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Oct-2024
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Overview
Market Insights Snapshot
In Arizona, MADE has shown a noteworthy upward trajectory in the Flower category. Starting from a rank of 29 in July 2024, the brand climbed to 20 by October 2024. This positive movement is accompanied by a substantial increase in sales, rising from $237,307 in July to $387,372 in October. However, MADE's performance in the Pre-Roll category in Arizona, although improving from a rank of 45 in July to 34 in October, indicates that there is still room for growth to break into the top 30. This suggests a strategic opportunity for MADE to enhance its market position in the Pre-Roll segment.
In contrast, MADE's presence in California appears to be less robust, particularly in the Flower category. The brand did not make it into the top 30 rankings from July to October 2024, with the only available rank being 83 in August, which is a clear indication of the competitive challenges it faces in this large market. Despite this, the initial sales figure in California was $326,843 in July, hinting at a potential for growth if the brand can refine its strategy. This disparity between states highlights the importance of localized strategies in the cannabis market, where consumer preferences and competitive landscapes can vary significantly.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, MADE has shown a notable upward trajectory in its rankings over recent months. Starting from a rank of 29 in July 2024, MADE improved its position to 20 by October 2024, indicating a significant climb in the competitive ranks. This positive trend is particularly impressive considering that brands like 22Red and Seed & Strain Cannabis Co. experienced fluctuations, with 22Red dropping out of the top 20 in both August and October. Meanwhile, Seed & Strain Cannabis Co. saw a decline from rank 8 in September to 21 in October. MADE's rise in rank is accompanied by a steady increase in sales, suggesting a strengthening market presence. This upward momentum positions MADE as a growing contender in the Arizona flower market, potentially attracting more consumer interest and market share in the coming months.
Notable Products
In October 2024, MADE's top-performing product was Super Silver Haze (3.5g) in the Flower category, maintaining its number one rank from August. Black Jack (3.5g) secured the second position, consistent with its rank in September, with sales reaching 1,225 units. Lemon Poppers (3.5g) experienced a slight decline, moving from first place in September to third in October. Red Dragon (3.5g) held steady in fourth place, showing a small increase in sales compared to September. Noir Night (3.5g) entered the top five for the first time, ranking fifth with a marginal sales increase from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
