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Jan-2025
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Overview
Market Insights Snapshot
Magic Number has maintained a dominant position in the Beverage category in Oregon, consistently ranking as the top brand from October 2024 through January 2025. This unwavering performance indicates a strong market presence and consumer preference for their products. Notably, their sales figures have shown a positive trend, with a significant increase from November to January, highlighting the brand's growing popularity and potential seasonal demand. However, the absence of Magic Number in the top 30 rankings in other states or provinces suggests that their market influence is currently limited to Oregon, which could be a strategic area for future expansion.
The consistent top ranking in Oregon's Beverage category underscores Magic Number's stronghold in this specific market, yet it also raises questions about their visibility and competitive edge in other regions. The brand's ability to maintain its number one position over several months reflects a stable consumer base and effective market strategies within Oregon. However, the lack of presence in other state rankings might indicate either a strategic focus on Oregon or challenges in penetrating other markets. This could present both a risk and an opportunity for the brand, depending on their strategic goals and capacity to scale operations beyond their current stronghold.
```Competitive Landscape
In the Oregon cannabis beverage market, Magic Number has consistently maintained its top position from October 2024 to January 2025, showcasing its strong brand presence and consumer preference. Despite the steady competition from Keef Cola, which held the second rank throughout the same period, Magic Number's sales have shown an impressive upward trend, culminating in a notable increase by January 2025. This consistent performance indicates a robust market strategy and consumer loyalty that keeps it ahead of competitors like Mule Extracts, which remained in third place. The ability of Magic Number to not only maintain but also grow its sales in a competitive landscape suggests a strong product-market fit and effective brand positioning, making it a formidable leader in the Oregon beverage category.
Notable Products
In January 2025, the top-performing product from Magic Number was the Artisan Series -Old Fashioned Lemonade, which reclaimed its top spot from October 2024 with a notable sales figure of 3697 units. Sasparilla Soda, which had been leading in November and December 2024, dropped to the second position with 3512 units sold. Bright and Citrusy Limeade moved up to third place after being fourth in the previous two months. Blue Raspberry Soda slipped to fourth, maintaining a consistent decline from its third position in November and December. A new entrant, Tropical Berry Fruit Punch, secured the fifth rank, showing promising sales figures in its debut month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
