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Oct-2024
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Overview
Market Insights Snapshot
Lord Jones has shown varied performance across different product categories and regions in recent months. In the Alberta market, the brand's edible products have made a notable entrance into the top 30 rankings, moving from outside the top 30 to 20th place in September and further improving to 19th in October. This upward trend indicates growing consumer interest and market penetration in the edible category. However, the pre-roll and vapor pen categories in Alberta have seen a gradual decline in rankings, with pre-rolls falling from 34th in July to 46th in October, and vapor pens dropping from 25th to 33rd over the same period. This suggests potential challenges in maintaining brand presence in these segments.
In Ontario, Lord Jones's performance in the edible category mirrors its success in Alberta, improving from 23rd place in July to 19th in October. This consistent upward movement highlights a strong foothold in Ontario's edible market. Conversely, in the vapor pen category, the brand has experienced a slight decline, slipping from 24th to 26th place by October. Meanwhile, in the British Columbia market, the vapor pen category has seen a more significant drop, with Lord Jones falling from 30th to 42nd place. Notably, the brand did not maintain a top 30 ranking in the vapor pen category in Saskatchewan after July, indicating a potential area for improvement. These insights suggest that while Lord Jones is gaining traction in certain edible markets, there are opportunities to bolster its presence in other categories and regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Lord Jones has experienced fluctuating rankings over the past few months, indicating a challenging market environment. Despite starting at rank 24 in July 2024, Lord Jones saw a slight improvement to rank 22 in August, only to drop out of the top 20 by September and October. This decline in rank coincides with a downward trend in sales, from a peak in August to a significant drop by October. In contrast, Papa's Herb maintained a more stable presence, consistently ranking within the top 25 and showing stronger sales performance, particularly in August. Meanwhile, Palmetto made a notable leap from rank 67 in August to 27 in October, suggesting a surge in popularity or strategic marketing efforts. The competitive pressure from brands like Pure Sunfarms and Vortex Cannabis Inc., both of which have shown varying degrees of success, further highlights the dynamic and competitive nature of the vapor pen market in Ontario, posing challenges for Lord Jones to regain its footing and boost sales.
Notable Products
In October 2024, the top-performing product from Lord Jones was CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack, which ascended to the number one rank with sales of 11,679 units. This product improved from its consistent second-place position in August and September. The Cookies & Cream Fusion Chocolate 5-Pack, previously holding the top spot for three consecutive months, dropped to second place with a slight decrease in sales compared to September. Cosmic Kush x Platinum GMO Infused Pre-Roll maintained a steady rank at third place, showing consistent performance in sales. Meanwhile, Sour Blueberry x Sour Blueberry Infused Pre-Roll experienced a decline, dropping to fifth place from third in August, indicating a potential shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
