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Dec-2024
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Overview
Market Insights Snapshot
In the dynamic cannabis market, Lowell Herb Co / Lowell Smokes has shown varied performance across different states and product categories. In California, the brand has maintained a consistent presence in the Pre-Roll category, holding the 10th position from September through December 2024. However, their performance in the Concentrates category was less notable, as they did not break into the top 30 rankings during the same period. This indicates a strong foothold in Pre-Rolls but suggests potential challenges or lower market penetration in Concentrates within the state.
Elsewhere, in Colorado, Lowell Herb Co / Lowell Smokes demonstrated a notable upward trend in the Pre-Roll category, improving from 10th place in November to 6th in December 2024. This upward movement suggests increasing consumer preference or effective brand strategies in the state. Conversely, in Massachusetts, the brand's ranking in the Pre-Roll category fell from 22nd in September to 42nd by December, indicating possible market challenges or increased competition. This mixed performance across states highlights the brand's stronghold in some markets while pointing to opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes consistently maintained its position at rank 10 from September to December 2024. Despite a slight decline in sales from October to December, the brand's stable ranking suggests a loyal customer base. In contrast, Lime held a stronger position, consistently ranking at 8, with sales peaking in December. Meanwhile, Time Machine showed a positive trajectory, improving from rank 11 to 9 by December, indicating a potential threat to Lowell's market share. Caviar Gold and Sparkiez both demonstrated fluctuating ranks, with Sparkiez notably improving from 15 to 11, which may signal increasing competition. These dynamics highlight the need for Lowell Herb Co / Lowell Smokes to innovate and strengthen its market presence to maintain its competitive edge.
Notable Products
In December 2024, Lowell Herb Co / Lowell Smokes' top-performing product was The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), maintaining its position as the number one ranked product from November 2024, with a notable sales figure of 6593. The 35's - Trailblazer Pre-Roll 10-Pack (3.5g) improved its ranking to second place, up from third in November. The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) entered the rankings at third place, showing strong performance despite not being ranked in previous months. The Zen - Hybrid Blend Pre-Roll 6-Pack (3.5g) dropped slightly to fourth place, continuing a decline from its top position in September. Lastly, the 35'S - Dreamweaver Pre-Roll 10-Pack (3.5g) held the fifth spot, a slight decrease from its fourth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
