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Aug-2024
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Overview
Market Insights Snapshot
Mary Jones has shown notable performance across various states and categories. In California, the brand experienced a significant rise in its Beverage category ranking, moving from 26th place in May 2024 to 10th place by August 2024. This upward trajectory is indicative of growing consumer acceptance and popularity within the state. The brand's sales in California also reflect this positive trend, with a substantial increase from $19,216 in May to $79,620 in August. However, it's important to note that the brand's initial ranking outside the top 20 could be seen as a challenging start in such a competitive market.
In contrast, Mary Jones has maintained a strong and consistent presence in other regions. For instance, in Ontario, the brand consistently held a position within the top 10, ranking 6th or 7th throughout the period from May to August 2024. Similarly, in Saskatchewan, Mary Jones consistently ranked 2nd in the Beverage category, demonstrating strong market penetration and consumer loyalty. Meanwhile, in Washington, the brand maintained a steady 5th place ranking, indicating solid performance and stability in the market. These trends highlight Mary Jones' varied performance across regions, with some areas showing significant growth and others demonstrating consistent market strength.
Competitive Landscape
In the Washington beverage category, Mary Jones has maintained a consistent rank of 5th place from May to August 2024. This stability is notable considering the competitive landscape. Journeyman consistently held the 3rd rank, showing a strong upward trend in sales, peaking at $597,825 in August. This indicates a robust market presence that Mary Jones needs to watch closely. Meanwhile, Green Revolution held the 4th rank steadily, with sales also showing an upward trend, reaching $530,671 in August. Although Mary Jones has seen a positive sales trajectory, increasing from $317,032 in May to $429,770 in August, it remains behind these competitors. Additionally, Agro Couture and Constellation Cannabis have maintained their 6th and 7th ranks respectively, with Agro Couture showing a notable increase in sales. The data suggests that while Mary Jones is performing well, there is significant competition from brands with stronger sales growth, indicating a need for strategic marketing efforts to improve its rank and market share.
Notable Products
For August 2024, the top-performing product from Mary Jones is Orange & Cream Soda (10mg THC, 12oz), which climbed to the first position with a notable sales figure of 12,041 units. Berry Lemonade Soda (10mg THC, 12oz, 355ml) has consistently ranked first in previous months but moved to the second spot in August. Root Beer Soda (10mg THC, 12oz) maintained its third position throughout the months, showing steady sales growth. Berry Lemonade Soda (100mg THC, 16oz) improved its rank to fourth place from the fifth position in June and July. Root Beer Soda (100mg THC, 16oz) dropped to the fifth position in August after being fourth in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
