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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Lush Labs has shown varied performance across different cannabis categories. In the Concentrates category, Lush Labs experienced a notable rise in rankings from 30th in September to 19th in November, indicating a strong upward trend before falling back to 33rd in December. This fluctuation suggests a competitive market environment where Lush Labs was able to make significant inroads for a period. In contrast, their performance in the Pre-Roll category remained relatively stable but outside the top 30, peaking at 34th in November before dropping to 52nd by December, indicating potential challenges in maintaining consistent growth. The Tincture & Sublingual category showed promising results with a rank of 5th in November, marking their entry into the top-tier brands, which could be a strategic area for further development.
Interestingly, Lush Labs did not appear in the top 30 for Vapor Pens until December, where they were ranked 67th, suggesting either a recent entry into this category or a need for more aggressive marketing strategies to compete effectively. The absence of rankings in previous months for Vapor Pens highlights a potential growth opportunity if the brand can leverage its strengths in other categories. The sales data indicates that while Lush Labs has managed to capture consumer interest in certain areas, maintaining momentum and expanding their presence across all categories will be crucial for sustained success. The fluctuating rankings highlight both the challenges and opportunities present in the dynamic cannabis market of Missouri.
Competitive Landscape
In the Missouri concentrates market, Lush Labs has shown a dynamic shift in its competitive positioning over the last few months, with notable fluctuations in rank and sales. Starting from a rank of 30 in September 2024, Lush Labs improved its position to 26 in October and further to 19 in November, before dropping to 33 in December. This upward trend in the fall months indicates a period of growth and increased market penetration, likely driven by strategic marketing or product innovation. However, the subsequent decline in December suggests potential challenges such as increased competition or market saturation. Notably, CAMP Cannabis experienced a significant rise, peaking at rank 14 in November with sales substantially higher than Lush Labs, before also falling in December. Meanwhile, Teal Cannabis and The Standard showed less consistent performance, with Teal Cannabis dropping out of the top 20 by December and The Standard missing from the rankings in November. The entry of Nuthera Labs in December at rank 34 further highlights the competitive pressures in this category, suggesting that Lush Labs must continue to innovate and adapt to maintain and enhance its market position.
Notable Products
In December 2024, Lush Labs' top-performing product was Strain and Gain Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with notable sales of 1277 units. Funky Fusion Pre-Roll (1g) followed closely, holding the second position consistently since November. La Trop Live Rosin Cartridge (0.5g) emerged in the Vapor Pens category, debuting at third place, indicating a strong market entry. Cherry Mint Ice Moon Sand (1g) and Triumphant Twist Moon Sand (1g), both in the Concentrates category, ranked fourth and fifth respectively, with Cherry Mint Ice Moon Sand making its first appearance in the rankings. These rankings highlight a stable performance for pre-rolls, while new entries in other categories suggest a diversifying product interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
