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Dec-2024
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Overview
Market Insights Snapshot
In the beverage category, Major has shown varying performance across different states. In Colorado, the brand consistently held the 7th position from September to December 2024, although there was a noticeable decline in sales figures over these months. This steady ranking amidst dropping sales might indicate a competitive market environment or a shift in consumer preferences. On the other hand, Major experienced a significant climb in Missouri, moving from 4th place in September to an impressive 2nd place by December. This upward trend in Missouri is coupled with a substantial increase in sales, suggesting the brand's growing popularity or successful marketing strategies within the state.
Meanwhile, in Ohio, Major started strong by maintaining the top rank in September and October, but slipped to 5th in November before recovering to 3rd place in December. This fluctuation might reflect seasonal demand changes or increased competition. Conversely, Major's performance in Washington remained stable, consistently holding the 2nd position throughout the last four months of 2024. Despite maintaining its rank, the brand saw a steady increase in sales, indicating a robust consumer base and possibly expanding market share. These insights reveal the brand's varied market dynamics and highlight the importance of regional strategies in maintaining and improving brand performance.
Competitive Landscape
In the Washington beverage category, Major has consistently maintained its position as the second-ranked brand from September to December 2024. Despite not surpassing the leading brand, Ray's Lemonade, Major has shown a steady increase in sales, indicating a strong market presence and growing consumer preference. The top position is firmly held by Ray's Lemonade, which boasts significantly higher sales figures, while Major's closest competitor, Journeyman, remains in third place, trailing behind Major in both rank and sales. Green Revolution consistently holds the fourth position, further emphasizing Major's stronghold in the second spot. This consistent ranking and sales growth suggest that Major is effectively capturing market share, but there remains a substantial gap to close with Ray's Lemonade to reach the top position.
Notable Products
In December 2024, Major's top-performing product was The Original- Fruit Punch Blast Shot (100mg THC, 2oz), maintaining its number one rank from November with impressive sales of 15,916. Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz) held steady at the second position, consistently following its previous month's rank. The Blueberry Blast Shot (100mg THC, 2oz) continued to secure the third spot, demonstrating stable performance over the past few months. Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) remained fourth, showing a slight recovery from its dip in sales in November. Apple Peach Blast Shot (100mg THC, 2oz) entered the top five in December, marking a new presence in the rankings for the last month of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
