Oct-2024
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Overview
Market Insights Snapshot
Mary Jones has demonstrated a consistent presence in the beverage category across several key markets, with some notable shifts in rankings. In British Columbia, the brand maintained a solid position at rank 6 throughout most of the analyzed months, indicating a stable performance despite a gradual decline in sales. Meanwhile, in California, Mary Jones experienced a positive upward movement, improving from rank 15 in July to rank 11 by October. This suggests a growing consumer interest in their offerings within this competitive market. In contrast, the brand's performance in Ontario remained unchanged at rank 8, reflecting steady demand, while in Saskatchewan, Mary Jones consistently held a strong position at rank 2, highlighting its dominance in this region.
In Washington, Mary Jones maintained its rank at 5 throughout the period, with a notable increase in sales in October, suggesting a potential seasonal boost or successful marketing efforts. The brand's ability to sustain its position in the top 5 in this state indicates a robust market presence. However, it is important to note that Mary Jones did not appear in the top 30 rankings for any other states or provinces during these months, which could imply either limited distribution or stronger competition in those areas. This absence in other markets may highlight potential opportunities for expansion or areas where strategic adjustments could be beneficial for the brand's growth.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Mary Jones consistently held the 5th rank from July to October 2024, indicating a stable position amidst strong competition. Notably, Journeyman and Green Revolution maintained their positions at 3rd and 4th, respectively, with Journeyman achieving a significant sales increase by October, potentially challenging Mary Jones's market share. Meanwhile, Agro Couture and Constellation Cannabis remained steady at 6th and 7th, respectively, with sales figures that were consistently lower than Mary Jones, suggesting that while Mary Jones is not currently threatened by these brands, the gap is not insurmountable. This stability in rank for Mary Jones, despite fluctuations in sales, highlights the brand's resilience and potential for growth in a competitive market.
Notable Products
In October 2024, Berry Lemonade Soda maintained its position as the top-performing product for Mary Jones, with sales reaching 13,960 units. Orange & Cream Soda continued to hold the second rank, showing consistent popularity since August 2024. Root Beer Soda climbed to the third position, overtaking MF Grape Soda, which fell to fourth place. Green Apple Soda remained steady at fifth place, demonstrating slight growth in sales compared to previous months. Overall, the rankings have shown minor shifts, with Berry Lemonade Soda consistently leading the pack throughout the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.