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Dec-2024
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Overview
Market Insights Snapshot
In the state of Arizona, MADE has shown a consistent and noteworthy performance in the Flower category. The brand improved its ranking from 29th in September 2024 to 21st by December 2024, maintaining this position for three consecutive months. This stability at a higher rank indicates a strong foothold in the Arizona market, particularly in the Flower category. The sales figures support this trend, with a steady increase in sales from September through December, culminating in nearly $400,000 in December. In contrast, MADE's presence in the Pre-Roll category in Arizona has been less prominent, with rankings hovering around the mid-30s, suggesting room for growth in this segment.
In California, MADE's performance in the Flower category has been less impactful, as the brand did not appear in the top 30 rankings until December, where it debuted at 96th place. This late entry into the rankings signals potential challenges in penetrating the competitive California market. Despite this, the sales data for December indicates a substantial volume, hinting at an opportunity for MADE to improve its standing in the future. The absence of MADE in the top rankings for earlier months suggests that while the brand may have a growing presence in California, it has yet to achieve significant traction compared to its performance in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona flower category, MADE has shown a consistent improvement in its ranking over the last few months of 2024. Starting from a rank of 29 in September, MADE climbed to 21 by October and maintained this position through December. This upward trend signifies a positive reception and growing market presence despite the competitive pressures. Notably, Grassroots, which started at rank 15 in September, experienced a decline to rank 19 by December, indicating potential challenges in maintaining its earlier momentum. Meanwhile, Sublime showed remarkable growth, moving from rank 35 in September to 20 in December, suggesting a strong upward trajectory in sales. MADE's stable position amidst these shifts highlights its resilience and potential for further growth in the Arizona market.
Notable Products
In December 2024, The Unknown (3.5g) emerged as the top-performing product for MADE, maintaining its new first-place ranking with sales of 1505 units. Biscotti X Kush Mints (3.5g) held steady in second place, showing a notable increase in sales from 1144 units in November to 1478 units in December. Red Dragon (3.5g) climbed to third place, improving from its previous fourth-place standing in September and October, with December sales reaching 1283 units. Grape Bubba (3.5g) entered the top five for the first time, securing the fourth position. Cream Smoothie (3.5g) rounded out the top five, dropping from third in September to fifth in December, despite a rise in sales to 1156 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
