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Oct-2024
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Overview
Market Insights Snapshot
Magic City's performance across various categories and regions presents an intriguing picture of its market presence. In Colorado, the brand has shown notable progress in the Pre-Roll category, moving from a rank of 45 in July 2024 to 20 by October 2024. This upward trajectory highlights a strong market penetration and increasing consumer preference in this category. However, in the Flower category, Magic City did not make it into the top 30 brands over the last four months, indicating potential challenges or competitive pressures in that segment. This absence from the top rankings in Flower suggests that while Magic City is gaining ground in Pre-Rolls, it might need to reassess its strategy or offerings in the Flower category to improve its standing.
The brand's sales data further illustrate these dynamics, with Pre-Roll sales showing a significant increase from July to September 2024, before slightly tapering in October. This suggests a successful marketing or product strategy that resonated well with consumers during this period. The lack of ranking in the Flower category, however, points to a different story, where either sales were not sufficient to break into the top 30, or competitive pressures were particularly strong. For stakeholders and potential investors, understanding these nuanced performances across categories and states can provide deeper insights into Magic City's strategic positioning and growth potential in the cannabis market.
Competitive Landscape
In the competitive landscape of Colorado's Pre-Roll category, Magic City has demonstrated a notable upward trajectory in rankings from July to October 2024, moving from 45th to 20th place. This improvement is indicative of a strategic shift or successful marketing efforts that have bolstered its market presence. In contrast, Billo also showed a steady climb, reaching 18th place in October, while Sappy Brands and D's Trees made significant leaps, with Sappy Brands advancing from 51st to 21st and D's Trees from 49th to 22nd. Despite these competitors' gains, Magic City's consistent sales performance, particularly its peak in September, suggests a robust consumer base and effective product positioning. Meanwhile, Rocky Mountain High experienced a slight dip in October, falling to 19th, which may present an opportunity for Magic City to further capitalize on its momentum and potentially surpass Rocky Mountain High in future rankings.
Notable Products
In October 2024, Magic City's top-performing product was Chimera Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of $12,385. Following closely was Oreoz Blizzard (Bulk) in the Flower category, which ranked second. Dirty Taxi Pre-Roll (1g) dropped to third place after previously holding the top spot in July and September. Lemon Grass Pre-Roll (1g) and Permanent Marker Pre-Roll (1g) rounded out the top five, ranked fourth and fifth respectively. This shift in rankings from previous months highlights a dynamic change in consumer preferences within the Magic City lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
