.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lost Farm has consistently maintained a strong presence in the California edibles market, holding steady at the fourth rank from October 2024 to January 2025. This stability in ranking, alongside a notable increase in sales from October to December, suggests a solid consumer base and effective market strategies in the state. In contrast, the brand's performance in Illinois shows a slight improvement, moving from sixth to fifth place by November and maintaining this position through January. This upward movement, despite a decrease in sales in January, indicates a competitive edge that may be driven by factors other than sales volume alone, such as brand loyalty or product differentiation.
In Massachusetts, Lost Farm's ranking remained at twelfth place until January, when it slipped to thirteenth, reflecting a potential challenge in maintaining market share amidst dynamic competition. Similarly, in Michigan, the brand's ranking fluctuated slightly, reaching its best position at fifteenth in December but returning to seventeenth by January, suggesting variability in consumer demand or competitive pressures. Notably, Lost Farm achieved a steady improvement in New York, climbing from tenth to ninth place by December and sustaining this rank into January, which could indicate growing brand recognition or successful marketing efforts in the state. Meanwhile, in Ohio, the brand's static position at twelfth and thirteenth places over the months might highlight the need for strategic adjustments to boost its appeal and sales in the region.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lost Farm has consistently maintained its position at rank 4 from October 2024 to January 2025. Despite steady sales growth, Lost Farm faces stiff competition from brands like Kanha / Sunderstorm and Camino, which hold ranks 3 and 2, respectively. Notably, Camino has a significant lead in sales, indicating a strong consumer preference that Lost Farm must strategize against to improve its market position. Meanwhile, Froot and Heavy Hitters are close competitors, with Froot showing a slight upward trend in rank, potentially posing a future threat if Lost Farm does not innovate or increase its market share. The consistent ranking suggests a stable customer base for Lost Farm, but the brand must leverage strategic marketing and product differentiation to climb higher in a competitive market.
Notable Products
In January 2025, the Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack (100mg) emerged as the top-performing product for Lost Farm, climbing from its consistent second-place ranking in the previous months with sales of 17,732 units. The Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack (100mg), which had maintained the top spot from October to December 2024, moved to second place. Juicy Peach x Mimosa Live Resin Infused Gummies 10-Pack (100mg) held steady in third place, continuing its upward trajectory from fourth in October and November 2024. The Raspberry x Wedding Cake Live Resin Gummies 10-Pack (100mg) improved its position from fifth in December to fourth in January 2025. Watermelon x Gelato Live Resin Fruit Chews 10-Pack (100mg) remained in fifth place, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
