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Jan-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, MADE has shown varied performance across different states and categories. In the Arizona market, MADE's Flower category has experienced fluctuations, maintaining a stable rank at 21 in October and November 2024, before improving to 16 in December, and then returning to 21 in January 2025. This suggests a temporary boost in December, potentially due to seasonal demand or promotional activities. Meanwhile, their Pre-Roll category in Arizona has not made it into the top 30 until December, where they ranked 34, and slightly improved to 32 by January 2025. This progression indicates a positive trend, albeit from a lower starting point, suggesting room for growth in this category.
In California, MADE's Flower category has shown a gradual improvement in rankings from 98 in November 2024 to 94 in January 2025. Despite not being in the top 30, this upward movement is noteworthy as it indicates growing traction in a highly competitive market. The absence of MADE from the top 30 in October suggests that the brand was either new or had minimal market penetration at that time. This improvement over the months could be attributed to strategic marketing efforts or changes in consumer preferences. While specific sales figures are not detailed here, the directional movement in rankings provides a glimpse into MADE's evolving market presence in California.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, MADE has experienced fluctuations in its market position, notably achieving its highest rank of 16 in December 2024 before dropping back to 21 in January 2025. This indicates a dynamic market environment where MADE faces stiff competition. Brands like Savvy consistently maintained a higher rank, fluctuating between 17 and 19, suggesting a stable presence in the market. Meanwhile, 22Red and Sublime also hovered around similar rankings, with 22Red slightly outperforming MADE in terms of rank stability. Despite these challenges, MADE's sales showed a positive trend from November 2024 to January 2025, indicating potential for growth if it can leverage its sales momentum to improve its rank. This competitive analysis highlights the importance of strategic positioning and consistent performance for MADE to enhance its market standing amidst strong competitors.
Notable Products
In January 2025, the top-performing product for MADE was Red Dragon (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 2534 units. Lemon Poppers (3.5g) also showed strong performance, ranking second with a notable increase from its previous rank of first in November 2024. Super Silver Haze (3.5g) secured the third position, maintaining a consistent presence in the top rankings since October 2024. Pippen (3.5g) appeared for the first time in the rankings, taking fourth place, while Gelato #41 (3.5g) entered the list at fifth. The upward trend in sales figures for these products highlights a dynamic shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
