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Nov-2024
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Overview
Market Insights Snapshot
Magic Number has demonstrated a consistent performance in the beverage category within the state of Oregon, maintaining the number one ranking from August through November 2024. This sustained top position highlights their strong market presence and consumer preference in the state. Despite a slight decline in sales from August to November, Magic Number has effectively retained its leadership in the beverage category, suggesting that their product offerings resonate well with consumers in Oregon. The brand's ability to stay at the forefront despite fluctuating sales figures indicates a robust brand loyalty and effective market strategies.
However, it is noteworthy that Magic Number does not appear in the top 30 rankings for any other states or categories during the same period. This absence could be interpreted as an area for potential growth or a strategic focus on their performance in Oregon. The lack of presence in other markets might also suggest a niche specialization or a concentrated market approach. This focus could serve as both a strength and a limitation, depending on the brand's long-term expansion goals and market adaptation strategies. As the cannabis industry continues to evolve, monitoring how Magic Number navigates these dynamics will be crucial for understanding their future trajectory.
Competitive Landscape
In the competitive landscape of the beverage category within Oregon's cannabis market, Magic Number has consistently maintained its top rank from August to November 2024, showcasing its dominance in the sector. Despite a slight decline in sales over these months, Magic Number's position remains unchallenged, indicating strong brand loyalty and market presence. In contrast, Keef Cola, which holds the second rank consistently, has experienced a more significant drop in sales, suggesting potential vulnerabilities in its market strategy or consumer base. Meanwhile, Mule Extracts remains in third place, with sales figures that are significantly lower than both Magic Number and Keef Cola, indicating a clear gap in market share. These insights highlight Magic Number's robust positioning and suggest that while competitors are facing challenges, Magic Number continues to lead the market, making it a formidable player in Oregon's cannabis beverage category.
Notable Products
In November 2024, Magic Number's top-performing product was Sasparilla Soda (100mg THC, 12oz), climbing to the number one spot with sales of 2670 units, up from the third position in October. Artisan Series Old Fashioned Lemonade (100mg THC, 237ml, 8oz) maintained its second-place ranking, although its sales slightly decreased compared to the previous month. Blue Raspberry Soda (100mg THC, 355ml) improved its ranking to third place, showing a positive trend from fifth in October. Artisan Series- Bright and Citrusy Limeade (100mg THC, 8oz, 237ml) fell to fourth place after leading the sales in the previous two months. Classic Cola Soda (100mg THC, 355ml) rounded out the top five, experiencing a drop in both rank and sales figures from the prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
