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Aug-2024
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has demonstrated varied performance across different states and product categories. In the California market, the brand has consistently maintained a strong presence in the Pre-Roll category, holding steady at rank 8 from May to July 2024 and improving to rank 7 in August 2024. This upward movement indicates a positive trend, potentially driven by increased consumer demand or effective marketing strategies. However, in the Concentrates category, the brand did not rank within the top 30 for May through July, only appearing at rank 55 in August. This suggests that while Lowell Herb Co / Lowell Smokes excels in Pre-Rolls, there is room for growth in the Concentrates market in California.
In Illinois, Lowell Herb Co / Lowell Smokes showed a significant climb in the Pre-Roll category, moving from rank 9 in May 2024 to an impressive rank 6 by August 2024. This upward trajectory is indicative of strong market penetration and consumer preference in the state. Similarly, in Massachusetts, the brand made notable strides, jumping from rank 41 in May to rank 19 in August 2024 in the Pre-Roll category. Conversely, in Colorado, the brand's performance in the Pre-Roll category saw a slight decline, moving from rank 11 in May to rank 12 in August 2024. This slight dip suggests a competitive market landscape in Colorado, where maintaining a top position may require additional strategic efforts.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes has shown consistent performance, maintaining a rank of 8th place from May to July 2024, before improving to 7th place in August 2024. This upward movement is noteworthy, especially when compared to competitors like West Coast Cure, which fluctuated between 10th and 7th place during the same period, and Time Machine, which saw a significant improvement from 13th to 9th place. However, Pure Beauty and Claybourne Co. have maintained higher ranks, with Pure Beauty consistently holding the 6th place and Claybourne Co. remaining in the top 5. The steady sales growth of Lowell Herb Co / Lowell Smokes, particularly the notable increase in August 2024, suggests a positive trend that could potentially close the gap with higher-ranked competitors if sustained. This analysis highlights the dynamic nature of the market and the importance of continuous performance monitoring for strategic positioning.
Notable Products
In August 2024, the top-performing product for Lowell Herb Co / Lowell Smokes was The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), maintaining its first-place rank from previous months with impressive sales of 9805 units. Following closely, the 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) climbed to the second position, showing a significant rise from its fifth place in June and fourth place in July. The 35's - Mind Safari Pre-Roll 10-Pack (3.5g) secured the third spot, consistent with its top-five performance in the past months. New to the rankings, The Zen - Hybrid Blend Pre-Roll 6-Pack (3.5g) debuted in fourth place with notable sales figures. Lastly, The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) entered the rankings at fifth place, marking a strong performance for a new entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
