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Apr-2026
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Overview
Market Insights Snapshot
Magic Number has demonstrated a strong performance in the Beverage category within the state of Oregon, consistently holding the top rank from January to April 2026. This unwavering position indicates a robust market presence and consumer preference for their products in this category. Despite a slight dip in sales in February, Magic Number's sales rebounded in March and continued to grow in April, showcasing their ability to maintain consumer interest and adapt to market dynamics. This stability in the Beverage category highlights Magic Number's leadership and potential for sustained success in Oregon.
In contrast, Magic Number's performance in the Tincture & Sublingual category in Oregon has been more variable, with rankings fluctuating between the 8th and 10th positions over the same period. This variation suggests a more competitive landscape in this category, where Magic Number faces challenges in maintaining a steady top-tier position. Notably, the brand's absence from the top 30 in other states or provinces for both categories implies limited geographical reach or market penetration outside of Oregon. Such insights point to opportunities for Magic Number to explore strategic expansions or enhancements in their product offerings to strengthen their standing in this competitive segment.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently maintained its top position from January to April 2026, demonstrating a strong market presence and consumer preference. This brand's dominance is particularly notable when compared to its closest competitor, Keef Cola, which has held the second rank throughout the same period. Despite Keef Cola's stable ranking, Magic Number's sales figures have shown a positive upward trend, indicating not only a retention of market leadership but also an expansion in sales volume. Meanwhile, Mary Jones, consistently ranked third, trails behind both Magic Number and Keef Cola in sales, suggesting a significant gap in consumer reach and brand influence. These insights highlight Magic Number's robust market strategy and potential for continued growth in the Oregon beverage sector.
Notable Products
In April 2026, Sasparilla Soda (100mg THC, 12oz) emerged as the top-performing product for Magic Number, maintaining its number one rank from February and achieving sales of 4176 units. Artisan Series - Old Fashioned Lemonade (100mg THC, 237ml, 8oz) secured the second spot, a slight drop from its top rank in March, with notable sales figures. Blue Raspberry Live Resin Soda (100mg THC, 355ml) consistently held the third position for two consecutive months, reflecting stable performance. Bright and Citrusy Limeade (100mg THC, 8oz, 237ml) remained in fourth place, showing a steady upward trend in sales since January. The introduction of Sasparilla Soda (25mg THC, 12oz) in April marked its debut at the fifth rank, indicating strong initial market acceptance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
