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Sep-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Lush Labs has shown varied performance across different product categories. In the Concentrates category, the brand fluctuated outside the top 30 rankings, dipping below in August 2024 but making a return to 36th place by September. This movement suggests some volatility in their market position within this category, potentially indicating a challenge in maintaining consistent consumer interest or competitive pressure. On the other hand, the Pre-Roll category presents a more optimistic trend for Lush Labs, where they climbed from 56th in June to an impressive 30th by September. This upward trajectory highlights a strengthening presence in the Pre-Roll market, possibly due to strategic marketing efforts or product innovations that resonated well with consumers.
Lush Labs' performance in the Vapor Pens category in Missouri also reflects some inconsistency, with rankings absent in July and September. Despite this, the brand managed to secure the 68th position in August, indicating sporadic but notable sales activity. The absence of rankings in certain months could point to challenges in sustaining sales momentum or perhaps a highly competitive landscape in this category. Overall, while Lush Labs shows potential in certain product segments, particularly Pre-Rolls, the brand faces challenges in maintaining a steady performance across other categories, indicating areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Lush Labs has demonstrated a significant upward trajectory in both rank and sales over the past few months. Starting from a rank outside the top 50 in June 2024, Lush Labs climbed to the 30th position by September 2024, reflecting a strategic improvement in market presence. This rise is noteworthy when compared to competitors like Lotus Premium Extracts, which also showed a positive trend but maintained a slightly higher rank throughout the period, peaking at 28th in September. Meanwhile, Notorious displayed consistent rankings, hovering around the 29th position, indicating a stable yet competitive environment. The data suggests that Lush Labs' recent strategies may have effectively boosted their market share, positioning them closer to established brands and potentially setting the stage for further growth in the Missouri Pre-Roll market.
Notable Products
In September 2024, the top-performing product from Lush Labs was the Tropical Napalm Pre-Roll (1g), which secured the first rank with sales reaching 4319 units. Plantainz Pre-Roll (1g) showed a significant climb to the second position from its previous fifth place in August, reflecting a strong sales surge. Detroit Runtz Pre-Roll (1g) dropped from the top spot in August to third in September, indicating a relative decrease in demand. La Trop Pre-Roll (1g) maintained a consistent presence in the top five, moving from third to fourth place over the month. Mystic Glee Pre-Roll (1g) also remained steady, finishing at fifth, showcasing a gradual increase in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
