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Jan-2025
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Overview
Market Insights Snapshot
Major has exhibited a consistent performance in the Beverage category across several states, maintaining strong positions particularly in Colorado, Missouri, and Washington. In Missouri, the brand has secured the second position, indicating a robust presence in the market. The Beverage category in Washington also reflects Major's stronghold, consistently ranking at number two over several months. However, in Colorado, the brand has remained steady at rank seven, suggesting room for growth in this state. Despite the lower ranking in Colorado, the brand's consistent presence in the top ten highlights its stable market performance.
In Ohio, Major's performance has been more volatile, with rankings fluctuating between first and fifth place over the months. This fluctuation might indicate a competitive market landscape or varying consumer preferences in the state. Interestingly, Major's sales in Ohio saw a significant drop in January 2025 compared to previous months, which could be a point of concern or an opportunity for strategic adjustments. The absence of Major from the top 30 brands in certain states and categories could either suggest untapped potential or areas where the brand's presence is currently limited. Overall, Major's performance across these states highlights both its strengths and areas for potential growth in the Beverage category.
Competitive Landscape
In the Washington beverage category, Major consistently holds the second rank from October 2024 through January 2025, demonstrating a strong and stable market presence. Despite a slight decline in sales from October to January, Major maintains its position, indicating a loyal customer base and effective brand strategy. The leading competitor, Ray's Lemonade, consistently ranks first with significantly higher sales, suggesting a dominant market share. Meanwhile, Journeyman and Green Revolution remain stable at third and fourth ranks, respectively, with sales figures that are notably lower than Major's. This competitive landscape highlights Major's strong positioning as a leading brand, though it faces challenges in closing the sales gap with Ray's Lemonade.
Notable Products
In January 2025, Major's top-performing product was The Original- Fruit Punch Blast Shot (100mg THC, 2oz) in the Beverage category, which climbed to the number one rank with sales of 12,175 units. This product consistently held the second rank in the previous three months before taking the top spot. The Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz), which had been the leader from October to December 2024, slipped to the second position. The Blueberry Blast Shot (100mg THC, 2oz) maintained its steady third-place ranking throughout the months. Notably, the Apple Peach Blast Shot (100mg THC, 2oz) improved its position, moving up to fourth place from fifth in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
