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Sep-2024
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category presents a varied picture across different states. In New York, the brand maintained a consistent presence, ranking fifth from June to September 2024, indicating strong market penetration and consumer preference. Meanwhile, in Maryland, the brand showed some fluctuation, peaking at 18th in July and September, suggesting a competitive but promising position. However, in Colorado, Magnitude did not make it into the top 30 rankings during the same period, highlighting challenges in gaining traction within that market.
In Illinois, Magnitude's ranking saw a slight decline from 34th in June to 39th in both August and September, which could indicate increasing competition or shifting consumer preferences. Conversely, in Ohio, the brand improved its position to 30th in July from 39th in June before dropping out of the top 30 by August, suggesting a brief but notable surge in market presence. These movements highlight the dynamic nature of the cannabis market and the varying levels of brand acceptance across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Magnitude consistently holds the 5th rank from June to September 2024, demonstrating a stable position amidst fluctuating market dynamics. Notably, Fernway has shown significant upward mobility, climbing from 12th in June to 6th in July and maintaining that position through September, potentially posing a future threat to Magnitude's rank. Meanwhile, Mfny (Marijuana Farms New York) and Jaunty consistently outperform Magnitude, holding the 4th and 3rd positions respectively, with sales figures that are notably higher. Despite these challenges, Magnitude's sales have shown a robust increase, particularly from July to August, indicating strong consumer demand and effective market strategies. As the competition intensifies, Magnitude's ability to maintain its rank amidst rising competitors like Fernway will be crucial for sustaining its market share in the New York vapor pen category.
Notable Products
In September 2024, Master Kush Distillate Cartridge (1g) took the top spot in sales for Magnitude, climbing from its consistent second-place position in the preceding months. It achieved impressive sales of 8,388 units, marking its highest performance this year. Cherry Kush Distillate Cartridge (1g) slipped to second place after leading in August, indicating a slight decrease in its sales momentum. Sour Diesel BDT Distillate Cartridge (1g) maintained a strong presence, securing third place, although it had previously topped the charts in July. Dutch Treat Haze Distillate Cartridge (1g) remained steady at fourth place, while Gelato Live Terp Cartridge (1g) entered the rankings in September at fifth place, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
