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Dec-2024
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Overview
Market Insights Snapshot
Magic Number has consistently maintained its top position in the beverage category in Oregon from September to December 2024. This stability indicates a strong market presence and consumer preference in the state. Despite a slight dip in sales in October, the brand saw a notable increase in December, suggesting successful marketing strategies or seasonal demand contributing to this growth. Maintaining the number one rank across four consecutive months is a significant achievement, reflecting the brand's strong foothold in the Oregon cannabis beverage market.
However, Magic Number's performance in other states or provinces is not detailed, which could imply that the brand either does not operate outside Oregon or does not make it into the top 30 brands in other regions. This absence in other markets could be seen as a limitation or an opportunity for expansion, depending on the brand's strategic objectives. The focus and success in Oregon might suggest a targeted market strategy, but the lack of presence in other regions highlights potential areas for growth and diversification.
Competitive Landscape
In the competitive landscape of the Oregon cannabis beverage market, Magic Number has consistently maintained its top position from September to December 2024, demonstrating a robust performance against its competitors. Despite a slight dip in sales in October, Magic Number's sales surged significantly in December, solidifying its lead. The brand's closest competitor, Keef Cola, has consistently held the second rank, yet its sales figures remain notably lower than Magic Number's, even as they experienced a sales increase in December. Meanwhile, Mule Extracts has maintained a steady third position, with sales figures significantly trailing behind the top two brands. This consistent ranking and sales performance highlight Magic Number's strong market presence and customer preference in Oregon's cannabis beverage category.
Notable Products
In December 2024, Sasparilla Soda (100mg THC, 12oz) topped the sales chart for Magic Number, maintaining its number one rank from November with a notable sales figure of 3,284 units. Artisan Series - Old Fashioned Lemonade (100mg THC, 237ml, 8oz) secured the second position, showing an improvement from its third-place ranking in November. Blue Raspberry Soda (100mg THC, 355ml) climbed to third place, continuing its upward trend from fifth place in October. Artisan Series- Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) held steady in fourth place, after a drop from second in October. Classic Cola Soda (100mg THC, 355ml) remained in fifth place, consistent with its November position but down from second in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
