.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states and product categories. In the California market, the brand's presence in the Pre-Roll category remains strong, consistently holding a top 10 position from August through November 2024. However, in the Concentrates category in California, Lowell Herb Co has not been able to break into the top 30 rankings, indicating a potential area for growth. This contrast highlights the brand's strength in Pre-Rolls but also suggests a need for strategic focus on other categories to enhance overall market presence.
In other states, Lowell Herb Co / Lowell Smokes exhibits a mix of performance levels. For instance, in Illinois, the brand has shown resilience in the Pre-Roll category, improving its rank from 11th in September to 8th in October 2024, before slightly dropping to 9th in November. Conversely, in Massachusetts, the brand experienced a decline, falling out of the top 30 in November after being ranked 25th in October. This downward trend in Massachusetts might be a point of concern and suggests that market dynamics or competitive pressures could be impacting their performance there.
Competitive Landscape
In the competitive California pre-roll market, Lowell Herb Co / Lowell Smokes has maintained a steady position, consistently ranking 10th from September to November 2024. Despite a slight dip from 9th in August, their sales figures have shown resilience, hovering around the $1.28 million mark in November. This stability is noteworthy given the fluctuating performances of competitors such as Kingpen, which saw a decline from 6th to 9th place, and Lime, which improved its rank from 10th to 8th. Meanwhile, Time Machine and Sparkiez have not breached the top 10, with Sparkiez showing a notable upward trend from 19th in August to 12th in November. These dynamics suggest that while Lowell Herb Co / Lowell Smokes faces stiff competition, its consistent ranking indicates a strong brand presence and customer loyalty in the California pre-roll segment.
Notable Products
In November 2024, Lowell Herb Co / Lowell Smokes saw the 35's - Mind Safari Pre-Roll 10-Pack (3.5g) maintain its top position from October, with sales reaching 5861 units. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) held steady at the second spot, showcasing consistent performance with 5756 units sold. The 35's - Trailblazer Pre-Roll 10-Pack (3.5g) climbed to third place, improving from fourth in October. The 35'S - Dreamweaver Pre-Roll 10-Pack (3.5g) re-entered the rankings at fourth place, marking a notable comeback. Meanwhile, 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) remained in fifth place for two consecutive months, indicating stable sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
