.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Manzanita Naturals has shown a consistent presence in the California market, particularly in the Beverage category. Over the months from August to November 2024, the brand maintained a strong foothold, ranking consistently at 4th place from September onwards. This stability in ranking suggests a solid consumer base and effective market strategies within the state. Notably, there was a significant sales increase in November, with sales figures jumping from $315,744 in October to $350,812, indicating a positive trend and potential seasonal influences or successful promotional activities.
While Manzanita Naturals has performed well in California, the data does not show their presence in the top 30 brands across other states or categories, which could be a potential area for growth or concern. The absence of rankings in other states might suggest limited geographical reach or competitive challenges in expanding their market presence. This could be an opportunity for the brand to explore strategic initiatives to diversify and strengthen its footprint beyond California. Overall, while their performance in the Beverage category within California is commendable, there is room for expansion and improvement in other regions and categories.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Manzanita Naturals has maintained a stable position, consistently ranking fourth from September to November 2024. This steadiness in rank suggests a solid foothold in the market, though it trails behind CANN Social Tonics and Uncle Arnie's, which have held the third and second positions, respectively, during the same period. Notably, Uncle Arnie's continues to dominate with significantly higher sales, indicating a strong consumer preference or broader distribution. Meanwhile, Pabst Labs has seen a slight decline, dropping to fifth place, which could present an opportunity for Manzanita Naturals to capitalize on any market shifts. The consistent sales growth for Manzanita Naturals from October to November, despite competitive pressures, highlights its potential for further market penetration and consumer loyalty.
Notable Products
In November 2024, Kwik Zzz's - Indica Kushberry Shot (100mg) maintained its position as the top-performing product for Manzanita Naturals, achieving the highest sales figure of 9666. Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) held steady at the second spot, showing a consistent rank from the previous month. Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) remained in third place, reflecting stability in its sales performance. The Fizz - Orange Cola (10mg) continued to be the fourth best-seller, demonstrating a steady increase in sales figures over the months. The Fizz- Classic Cola (100mg) also retained its fifth position, indicating consistent demand in the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
