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Aug-2024
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Overview
Market Insights Snapshot
Magi Cannabis has shown a varied performance across different categories and regions in recent months. In British Columbia, the brand's Flower category has experienced some fluctuations. From May to August 2024, Magi Cannabis maintained a presence in the top 30 brands, with rankings moving from 26th to 27th, despite a dip to 36th in July. This indicates a somewhat stable but competitive position in the Flower market. On the other hand, the Pre-Roll category shows a more challenging scenario. Magi Cannabis was ranked 77th in May and dropped to 86th in June, eventually falling out of the top 30 in July and barely making it back to 91st in August. This suggests that the brand is struggling to establish a strong foothold in the Pre-Roll category in British Columbia.
Looking at sales trends, the Flower category saw a notable dip in July, with sales dropping from $165,437 in June to $115,707. However, the brand recovered in August with sales climbing back to $175,522. This recovery indicates resilience and a potential for growth in the Flower segment. Conversely, the Pre-Roll sales have been on a downward trend, with a significant decline from $47,887 in May to $21,090 in August. This continuous decrease highlights the challenges Magi Cannabis faces in gaining traction in the Pre-Roll market. Overall, while the brand shows promise in certain areas, there are evident struggles that need to be addressed to improve its standing across categories and regions.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Magi Cannabis has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. From May to August 2024, Magi Cannabis's rank shifted from 26th to 27th, then dropped to 36th in July before recovering to 27th in August. This volatility contrasts with the steady climb of FIGR, which improved its rank from 63rd to 26th, showing a significant upward trend in sales. Similarly, Holy Mountain also demonstrated a positive trajectory, moving from 27th to 25th, with a notable sales increase. Meanwhile, Pistol and Paris and Homestead Cannabis Supply showed more stability, with minor fluctuations in their rankings. For Magi Cannabis, these insights suggest a need to stabilize its market position and possibly adopt strategies from consistently improving competitors to enhance its sales performance and rank.
Notable Products
In August 2024, Salty Pink (3.5g) maintained its top position as the best-selling product for Magi Cannabis, with sales reaching 723 units. Block Party Variety Pack Pre-Roll 20-Pack (10g) held steady at the second position, showing a significant increase in sales to 551 units. Salty Pink (7g) climbed to the third spot from its previous fifth position in July 2024, indicating a resurgence in popularity. Hippie Headbanger (3.5g) entered the ranks at fourth place, up from its previous appearance in June 2024. Pine Tar (3.5g) debuted in the rankings at fifth place, showcasing promising sales figures for its first month on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
