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Oct-2024
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Overview
Market Insights Snapshot
Major has demonstrated a consistent presence in the Beverage category across several states, with notable performance in Ohio and Washington. In Ohio, Major has maintained the top rank from August through October 2024, indicating a strong hold in the market despite a dip in sales in September. Meanwhile, in Washington, Major has consistently held the second position, showing robust and steady sales growth, especially noticeable in October with a significant increase. This trend suggests a solid consumer base and effective market strategies in these states.
In Missouri, Major has shown resilience by reclaiming the third rank in October after a slight drop to fourth in September. This rebound could be indicative of strategic adjustments or seasonal demand fluctuations. Conversely, in Colorado, Major has maintained a steady sixth position throughout the months from July to October, which suggests a stable but less dominant presence compared to other states. The absence of Major from the top 30 in any other state or category highlights areas where the brand could potentially expand or improve its competitive edge.
Competitive Landscape
In the Washington beverage category, Major consistently holds the second rank from July to October 2024, demonstrating a stable position in the market. Despite its strong performance, Major faces stiff competition from Ray's Lemonade, which maintains the top rank throughout the same period. While Major's sales show an upward trend, peaking in October 2024, they remain significantly lower than Ray's Lemonade, indicating a gap that Major needs to address to challenge for the top spot. Meanwhile, Journeyman and Green Revolution consistently rank third and fourth, respectively, with sales figures trailing behind Major. This competitive landscape suggests that while Major is a strong contender, strategic efforts are necessary to close the sales gap with the leading brand and solidify its position against other competitors.
Notable Products
For October 2024, Major's top-performing product was the Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz), which reclaimed the number one spot with sales of 13,166 units, after a brief dip to second place in September. The Blueberry Blast Shot (100mg THC, 2oz) rose to the second position, maintaining a consistent upward trajectory from its third-place rank in previous months. The Fruit Punch Blast Shot (100mg THC, 2oz) fell to third place after leading in September. The Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) held steady at fourth place, showing a steady sales increase over the months. Newly ranked, the Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz) entered the top five, indicating a strong debut in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
