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Jan-2025
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has demonstrated varying performance across different states and product categories. In California, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 15 from October 2024 to January 2025, despite a slight drop to the 14th position in January. This indicates a solid foothold in one of the largest cannabis markets. Conversely, their performance in the Concentrates category was less impressive, as they did not make it into the top 30 rankings, which suggests a potential area for improvement or a strategic focus on other categories.
In Colorado, Lowell Herb Co / Lowell Smokes showed a positive trajectory in the Pre-Roll category, advancing from 9th to 4th place over the same period, reflecting an increasing consumer preference or effective market strategies. Meanwhile, in Illinois, the brand also performed well, maintaining a top 10 position in Pre-Rolls, peaking at 6th place in January 2025. However, their performance in Massachusetts was less favorable, as they slipped from 32nd to 68th place, indicating a challenging market environment or competitive pressures. This diverse performance across states highlights the brand's varying market penetration and the importance of regional strategies.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes experienced a notable shift in its market position from October 2024 to January 2025. Initially ranked 10th in October, the brand improved slightly to 9th place in November and December but saw a decline to 14th in January 2025. This drop in rank coincided with a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, Henry's Original consistently improved its rank from 16th in October to 13th by January, indicating a positive trend in sales performance. Similarly, Sparkiez maintained a strong position, consistently ranking between 12th and 15th, while Sunset Connect and Quickies Prerolls showed fluctuating ranks but remained competitive. These dynamics highlight the competitive pressures Lowell Herb Co / Lowell Smokes faces in retaining its market share amidst rising competitors.
Notable Products
In January 2025, the top-performing product from Lowell Herb Co / Lowell Smokes was The Bedtime - Indica Blend Pre-Roll 6-Pack (3.5g), which ranked first with sales of 3983 units. Following closely was the 35's - Stargazer Pre-Roll 10-Pack (3.5g) in second place. The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) maintained its third-place ranking from December 2024. The 35's - Trailblazer Pre-Roll 10-Pack (3.5g) dropped from second in December to fourth in January. Lastly, the 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) re-entered the rankings in fifth place after not being ranked in November and December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
