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Dec-2024
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows a mixed trajectory across different states. In Illinois, the brand's ranking has consistently remained outside the top 30, with a downward trend from 43rd place in September and October to 52nd place by December. This decline is accompanied by a decrease in sales, suggesting a potential challenge in maintaining market share in this region. Conversely, in Maryland, Magnitude has maintained a more stable position, fluctuating slightly but remaining within the top 30, ending the year in 20th place. This stability, along with relatively steady sales figures, indicates a more robust performance in Maryland compared to Illinois.
The situation appears more favorable for Magnitude in New York, where the brand has consistently ranked within the top 10 for Vapor Pens. Although it slipped from 5th place in September to 7th place by December, the sales figures reveal a strong performance overall, with a notable peak in November. This suggests that despite minor fluctuations in ranking, Magnitude is solidifying its presence in the New York market. The contrast in performance across these states highlights the variability in market dynamics and consumer preferences, offering insights into where Magnitude might focus its strategic efforts in the future.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Magnitude has experienced a notable shift in its market position from September to December 2024. Initially ranked 5th in September, Magnitude saw a decline in its ranking to 7th by December. This downward trend in rank is primarily influenced by the performance of competitors such as Mfused, which consistently maintained a strong position, improving from 7th to 5th place. Additionally, Holiday showed a significant upward trajectory, climbing from 10th to 6th place, surpassing Magnitude in December. Despite these challenges, Magnitude's sales figures indicate a robust performance in October and November, although there was a dip in December, suggesting a need for strategic adjustments to regain its competitive edge. Meanwhile, brands like Fernway and New York Honey (NY Honey) remained relatively stable, with Fernway closely trailing Magnitude, highlighting the competitive pressure within this category.
Notable Products
In December 2024, the top-performing product for Magnitude was the Platinum Jack Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 6413 units. Following closely, the London Pound Cake Distillate Cartridge (1g) climbed to the second position, showing a consistent rise from fourth place in November. The Dutch Treat Haze Distillate Cartridge (1g) held the third position, dropping slightly from its top rank in October. The White Widow Distillate Cartridge (1g), which was the leader in November, fell to fourth place. Notably, the Blueberry Distillate Cartridge (1g) entered the top five, maintaining its fifth position since its debut in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
