonny Chronic has maintained a stronger foothold, ranking between 17th and 20th, and consistently achieving higher sales figures. Meanwhile, Wagners and Nugz have shown fluctuating ranks but generally lower sales compared to Lord Jones, suggesting potential volatility in their market strategies. Interestingly, Juicy Hoots has demonstrated a significant upward trend, moving from 30th to 19th rank, and surpassing Lord Jones in sales by August 2024. This competitive pressure from both established and emerging brands highlights the need for Lord Jones to innovate and possibly re-evaluate its market strategies to enhance its rank and sales performance in the Ontario vapor pen market.
Notable Products
In August 2024, the top-performing product for Lord Jones was the Cookies & Cream Fusion Chocolate 5-Pack (10mg) in the Edible category, maintaining its rank at number 1 with sales of 7440 units. The CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) also in the Edible category, rose to the second position with notable sales of 6752 units. The Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) in the Pre-Roll category ranked third, showing a slight decline from previous months. The White Tahoe OG x White Tahoe OG Infused Pre-Roll (1g) maintained a stable position at fourth, despite fluctuating rankings earlier. The Deadhead OG Pure Live Resin Cartridge (1g) in the Vapor Pens category consistently held the fifth position, reflecting steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
