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Oct-2024
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Overview
Market Insights Snapshot
In the state of New York, Luci has shown a mixed performance across different product categories. Their Concentrates category maintained a relatively stable position, with a slight drop from rank 16 in September 2024 to rank 18 in October 2024. This consistency suggests a steady demand, albeit with a minor recent decline. On the other hand, Luci's Vapor Pens category did not manage to break into the top 30, maintaining a lower profile with a rank of 44 in October 2024, indicating a challenging market presence in this segment.
Luci's Pre-Roll category in New York experienced significant fluctuations, dropping out of the top 30 in September 2024 with a rank of 36 but rebounding to rank 28 in October 2024. This volatility may reflect shifting consumer preferences or market dynamics, highlighting an area where Luci could focus on stabilizing their performance. Despite these ups and downs, Luci's ability to regain a position within the top 30 for Pre-Rolls suggests potential resilience and adaptability in the face of competitive pressures.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Luci has experienced notable fluctuations in its market position over the past few months. Starting strong in July 2024 with a rank of 19, Luci maintained this position in August before dropping to 36 in September and recovering slightly to 28 in October. This volatility contrasts with the performance of competitors like Flamer, which consistently stayed within the top 30, and Her Highness NYC, which made a significant leap from rank 49 in September to 26 in October, indicating a rapid increase in consumer interest. Meanwhile, Weekenders and Rec Roots have shown varied performances, with Weekenders returning to its July rank of 27 in October after a dip, and Rec Roots experiencing a slight decline from 26 in September to 30 in October. Luci's sales trends show a peak in August, followed by a decline, which suggests that while it remains a competitive player, there is room for strategic adjustments to regain and sustain a higher rank in this dynamic market.
Notable Products
In October 2024, the top-performing product for Luci was the Maui Wowie Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its position as the number one product with sales of 2,425 units. The Green Crack Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, despite a significant drop in sales from previous months. Grass Valley Girl Live Resin Disposable (0.5g) made a notable entry into the rankings, securing the third spot in the Vapor Pens category. Garlic Gorilla Live Rosin Disposable (0.5g) slipped to fourth place, indicating a gradual decline over the past few months. Lastly, Sploosh Live Resin Disposable (0.5g) remained consistent at the fifth position, showing stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
