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Sep-2024
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Overview
Market Insights Snapshot
Lush Edibles has shown varied performance across different states and categories. In Arizona, the brand has experienced fluctuations in its ranking within the Edible category over the past few months. While they were not in the top 30 in June, they improved to 26th in July, before slipping slightly to 29th in August and recovering to 28th in September. This indicates some volatility in their market presence, which could be attributed to changes in consumer preferences or increased competition. Notably, their sales peaked in July, which suggests a successful promotional campaign or product launch during that period.
Despite these movements, Lush Edibles' presence outside of Arizona is not reflected in the top 30 rankings, which could imply limited market penetration or competitive challenges in other regions. The absence of rankings in other states or provinces highlights potential areas for growth or the need for strategic adjustments. Understanding the factors behind their success in Arizona could provide insights into improving their performance across other markets. This selective visibility in rankings presents both a challenge and an opportunity for Lush Edibles to strengthen its brand presence and expand its reach.
```Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Lush Edibles has demonstrated a notable resilience and adaptability. Over the past few months, Lush Edibles has maintained a relatively stable position, ranking 31st in June 2024, improving to 26th in July, and then slightly fluctuating to 29th in August and 28th in September. This performance indicates a competitive edge over brands like Tipsy Turtle, which consistently ranked lower, and Pucks, which showed more volatility in its rankings. However, Lush Edibles faces stiff competition from BITS, which consistently outperformed Lush Edibles, maintaining a higher rank throughout the period. Despite these challenges, Lush Edibles' sales figures reveal a strong market presence, particularly in July 2024, where it saw a significant boost in sales, indicating effective marketing strategies or product offerings that resonated well with consumers during that time.
Notable Products
In September 2024, the top-performing product from Lush Edibles was Strawberry Cough Gummies 10-Pack (100mg), maintaining its first-place rank consistently since June, despite a decrease in sales to 846 units. Mango OG Gummies 10-Pack (100mg) secured the second position, improving from third place in August and showing a robust sales figure of 691 units. Watermelon Haze Gummies 10-Pack (100mg) climbed to third place, marking a consistent rise since its debut in the rankings in August. Wildberry Gummies 10-Pack (100mg) slipped to fourth place from its second position in August, reflecting a decline in sales. Sour Space Candy Gummies 10-Pack (100mg) entered the rankings in September, landing in fifth place with moderate sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
