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Mar-2026
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Overview
Market Insights Snapshot
Magic Number has demonstrated a strong and consistent performance in the Beverage category within Oregon. For four consecutive months, from December 2025 to March 2026, Magic Number has maintained the number one ranking, showcasing its dominance in this category. This consistent top position is reflected in its sales figures, with a notable increase in March 2026, indicating a positive trend and potential growth in consumer demand. This stability and growth in the Beverage category underline Magic Number's strong market presence and brand loyalty among consumers in Oregon.
In contrast, Magic Number's performance in the Tincture & Sublingual category within Oregon has been more variable. The brand's ranking improved significantly from 15th in December 2025 to 8th in January 2026, demonstrating a successful strategy or product launch during this period. However, despite a slight dip to 10th in February 2026, Magic Number regained its 8th position by March 2026, indicating resilience and an ability to recover quickly in a competitive market. The fluctuations in rankings suggest that while the brand is making strides in this category, there is still room for growth to achieve the same level of dominance as seen in the Beverage category.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently maintained its top position from December 2025 through March 2026, showcasing its dominance in the market. Despite a slight dip in sales in February 2026, Magic Number rebounded strongly in March 2026, indicating robust consumer loyalty and effective marketing strategies. In contrast, Keef Cola, which holds the second position, has experienced a steady decline in sales over the same period, suggesting potential challenges in maintaining its market share. Meanwhile, Mary Jones has shown a positive trend by climbing from fourth to third place in January 2026 and sustaining that rank, although its sales figures remain significantly lower than those of Magic Number. This competitive landscape highlights Magic Number's strong brand presence and suggests opportunities for further growth, particularly if it can capitalize on the weaknesses of its competitors.
Notable Products
In March 2026, the top-performing product for Magic Number was the Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz) in the Beverage category, reclaiming its top spot with a sales figure of 4108. Sasparilla Soda (100mg THC, 12oz) maintained a strong performance, ranking second, consistent with its position in February. Blue Raspberry Live Resin Soda (100mg THC, 355ml) saw a slight drop from second to third place compared to February. Bright and Citrusy Limeade (100mg THC, 8oz, 237ml) remained steady at fourth place for the second consecutive month. Notably, Tropical Berry Fruit Punch (100mg THC, 237ml, 8oz) entered the rankings at fifth place, indicating potential growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
