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Dec-2024
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Overview
Market Insights Snapshot
Manzanita Naturals has demonstrated a consistent performance in the Beverage category within the state of California. Over the last four months of 2024, the brand maintained a strong presence, consistently ranking within the top 5. Starting in September with a rank of 4th, they experienced a slight dip to 5th in October but quickly regained their 4th position by November and maintained it through December. This indicates a stable market presence and a potential increase in consumer preference, as evidenced by the rise in sales from October to November. Their ability to consistently stay within the top 5 highlights their competitive edge in the Californian beverage market.
Interestingly, while Manzanita Naturals has shown resilience and consistency in California, their absence in the top 30 rankings in other states or provinces suggests a more localized popularity. This could be due to various factors such as distribution limitations or regional consumer preferences. The lack of ranking in other areas might be seen as a potential growth opportunity for the brand, should they choose to expand their reach beyond California. Conversely, it also highlights the fierce competition they might face in other markets where they are not currently making a significant impact.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Manzanita Naturals consistently ranks as a strong contender, maintaining a steady position at fourth place in September, November, and December 2024, with a slight dip to fifth place in October. This stability in ranking highlights its resilience amidst fierce competition. Notably, Uncle Arnie's and CANN Social Tonics consistently outperform Manzanita Naturals, holding the second and third positions respectively throughout the period. Despite this, Manzanita Naturals shows a positive sales trajectory, particularly in November where sales peaked, suggesting effective marketing strategies or product offerings that resonate well with consumers. Meanwhile, Pabst Labs poses a close competitive threat, occasionally surpassing Manzanita Naturals in rank, indicating a need for strategic initiatives to maintain or improve its market position. Overall, Manzanita Naturals' consistent performance amidst these dynamics underscores its competitive strength and potential for growth in the California cannabis beverage sector.
Notable Products
In December 2024, the top-performing product for Manzanita Naturals was Kwik Zzz's - Indica Kushberry Shot (100mg), maintaining its consistent number one ranking from previous months with sales reaching 9505. Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) held steady at the second position, although its sales showed a slight decline compared to November. Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) also retained its third-place ranking, with a small increase in sales from the previous month. The Fizz - Orange Cola (10mg) continued to rank fourth, showing a steady upward trend in sales over the past months. Notably, The Fizz - Ginger Root (100mg THC, 12oz) entered the rankings in December at fifth place, indicating a new addition to the top performers for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
