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Nov-2024
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Overview
Market Insights Snapshot
In the realm of cannabis beverages, Major has shown a mixed performance across different states. In Colorado, the brand consistently maintained its position as the 7th ranked beverage brand from September to November 2024, despite a noticeable decline in sales over these months. This steady rank amidst decreasing sales suggests that other brands may also be experiencing similar challenges, or that there's a general market contraction. Meanwhile, in Missouri, Major has demonstrated a strong presence by climbing to the 3rd position in October and November 2024, after maintaining the 4th position in the preceding months. This upward movement in Missouri, accompanied by increasing sales, highlights a positive trajectory and possibly a growing consumer base in the state.
Interestingly, Major's performance in Ohio presents a significant shift. The brand held the top position in the beverage category from August to October 2024, but dropped to 5th place in November 2024. This decline in ranking, coupled with a sharp drop in sales, could indicate increased competition or changing consumer preferences. In contrast, Washington showcases a stable scenario where Major has consistently held the 2nd rank across all four months, with sales showing a gradual increase, especially in November 2024. This stability suggests a strong foothold in the Washington market, potentially offering insights into successful strategies that could be leveraged in other regions.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Major consistently holds the second rank from August to November 2024. Despite this stable position, Major faces stiff competition from Ray's Lemonade, which dominates the top spot with significant sales figures that consistently surpass those of Major. Meanwhile, Journeyman and Green Revolution maintain their positions at third and fourth, respectively, with sales figures that are lower than Major's but show a steady upward trend, particularly for Journeyman. This competitive pressure highlights the need for Major to innovate and differentiate its offerings to maintain its rank and potentially close the gap with Ray's Lemonade. The consistent ranking of Major suggests a strong brand presence, but the evolving sales dynamics indicate a competitive market that requires strategic marketing and product development to sustain and enhance its market position.
Notable Products
In November 2024, Major's top-performing product was the Fruit Punch Blast Shot with 100mg THC, 2oz, ranking first in the category of Beverage, achieving a sales figure of 13,643. The Blackberry Lemonade Blast Shot, also with 100mg THC, 2oz, followed closely in second place, maintaining a consistent top-two presence for the past four months. The Blueberry Blast Shot, maintaining its third position since August, showed steady sales performance. Sunset Pink Lemonade Fruit Drink held the fourth rank, experiencing a slight decline in sales compared to October. Notably, the Apple Peach Blast Shot entered the rankings in November, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
