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Nov-2025
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Overview
Market Insights Snapshot
Magic Number has consistently dominated the Beverage category in Oregon, maintaining the top rank from August through November 2025. This unwavering performance underscores their strong market presence and consumer preference in the state. Despite a slight decline in sales from August to November, their leadership in the category remains unchallenged. Conversely, the Tincture & Sublingual category shows a more dynamic trend. After not being in the top 30 in September, Magic Number surged to 9th place in October and further improved to 6th place by November, indicating a significant upward trajectory in this category.
The absence of a ranking in September for the Tincture & Sublingual category could have initially been perceived as a setback; however, the subsequent rise in rankings suggests a strategic recovery or a successful product launch. This rapid climb back into the top 10 highlights Magic Number's potential for diversification and growth beyond their Beverage stronghold. While the Beverage category in Oregon remains their core strength, the emerging success in Tinctures & Sublinguals could signal an evolving brand strategy aimed at capturing a broader market share. This movement across categories offers an intriguing glimpse into Magic Number's adaptability and market strategy, but the full scope of their potential remains to be seen.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently held the top rank from August to November 2025, demonstrating its strong market presence and consumer preference. Despite a slight decline in sales from August to November, Magic Number maintains a significant lead over its closest competitor, Keef Cola, which has remained in the second position throughout the same period. This suggests that while Magic Number's sales have fluctuated, its brand loyalty and market strategy have effectively kept it ahead. Meanwhile, Mule Extracts has shown a positive trend, moving from fourth to third place, indicating a potential rise in consumer interest. However, Magic Number's consistent top ranking highlights its robust brand strength in the Oregon beverage market, setting a high bar for competitors.
Notable Products
In November 2025, the top-performing product for Magic Number was Sasparilla Soda (100mg THC, 12oz), which climbed to the number one rank with sales of 3346 units, maintaining its upward trend from August. Artisan Series - Old Fashioned Lemonade (100mg THC, 237ml, 8oz) slipped to the second position, despite being the top-ranked product in the previous three months. Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) held steady at the third position, continuing its consistent performance. Blue Raspberry Live Resin Soda (100mg THC, 355ml) remained in fourth place throughout the period, showing stable but unremarkable sales. Cherry Vanilla Soda (100mg THC,355ml) entered the rankings for the first time in November, securing the fifth position with notable introductory sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
