.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New York, Luci has shown varied performance across different product categories. In the Concentrates category, Luci maintained a steady presence, ranking 13th in June 2024 and slightly fluctuating to 17th in July and August, before improving to 15th in September. This indicates a relative stability in their market position within this category. However, their performance in the Vapor Pens category was less favorable, as they were not able to break into the top 30, with rankings slipping from 35th in June to 52nd by September. This downward trend suggests challenges in gaining traction or maintaining customer interest in Vapor Pens.
Luci's performance in the Pre-Roll category in New York presents a mixed picture. Initially ranking 10th in June, they experienced a drop to 19th in July but managed to climb back to 15th in August. Yet, by September, they fell significantly to 28th, indicating potential volatility in consumer preferences or competitive pressures. Despite these fluctuations, one notable aspect is the substantial sales figure in June, which highlights the brand's capability to capture significant market share when conditions are favorable. Overall, while Luci has shown resilience in certain categories, their performance suggests areas for strategic improvement, particularly in maintaining consistent rankings across all categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Luci experienced notable fluctuations in its rank from June to September 2024, reflecting the dynamic nature of this market. Starting at a strong position of 10th in June, Luci's rank slipped to 19th in July, rebounded to 15th in August, and then dropped to 28th by September. This volatility suggests that while Luci has the potential to perform well, it faces stiff competition from brands like Toast, which consistently improved its rank, peaking at 9th in August before a sharp decline to 29th in September. Meanwhile, Flamer and Electraleaf also demonstrated fluctuating ranks, indicating a competitive environment where market positions are highly contested. Despite these challenges, Luci's sales performance in August was notably strong, suggesting that with strategic adjustments, it could regain and sustain higher rankings in the future.
Notable Products
In September 2024, the top-performing product for Luci was the Maui Wowie Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which climbed to the number 1 rank with sales of 1257 units. Following closely, the Green Crack Diamond Infused Pre-Roll 5-Pack (2.5g) held the second position, showing a slight drop from its previous top rank in August. The Gelato Diamond Infused Pre-Roll 5-Pack (2.5g) experienced a decline, moving from second to third place over the month. The Strawberry Guava Live Rosin Disposable (0.5g) in the Vapor Pens category maintained a steady performance, ranking fourth consistently over the last two months. Lastly, the Poddy Mouth Pre-Roll (1g) entered the top five for the first time, indicating a rising trend in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
