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Dec-2025
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Overview
Market Insights Snapshot
Mary Jones has shown a consistent performance in the Michigan beverage category, maintaining the top rank throughout the last quarter of 2025. This stability is noteworthy, especially when compared to their performance in Ontario, where they slipped from 8th to 9th place by December. In Oregon, Mary Jones held steady at 4th place, indicating a strong foothold in this region, similar to their performance in Alberta where they consistently ranked 4th in the beverage category. However, in Missouri, there was a noticeable decline from 2nd to 6th place, suggesting a potential challenge in maintaining market share.
In the vapor pens category, Mary Jones did not make it into the top 30 in several states, indicating a weaker presence in this segment. In Alberta, they were ranked 58th by December, showing a slight improvement from November but still far from a competitive position. This contrasts sharply with their beverage performance in Saskatchewan, where they consistently held the 2nd rank, showcasing their strength in the beverage market. The brand's performance in British Columbia also reflects a stable but less dominant position, fluctuating between 6th and 7th place in the beverage category. These trends suggest that while Mary Jones is a strong contender in the beverage sector across several regions, there is considerable room for growth in other product categories.
Competitive Landscape
In the Michigan beverage category, Mary Jones has consistently maintained its top position from September to December 2025, demonstrating strong brand loyalty and market penetration. Despite a slight fluctuation in sales, Mary Jones remains unchallenged at rank 1, indicating a robust consumer base and effective marketing strategies. Its closest competitor, Keef Cola, has held steady at rank 2 throughout the same period, with sales figures notably lower than Mary Jones, suggesting a significant gap in market share. Meanwhile, Highly Casual has shown impressive growth, climbing from rank 6 in September to rank 3 by November, which could signal a potential threat if this upward trend continues. However, the current sales disparity suggests that Mary Jones retains a comfortable lead, although keeping an eye on emerging competitors like Highly Casual will be crucial for maintaining its dominant position.
Notable Products
In December 2025, Mary Jones' Zero Berry Lemonade Soda (10mg THC, 12oz, 355ml) emerged as the top-performing product, climbing from its previous ranks to secure the number one spot with sales reaching 25,020 units. The Berry Lemonade Soda (100mg THC, 12oz, 355ml) slipped to second place after leading in November, while the Green Apple Soda (100mg THC, 12oz, 355ml) maintained its position at third, consistent with its performance in October. MF Grape Soda (100mg THC, 12oz, 355ml) and Root Beer Soda (100mg THC, 16oz) held steady at fourth and fifth positions respectively throughout the past months. This steady ranking indicates a strong consumer preference for the Zero Berry Lemonade Soda, which may have contributed to its rise in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
