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Jun-2024
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Overview
Market Insights Snapshot
Magic City has shown varied performance across different categories and states. In Colorado, the brand struggled in the Flower category, failing to make it into the top 30 brands from March through June 2024. This indicates a significant challenge in maintaining a competitive edge in this category. However, their Pre-Roll category performance in Colorado saw some fluctuations, with a notable dip to the 36th position in April 2024 before recovering to the 26th position in May 2024. This rebound suggests that while there are challenges, there is also potential for growth in the Pre-Roll segment.
Interestingly, Magic City's sales in the Pre-Roll category in Colorado showcased a trend of resilience despite ranking fluctuations. For instance, even though the brand dropped to the 36th position in April, it managed to climb back to the 30th position by June 2024. This resilience is a positive indicator for the brand's ability to recover and adapt in a competitive market. On the other hand, the absence of Magic City from the top 30 in the Flower category for multiple months suggests a need for strategic adjustments to regain market share in this segment.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Magic City has shown a fluctuating performance in recent months, impacting its market positioning and sales trends. Magic City ranked 30th in March 2024, dropped to 36th in April, climbed to 26th in May, and then fell back to 30th in June. This volatility contrasts with competitors like Willie's Reserve, which, despite not being in the top 20, showed a more stable ranking pattern, peaking at 24th in May. Similarly, Nuhi maintained a consistent ranking around the mid-30s, and Dadirri demonstrated a relatively stable performance, staying within the 21st to 32nd range. The sales figures reflect these trends, with Magic City experiencing significant fluctuations, while Billo saw a notable dip in April but recovered by June. These insights suggest that while Magic City has potential for growth, its inconsistent performance may affect its competitive edge, highlighting the importance of strategic adjustments to stabilize and enhance its market position.
Notable Products
In June 2024, the top-performing product from Magic City was Dirty Taxi Pre-Roll (1g), maintaining its number one rank with a notable sales figure of 8,890 units. Following closely was Dirty Taxi (Bulk), which held the second position for the second consecutive month. Gelato Cake Pre-Roll (1g) climbed to third place, showing a resurgence after not being ranked in April and May. Ripped Off Runtz Pre-Roll (1g) secured the fourth position, slightly improving from its previous unranked status in May. Apple Fritter Pre-Roll (1g) dropped to fifth place, indicating a decline from its first-place rank in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
