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Sep-2024
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Overview
Market Insights Snapshot
Major has demonstrated a consistent performance across several states, particularly excelling in the Beverage category. In Ohio, Major has maintained the top rank for four consecutive months, indicating a strong foothold and possibly a loyal customer base. Meanwhile, in Washington, the brand has consistently held the second position, showcasing its competitive presence in a market that likely has strong contenders. The brand's steady rank in Colorado at sixth place suggests moderate performance, while in Missouri, a slight dip from third to fourth place over the months indicates some competitive pressure.
Analyzing the sales trends, Major's sales figures in Ohio have seen a dramatic rise, peaking in August before a slight decline in September, which might suggest seasonal demand or market saturation. In Washington, sales have remained robust, indicating stable demand. Despite not breaking into the top three ranks in Colorado, Major's sales have shown an upward trend, which could hint at growing popularity. However, the brand's inability to maintain its third-place rank in Missouri could be a point of concern, potentially driven by increased competition or shifting consumer preferences. These trends highlight Major's varying levels of success across different markets, reflecting both opportunities and challenges.
Competitive Landscape
In the Washington beverage category, Major consistently holds the second rank from June to September 2024, indicating a stable position in the market. Despite this stability, Major faces stiff competition from Ray's Lemonade, which maintains the top rank throughout the same period. Ray's Lemonade's sales figures are significantly higher, suggesting a strong consumer preference or market strategy that Major could analyze for potential growth opportunities. Meanwhile, Journeyman and Green Revolution consistently rank third and fourth, respectively, with sales figures trailing behind Major. This competitive landscape highlights Major's solid market presence but also underscores the need for strategic initiatives to close the gap with Ray's Lemonade and maintain its lead over Journeyman and Green Revolution.
Notable Products
In September 2024, Major's top-performing product was the Fruit Punch Blast Shot in the Beverage category, which climbed to the number one rank with sales reaching 12,542 units. Previously holding the second position for three consecutive months, it overtook the Blackberry Lemonade Blast Shot, which slipped to the second rank despite consistently leading from June to August. The newly introduced Sacred Grape Fruit Drink debuted strongly at the third position, indicating a positive reception. The Blueberry Blast Shot maintained its fourth position throughout the months, showing stable performance. Meanwhile, the Sunset Pink Lemonade Fruit Drink remained steady at fifth, demonstrating consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
