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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Magic Number is stocked at 285 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Bend, Salem, and Medford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Magic Number concentrated 97.09% of sales in Beverage while Tincture & Sublingual accounted for 2.91% of mix, indicating a dominant anchor with a small but accelerating adjunct. Beverage was up 23.67% year over year but down 3.24% month over month, whereas Tincture & Sublingual surged 87.34% year over year and 40.03% month over month, lifting the brand’s overall 24.88% year-over-year growth despite a category-level monthly dip. With Beverage average price at $10.54 and Tincture & Sublingual at a higher $28.87, the slight 1.34% brand-wide price increase paired with a -3.24% Beverage MoM suggests volume softness in the core offset by mix expansion; the pattern implies reliance on Beverage remains high while incremental growth is coming from a premium-priced adjunct.
Holding the number 1 rank in Beverage in Oregon alongside a 23.67% Beverage YoY growth and a -3.24% MoM decline positions Magic Number as a leader navigating short-term core volatility. The 2.91% Tincture & Sublingual share, growing 87.34% YoY and 40.03% MoM, combined with a 1.34% average price increase and a 24.88% brand YoY lift, implies a hedge that modestly diversifies revenue and nudges average price upward without diluting the Beverage leadership; the pattern implies Magic Number’s positioning benefits from protecting its Beverage rank while selectively scaling a higher-priced niche to stabilize month-to-month swings.
Competitive Landscape
Magic Number holds #1 in OR Beverage in August 2026 and is unchanged YoY from #1, while its 3-month rank also held at #1 and its peak rank of #1 occurred in August 2026; in contrast, Keef Cola sits at #2 with a -36.3% YoY sales decline and Mule Extracts rose directionally from #4 to #3 with a -4.1% YoY sales change. Mary Jones moved down from #3 to #4 alongside a -17.5% YoY sales decline, and Crown B Alchemy remained at #5 with a -26.4% YoY sales change; this combination of a stable #1 rank and competitor slippage implies Magic Number’s leadership is reinforced by relative outperformance rather than category lift.
Notable Products
Classic Cola Live Rosin Soda (100mg THC, 355ml) posted the steepest decline at -25.0% month over month and slid to rank 8, while Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz) dropped -19.5% at rank 2. In contrast, Sasparilla Soda (100mg THC, 12oz) grew +15.8% to hold rank 1, and Sasparilla Soda (25mg THC, 12oz) fell -15.2% at rank 3, signaling divergence between potency tiers within the same flavor family. All top-10 items are Beverages, with four of the top five sitting within ranks 1–5 despite three posting declines of -6.6% to -25.0%, concentrating share in drinkables even as volatility rises. The pattern implies Magic Number is leaning into beverages with flagship flavors anchoring the leaderboard while premium live rosin and certain 25mg variants face pressure that may require pricing, format, or pack-size adjustments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
