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Jun-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Magic Number is still concentrated in Beverage at 97.46% share with year-over-year growth of 14.19% but a month-over-month dip of 2.42%, while Tincture & Sublingual holds 2.55% share with a sharper 42.76% YoY rise and a steeper 5.93% MoM decline; the blended outcome aligns with total brand sales up 14.77% YoY and average price up 2.18% in June 2026. The combination of a small but faster-growing Tincture & Sublingual segment priced 157% above Beverage ($28.08 vs. $10.93) and a Beverage pullback MoM indicates volume softness in the core alongside a premium-mix uplift, implying the brand is leaning into higher-priced niches while defending a large base.
Holding rank 1 in Beverage in Oregon concurrent with a 2.42% MoM Beverage decline and a 5.93% MoM Tincture & Sublingual decline suggests near-term category demand friction, yet the 42.76% YoY expansion in Tincture & Sublingual against a 14.19% YoY Beverage rise points to a widening premium tier beachhead that can buffer core fluctuations. This mix—97.46% core with a 2.55% high-price adjunct—implies positioning as a category leader aiming to monetize trading-up behavior rather than diversifying away from Beverage, with June 2026 dynamics pointing to sustained leadership but sensitivity to monthly Beverage volume swings.
Competitive Landscape
Magic Number holds #1 in OR Beverage in June 2026 with a 0-rank change year over year, while maintaining #1 across the last three months and peaking at #1 in June 2026. In contrast, Keef Cola sits at #2 with a year-over-year decline of 19.1% and no rank change, and Mary Jones advanced from #5 to #4 alongside a 58.1% sales increase; meanwhile, Crown B Alchemy slipped from #4 to #5 with a 20.9% drop. The pattern—unchanged #1 rank amid competitors’ mixed moves and double-digit declines—implies Magic Number’s lead is anchored by stability rather than recent rank gains, so sustained share likely depends on defending against fast-rising #4 momentum.
Notable Products
Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) posted the steepest decline at -21.7% MoM while dropping to rank 5, even as Sasparilla Soda (100mg THC, 12oz) rose +21.3% to hold rank 1 and Blue Raspberry Live Resin Soda (100mg THC, 355ml) climbed +37.7% at rank 3. Tropical Berry Fruit Punch (100mg THC, 237ml, 8oz) surged +187.9% to rank 6 while Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz) slipped -7.9% at rank 2, and Classic Cola Live Rosin Soda (100mg THC, 355ml) advanced +70.9% at rank 8. With all top-10 SKUs concentrated in Beverage and two Live Resin/Live Rosin sodas gaining share alongside a -9.7% dip for Cherry Vanilla Soda (100mg THC,355ml, 12oz) at rank 7, the mix indicates a pivot toward higher-potency and formulation-led sodas over legacy citrus profiles, signaling product development and merchandising should weight Live Resin/Rosin colas and fruit flavors while pruning underperforming citrus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
