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Oct-2024
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Overview
Market Insights Snapshot
Lush Labs has shown notable progress in the Missouri market, especially within the Concentrates category. Over the past few months, the brand has climbed the ranks from 40th in July 2024 to 26th by October 2024, indicating a positive trajectory in sales and market presence. This upward trend is mirrored in their sales figures, which saw a significant increase from July to September before slightly tapering off in October. Despite this progress in Concentrates, the brand did not make it into the top 30 for Vapor Pens, being ranked as low as 71st in August and not appearing in the subsequent months. This absence highlights a potential area for growth or reevaluation in their product strategy.
In the Pre-Roll category, Lush Labs has also experienced a commendable rise in Missouri, moving from 58th place in July to 33rd by October 2024. This steady climb suggests an increasing consumer preference or effective marketing strategies that are resonating well with the target audience. However, the brand's performance in other states or provinces is not detailed, leaving room for speculation on whether this upward trend is localized or part of a broader national strategy. The data suggests that while Lush Labs is gaining traction in certain categories within Missouri, there is still significant potential for expansion and improvement in other product lines and markets.
Competitive Landscape
In the Missouri Pre-Roll market, Lush Labs has shown a notable upward trajectory in its rankings over the past few months, climbing from 58th in July 2024 to 33rd by October 2024. This improvement in rank suggests a positive response to their market strategies, potentially driven by increased consumer awareness or product offerings. However, Lush Labs still faces stiff competition from brands like Greenlight, which, despite a decline in rank from 13th in July to 35th in October, maintains a significant sales volume compared to Lush Labs. Additionally, Notorious has remained relatively stable, hovering around the low 30s in rank, indicating consistent market presence. Meanwhile, Timeless and TwentyTwenty (IL) have shown fluctuations in their rankings, with Timeless improving from 37th in September to 30th in October, and TwentyTwenty (IL) making a similar leap. These dynamics highlight the competitive landscape that Lush Labs is navigating, emphasizing the need for continued strategic efforts to enhance their market position and sales performance.
Notable Products
In October 2024, Funky Fusion Pre-Roll (1g) emerged as the top-performing product for Lush Labs, securing the number one rank with sales reaching 3709 units. Strain and Gain Pre-Roll (1g) followed closely as the second best-seller, marking its debut in the rankings for this month. Tropical Napalm Pre-Roll (1g), which previously held the top spot in September, dropped to third place with a notable decrease in sales to 1514 units. Plantainz Pre-Roll (1g) experienced a decline, moving from second place in September to fourth in October, while Mystic Glee Pre-Roll (1g) remained consistent in fifth place across the last three months. This shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category for Lush Labs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
