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Nov-2024
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Overview
Market Insights Snapshot
Magnitude has exhibited varied performance across different states and categories, with some notable trends. In the New York market, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking in the top 10, albeit with a slight dip from 5th to 6th position between August and October 2024. This stability in a competitive market is significant, though it is worth noting the gradual decline in sales over the months. Meanwhile, in Maryland, Magnitude has shown resilience, improving its rank from 23rd to 20th in November 2024, indicating a positive trend despite a dip in October.
On the other hand, Magnitude's performance in Colorado has been less encouraging, as the brand failed to break into the top 30 rankings in the Vapor Pens category by November 2024. This suggests a challenging competitive landscape or potential issues in market penetration. In Illinois, the brand has seen a steady decline in rankings, moving from 43rd in August to 47th in November, which could be a cause for concern if the trend continues. These insights highlight the varied dynamics of Magnitude's performance across different states, with some markets showing promise while others present challenges.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Magnitude has experienced a slight decline in its market position, moving from 5th place in August and September 2024 to 6th place in October and November 2024. This change in rank is particularly notable when compared to Mfused, which has shown a consistent upward trend, climbing from 11th place in August to 5th place by October and maintaining that position in November. Despite this shift, Magnitude's sales figures remain robust, although they have experienced a gradual decline over the months. Meanwhile, Mfny (Marijuana Farms New York) has consistently held the 4th position, indicating a stable market presence. Fernway and Holiday have also shown varying degrees of fluctuation, with Fernway maintaining a close competition with Magnitude, ranking just below it. These dynamics suggest that while Magnitude remains a strong player, the competitive pressure is increasing, necessitating strategic adjustments to maintain or improve its market position.
Notable Products
In November 2024, the top-performing product from Magnitude was Cherry Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from October with sales of 6209 units. London Pound Cake Distillate Cartridge (1g) rose to second place from fourth in October, showing a significant increase in sales. Mimosa Distillate Cartridge (1g) held steady at the third position, continuing its consistent performance since its debut in October. Dutch Treat Haze Distillate Cartridge (1g) experienced a drop to fourth place from its previous second-place rank in October. Notably, Blueberry Distillate Cartridge (1g) entered the rankings for the first time at fifth place, indicating a promising new addition to the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
