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Aug-2024
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Overview
Market Insights Snapshot
marQaha has shown a notable performance in the Tincture & Sublingual category in Colorado. After not ranking in the top 30 brands in May and June 2024, marQaha made a significant leap to secure the 8th position in both July and August 2024. This upward movement suggests a growing acceptance and popularity of their products in the Colorado market. Such a rapid ascent in rankings highlights a strong market response, which could be attributed to either effective marketing strategies or product improvements. The brand's sales figures also reflect this positive trend, with a noticeable increase from $14,254 in July to $12,156 in August, indicating a sustained consumer interest.
Interestingly, marQaha's absence from the top 30 rankings in May and June could be seen as a challenge or a period of strategic adjustment. However, their subsequent rise to the 8th position in the following months demonstrates resilience and the potential for continued growth. This performance in Colorado could serve as a benchmark for marQaha as they explore opportunities in other states. Observing how marQaha navigates different markets and categories in the future will be crucial for understanding their overall market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, marQaha has shown a consistent presence, ranking 8th in both July and August 2024. However, marQaha faces stiff competition from brands like Stratos and Escape Artists. Stratos, which has maintained a higher rank, fluctuating between 6th and 7th place, has seen a significant increase in sales, particularly from June to July 2024. Meanwhile, Escape Artists has consistently held a top 5 position, indicating strong market performance and consumer preference. In contrast, SUM Microdose has remained close to marQaha, ranking 9th in both July and August 2024. These dynamics suggest that while marQaha is holding steady, there is a need for strategic initiatives to boost its rank and sales, especially given the upward trends of its competitors.
Notable Products
In August 2024, the top-performing product for marQaha was Indica Agave Tincture (100mg THC, 60ml), which climbed to the number one spot with sales of $200. The CBD/THC 30:1 Beef n' Bacon Tincture (30mg CBD, 10mg THC, 60ml) dropped to second place after leading in June and July. Agave Blend tinQture (100mg) maintained its third position from July. The FlasQ! - Indica Sweet Peach Tea (100mg) held steady at fourth place for two consecutive months. Lastly, the CBD/THC 1:1 Entourage Agave Tincture (100mg CBD, 100mg THC) slipped to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
