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Oct-2024
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Overview
Market Insights Snapshot
Lost Farm has shown a consistent presence in the edible category across several states, with notable performances in California and Illinois. In California, Lost Farm has maintained a steady fourth-place ranking from July to October 2024, despite a gradual decline in sales figures over these months. This stability in ranking suggests a strong brand presence and loyalty among consumers in the state. Similarly, in Illinois, Lost Farm consistently held the sixth position during the same period, though sales have slightly decreased, indicating potential market pressures or increased competition. Meanwhile, in Massachusetts, the brand experienced a dip in ranking from 11th to 13th in October, which could be a point of concern as it reflects a shift in consumer preferences or competitive dynamics.
In other markets, Lost Farm's performance has been varied. In Arizona, the brand was ranked 20th in July but did not appear in the top 30 in subsequent months, suggesting either a strategic withdrawal or a decline in competitiveness within the state. In Michigan, the brand showed some fluctuations, moving from 20th in July to 18th in September, only to drop back to 19th in October. This indicates a volatile market presence, possibly due to shifts in consumer trends or marketing efforts. In New York and Ohio, Lost Farm maintained relatively stable rankings, with slight variations that suggest a steady consumer base. These insights highlight the brand's varying degrees of success and challenges in different markets, underscoring the importance of localized strategies to optimize performance.
Competitive Landscape
In the competitive landscape of the California edible market, Lost Farm has maintained a consistent rank of 4th place from July to October 2024. Despite this stability in rank, Lost Farm's sales have shown a slight downward trend, decreasing from July's figures to October. This trend could be a cause for concern as competitors like Kanha / Sunderstorm and Heavy Hitters have maintained their 3rd and 5th positions respectively, with Kanha / Sunderstorm consistently outperforming Lost Farm in sales. Meanwhile, Camino continues to dominate the market in 2nd place with significantly higher sales figures. The consistent ranking of Lost Farm amidst these competitors suggests a strong brand presence, but the declining sales trajectory indicates potential challenges in capturing market share or consumer interest compared to its competitors.
Notable Products
In October 2024, the top-performing product from Lost Farm was the Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack (100mg), reclaiming the number one spot with sales of 19,087 units. The Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack (100mg) followed closely in second place, having previously held the top rank in August and September. Raspberry x Wedding Cake Live Resin Gummies 10-Pack (100mg) secured the third position, showing a slight improvement from the previous month. Juicy Peach x Mimosa Live Resin Infused Gummies 10-Pack (100mg) maintained a steady presence, ranking fourth in October as it did in September. Watermelon x Gelato Live Resin Fruit Chews 10-Pack (100mg) consistently held the fifth spot, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
