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Oct-2024
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Overview
Market Insights Snapshot
Magic Number has consistently dominated the beverage category in Oregon, maintaining the number one rank from July through October 2024. This consistent top performance reflects a strong market presence and consumer preference in the state. Despite a slight dip in sales from August to September, the brand quickly rebounded in October, suggesting resilience and effective market strategies. The ability to hold the top spot for consecutive months highlights Magic Number's robust brand loyalty and effective distribution channels in Oregon.
Interestingly, the data does not show Magic Number ranking in the top 30 for any other state or category during this period, which could be interpreted as a missed opportunity for expansion or a strategic focus on consolidating their dominance in Oregon. The absence from other markets might indicate either a regional strategy or challenges in scaling their operations beyond Oregon. This singular focus could be advantageous in reinforcing their brand identity locally, but it also raises questions about their growth potential and adaptability in more competitive or diverse markets.
Competitive Landscape
In the competitive landscape of the beverage category in Oregon, Magic Number has consistently maintained its top position from July to October 2024. This consistent ranking highlights its strong market presence and consumer preference in the region. Despite fluctuations in sales figures, Magic Number has managed to stay ahead of its closest competitor, Keef Cola, which has held the second rank throughout the same period. Notably, Keef Cola experienced a downward trend in sales from August to October, which may have contributed to Magic Number's ability to maintain its lead. Meanwhile, Mule Extracts has shown a slight improvement in rank, moving from fourth to third, yet it remains a distant competitor in terms of sales volume. These dynamics suggest that while Magic Number is currently the leader, continuous innovation and customer engagement will be crucial to sustaining its top position in the evolving Oregon beverage market.
Notable Products
In October 2024, Magic Number's top-performing product was the Artisan Series- Bright and Citrusy Limeade in the Beverage category, maintaining its first-place ranking from September with sales of 2573 units. The Classic Cola Soda secured the second spot, consistently holding its position since August. Artisan Series Old Fashioned Lemonade ranked third, showing a slight decline from its top position in August. The Sasparilla Soda slipped from the first position in July to fourth in October, indicating a steady decrease in its ranking over the months. Blue Raspberry Soda remained stable in fifth place throughout the period from July to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
