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Oct-2024
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states and product categories. In California, the brand has maintained a consistent presence in the Pre-Roll category, holding steady in the top 11 ranks over the past few months. This indicates a strong foothold in the California market, despite a slight dip from 9th to 11th place from July to October 2024. In contrast, the Concentrates category in California shows a gradual improvement, with the brand moving up from 64th to 54th place over the same period. This upward trend in Concentrates, coupled with stable Pre-Roll sales, suggests a potential growth opportunity for Lowell Herb Co in its home state.
In other states, the brand's performance is more mixed. In Colorado, Lowell Smokes experienced fluctuations in the Pre-Roll category, peaking at 14th place in July and October, but dropping as low as 21st in September. This volatility might suggest competitive pressures or shifting consumer preferences in the state. Meanwhile, in Illinois, the brand showed a notable improvement in the Pre-Roll category, climbing from 11th to 8th place by October, which could indicate growing brand recognition or preference among consumers. However, in Massachusetts, despite not breaking into the top 20, the brand improved its ranking from 35th in July to 23rd in October, highlighting a positive trend that could be capitalized on with strategic marketing efforts.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes has experienced a slight decline in rank from July to October 2024, moving from 9th to 11th place. This shift highlights the increasing competition from brands like Time Machine, which improved its rank from 12th to 10th, and Caviar Gold, which consistently climbed from 16th to 12th. Despite this, Lowell Herb Co / Lowell Smokes maintained relatively stable sales figures, suggesting a loyal customer base. However, the brand faces pressure from competitors like Kingpen, which, although experiencing a decline in rank from 6th to 9th, still holds a strong position in the market. The dynamic shifts in rankings and sales among these brands indicate a highly competitive environment, where maintaining or improving market position requires strategic adjustments and innovations.
Notable Products
In October 2024, Lowell Herb Co / Lowell Smokes saw the 35's - Mind Safari Pre-Roll 10-Pack (3.5g) rise to the top spot in sales, with a notable figure of 7161 units sold. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) followed closely in second place, maintaining a strong presence after previously holding the top rank in July and August. The Zen - Hybrid Blend Pre-Roll 6-Pack (3.5g) secured the third position, showing consistent performance from the previous month. Meanwhile, 35's - Trailblazer Pre-Roll 10-Pack (3.5g) dropped to fourth after leading in September. Lastly, 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) remained steady at fifth place, showing a slight decline from its second-place position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
