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Nov-2024
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Overview
Market Insights Snapshot
In New York, Luci's performance across various cannabis categories has shown some notable trends over the past few months. In the Concentrates category, Luci maintained a relatively stable presence, although their ranking slipped from 17th in August to 23rd by November. This decline in rank coincides with a downward trend in sales, dropping from $34,091 in August to $22,945 in November. Such a trend might suggest increasing competition or a shift in consumer preferences within the state. Meanwhile, Luci's presence in the Vapor Pens category consistently remained outside the top 30, with rankings hovering in the mid-40s throughout the period, indicating a potential area for improvement or strategic focus for the brand.
Luci's performance in the Pre-Roll category in New York demonstrates more dramatic fluctuations. Starting at 19th place in August, their ranking fell sharply to 54th by November. This drop aligns with a significant decrease in sales, from $256,238 in August to $60,053 in November, suggesting challenges in maintaining market share or possibly facing intensified competition. The brand's movement out of the top 30 in October and November highlights potential concerns in sustaining visibility and consumer interest in this category. Such insights could be pivotal for Luci's strategic adjustments in the coming months.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Luci has experienced notable fluctuations in its market position over the past few months. Starting strong in August 2024 with a rank of 19, Luci's rank slipped to 35 in September and further to 30 in October, before dropping to 54 in November. This decline in rank is mirrored by a significant decrease in sales, from a high in August to a much lower figure in November. In contrast, competitors such as TICAL have shown a positive trajectory, climbing from rank 87 in August to 59 in November, indicating a steady increase in market presence. Similarly, Alchemy Pure and Ithaca Organics Cannabis Co. have maintained relatively stable positions, with Alchemy Pure closing November at rank 51 and Ithaca Organics Cannabis Co. at 55. This competitive pressure suggests that Luci may need to reassess its strategies to regain its earlier market standing and counteract the upward trends of its rivals.
Notable Products
In November 2024, Luci's top-performing product was the Green Crack Diamond Infused Pre-Roll 5-Pack (2.5g), which reclaimed its position at the top of the rankings after slipping to second place in September and October. The Maui Wowie Diamond Infused Pre-Roll 5-Pack (2.5g) dropped to second place after leading the sales in September and October. Notably, the Granddaddy Purp Infused Pre-Roll 5-Pack (2.5g) entered the rankings for the first time in November, securing the third spot. The Cheese Dawg Live Rosin Disposable (0.5g) maintained its fourth position from October, while the Grass Valley Girl Live Resin Disposable (0.5g) saw a decline, moving from third to fifth place. The Green Crack product led with sales of 356 units, showing a consistent demand despite the market dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
