.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Magic Number has shown a strong and consistent performance in the Oregon market, particularly in the Beverage category where it has maintained the number one ranking from September through December 2025. This consistent top position is indicative of a robust brand presence and consumer preference in this category. Sales figures for December 2025 indicate a significant increase, suggesting a growing demand or successful marketing strategies during this period. However, the Tincture & Sublingual category tells a different story, with Magic Number entering the top 30 in October at rank 9 and peaking at rank 6 in November, before dropping to rank 13 in December. This fluctuation might point to challenges in sustaining market share or increased competition in this category.
While Magic Number's dominance in the Beverage category in Oregon is noteworthy, the absence of a ranking in September for the Tincture & Sublingual category suggests that the brand was not initially a top contender in this segment. The entry into the top 30 in October indicates a positive upward trend, but the subsequent drop in December might be a concern for the brand's strategy in this category. The data highlights the need for Magic Number to potentially reassess its approach in the Tincture & Sublingual category to maintain its competitive edge. Overall, while the brand has a stronghold in one category, it faces challenges in another, providing a mixed but insightful picture of its performance across different product lines.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently maintained its top position from September to December 2025, showcasing its dominance in the market. Despite facing competition from brands like Keef Cola, which held a steady second place during the same period, Magic Number's sales figures have shown a robust upward trend, culminating in a significant spike in December. This indicates a strong consumer preference and effective market strategies that have kept it ahead of its competitors. Meanwhile, Mule Extracts has seen a slight improvement in rank from fourth to third place, yet it remains significantly behind in sales compared to Magic Number. The consistent top ranking and increasing sales figures suggest that Magic Number is not only leading in market share but also potentially expanding its customer base, setting a high bar for competitors in the Oregon beverage market.
Notable Products
In December 2025, the top-performing product for Magic Number was Sasparilla Soda (100mg THC, 12oz), maintaining its number one rank since November, with an impressive sales figure of 3672 units. Artisan Series - Old Fashioned Lemonade (100mg THC, 237ml, 8oz) held the second position, consistent with its performance in November, but showed an increase in sales compared to the previous month. Classic Cola Soda (100mg THC, 355ml) entered the rankings at third place, marking its debut in the top three. Bright and Citrusy Limeade (100mg THC, 8oz, 237ml) fell to fourth place from its consistent third-place ranking in the preceding months. Blue Raspberry Live Resin Soda (100mg THC, 355ml) remained stable at fifth place, showing a slight decrease in sales from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
