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Nov-2024
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Overview
Market Insights Snapshot
Lost Farm has demonstrated consistent performance in the Edible category across several states, maintaining a stable presence in the rankings. In California, the brand has consistently held the 4th position from August to November 2024, indicating a solid foothold in one of the largest cannabis markets. Meanwhile, in Illinois, Lost Farm improved its ranking from 6th to 5th in November, suggesting a positive reception and potential growth in this state. However, in Michigan, the brand experienced a slight drop from 18th to 20th position in November, highlighting a competitive market environment that may require strategic adjustments to regain momentum.
In Massachusetts, Lost Farm has shown resilience, maintaining its position around the 11th and 12th spots, but has not broken into the top 10, which could be a target for future efforts. The brand's performance in New York remains steady at 9th place, indicating a consistent demand for their products. Conversely, in Ohio, the brand slipped from 12th to 13th place in November, marking a slight decline that could be an area of concern. These movements across various states illustrate the dynamic nature of the cannabis market and the varying levels of competition and consumer preferences that Lost Farm faces in different regions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in California, Lost Farm has maintained a consistent rank of 4th from August to November 2024. This stability in ranking suggests a steady performance, although it is noteworthy that Lost Farm's sales figures have shown a slight decline over the same period. In contrast, Kanha / Sunderstorm has consistently held the 3rd position, with sales figures notably higher than Lost Farm's, indicating a strong consumer preference or effective marketing strategies. Meanwhile, Heavy Hitters experienced a drop in rank from 5th to 6th in November, potentially opening opportunities for Lost Farm to capitalize on any market share shifts. Additionally, Froot has shown an upward trend by moving from 6th to 5th place, which could pose a competitive threat to Lost Farm if this trend continues. The market leader, Camino, remains firmly in the 2nd position with sales figures significantly surpassing those of Lost Farm, highlighting a competitive gap that Lost Farm may need to address to improve its market standing.
Notable Products
In November 2024, the top-performing product from Lost Farm was the Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack (100mg), maintaining its leading position with sales of 19,961 units. The Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack (100mg) followed closely in second place, a consistent rank from the previous month. Juicy Peach x Mimosa Live Resin Infused Gummies 10-Pack (100mg) climbed to third place, showing an improvement from its fourth position in October. Raspberry x Wedding Cake Live Resin Gummies 10-Pack (100mg) dropped to fourth place, while Watermelon x Gelato Live Resin Fruit Chews 10-Pack (100mg) remained steady in fifth place across all months. The rankings highlight a competitive and dynamic market with slight shifts in consumer preferences over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
