.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Magic Edibles has shown consistent performance in the Beverage category in Michigan, maintaining a steady rank of 12th from November 2024 through January 2025. Despite a slight dip in sales from October to January, the brand has managed to hold its position, indicating a stable market presence. This consistency suggests that while the sales figures have decreased, the competitive landscape in the Beverage category may not be as volatile, allowing Magic Edibles to retain its ranking. However, the decline in sales from October to January could be a point of concern for the brand as it may indicate seasonal fluctuations or a need for strategic adjustments.
In the Edible category, Magic Edibles experienced a downward trend in Michigan, dropping from 14th in October and November 2024 to 21st by January 2025. This decline in ranking, coupled with a notable decrease in sales from November to January, suggests increased competition or a shift in consumer preferences within the Edible category. The drop out of the top 20 by January is significant and indicates that Magic Edibles may need to reassess its product offerings or marketing strategies to regain its standing. This movement contrasts with their stable performance in the Beverage category, highlighting potential challenges specific to the Edible segment.
Competitive Landscape
In the Michigan edible market, Magic Edibles has experienced a notable shift in its competitive standing over the past few months. Initially holding a strong position at rank 14 in both October and November 2024, Magic Edibles saw a decline to rank 20 in December and further to rank 21 in January 2025. This downward trend in rank coincides with a decrease in sales from November to January. In contrast, Kushy Punch maintained a relatively stable presence, fluctuating slightly but remaining within the top 20, while Rocket Bites showed a positive trajectory, improving from rank 33 in October to 19 in January. This suggests that while Magic Edibles faces increasing competition, particularly from brands like Rocket Bites, there is an opportunity to strategize and reclaim a stronger market position by analyzing the factors contributing to the success of its competitors.
Notable Products
In January 2025, the top-performing product for Magic Edibles was Lemonade Gummies 4-Pack (200mg), maintaining its first-place ranking from December 2024 with sales of 12,314 units. Pineapple Chews (200mg) held steady in second place, consistent with its ranking from December. Watermelon Gummies 4-Pack (200mg) emerged in third place, marking its first appearance in the rankings. Orange Chews 4-Pack (200mg) secured the fourth position, also making its debut in the rankings. Finally, Watermelon Chews 4-Pack (200mg) completed the top five, highlighting a strong performance among gummy products for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
