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Jan-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows a varied trajectory across different states. In Illinois, the brand has experienced a decline in rankings, moving from 44th place in October 2024 to 60th by January 2025, indicating a steady drop out of the top 30, which can be seen as a negative trend for the brand in this market. On the other hand, Maryland presents a more stable and positive outlook with Magnitude maintaining a consistent ranking of 22nd from October to December 2024, before improving to 19th in January 2025. This highlights a strong foothold in Maryland's market, which is further supported by an increase in sales during this period.
In New York, Magnitude has shown resilience and a competitive edge within the Vapor Pens category, maintaining a top 10 position throughout the months analyzed. Despite a slight dip to 8th place in December 2024, the brand quickly rebounded to 6th in January 2025, demonstrating strong market presence and consumer preference in New York. This performance is notable, especially when compared to the challenges faced in Illinois, and suggests that Magnitude's strategic efforts in New York are yielding positive results. Such geographic discrepancies in performance could be indicative of varying market dynamics and consumer preferences, offering potential areas for Magnitude to explore further.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Magnitude has experienced fluctuations in its ranking and sales over the past few months. Despite maintaining a stable 6th position in October and November 2024, Magnitude dropped to 8th place in December 2024 before recovering to its original 6th rank in January 2025. This fluctuation is notable when compared to competitors like Mfused and Mfny (Marijuana Farms New York), which consistently held higher ranks, indicating stronger market positions. Meanwhile, Fernway maintained a steady 7th place until January 2025, when it slipped to 8th, suggesting a close competition with Magnitude. Holiday showed a positive trend, climbing from 11th in October to 7th by January, indicating a potential threat to Magnitude's market share. These dynamics highlight the competitive pressures Magnitude faces and underscore the importance of strategic marketing and product differentiation to maintain and improve its position in the New York vapor pen market.
Notable Products
In January 2025, the top-performing product for Magnitude was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top position from October 2024 with notable sales of 7,370 units. The Platinum Jack Distillate Cartridge (1g) secured the second place, showing a significant rise from its debut in November 2024. London Pound Cake Distillate Cartridge (1g) maintained a steady presence in the top three, ranking third. The Ghost Memory Distillate Cartridge (1g) entered the rankings at fourth position, indicating strong market interest. Mimosa Distillate Cartridge (1g) rounded out the top five, having previously peaked at third in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
