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Oct-2024
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Overview
Market Insights Snapshot
Lush Edibles has shown a consistent presence in the Arizona market within the Edible category, maintaining a position within the top 30 brands over the past few months. Despite a slight dip in sales from July to September, the brand managed to regain some ground in October, indicating a potential stabilization or recovery. This fluctuation in rankings, from 26th in July to 29th in both August and October, suggests that while Lush Edibles is facing competitive pressures, it maintains a steady foothold in the market. The ability to remain in the top 30 is a testament to the brand's resilience and consistent consumer demand in Arizona.
Interestingly, the brand's ranking did not fall out of the top 30 in any of the months observed, which could be seen as a positive sign of brand loyalty and market presence. However, the lack of upward movement in the rankings might also indicate a need for strategic adjustments to climb higher in the competitive edible space. The data highlights that while Lush Edibles is a recognized player in Arizona, there is room for growth and improvement to enhance its market position further. Observing how Lush Edibles adapts its strategies in the coming months will be crucial for understanding its long-term trajectory in the edible category.
Competitive Landscape
In the competitive landscape of the Arizona edibles market, Lush Edibles has experienced fluctuations in its ranking, maintaining a consistent presence within the top 30 brands from July to October 2024. Despite a slight dip from 26th in July to 29th in both August and October, Lush Edibles has managed to outperform competitors like iLava, which ranked lower at 28th in October, and Sir Newton's, which saw a more volatile ranking trajectory, ending at 30th in October. However, Lush Edibles faces stiff competition from Tru Infusion, which consistently ranked higher, peaking at 22nd in August. While Lush Edibles' sales have shown a downward trend from July to September, there was a slight recovery in October, suggesting potential for regaining market share. This dynamic highlights the importance of strategic marketing and product innovation to improve Lush Edibles' competitive positioning in the Arizona edibles market.
Notable Products
In October 2024, the top-performing product for Lush Edibles was Strawberry Cough Gummies 10-Pack (100mg), maintaining its leading position since July 2024 with sales of 834 units. Wildberry Gummies 10-Pack (100mg) climbed to the second rank, improving from fourth place in September, indicating a notable increase in popularity. Tropicanna Punch Gummies 10-Pack (100mg) achieved the third rank, marking its return to the top three after missing a rank in September. Mango OG Gummies 10-Pack (100mg) dropped to fourth place from its consistent second rank earlier this year, showing a decline in sales momentum. Watermelon Haze Gummies 10-Pack (100mg) remained in the fifth position, reflecting steady but modest performance compared to other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
