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Aug-2025
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Overview
Market Insights Snapshot
Mary Jones has demonstrated a varied performance across different states and categories, with notable movements in the beverage sector. In Michigan, the brand has shown impressive strength, consistently holding the 2nd position from May through July 2025 and climbing to the top spot in August 2025. This upward trajectory is indicative of a strong market presence and consumer preference in the state. Similarly, in Saskatchewan, Mary Jones maintained a steady 2nd place ranking throughout the same period, suggesting a robust foothold in the beverage category. In contrast, Ontario has seen Mary Jones sustain an 8th place ranking in beverages, which, while stable, indicates room for growth compared to their performance in other regions.
In the vapor pens category, Mary Jones has experienced mixed results. In Alberta, there was a notable improvement as the brand moved from 55th place in May to 27th in June, although it dropped to 37th by August. This fluctuation highlights the competitive nature of the vapor pen market in the province. Meanwhile, in Ontario, Mary Jones appeared in the rankings for the first time in July at 81st place, suggesting a nascent entry into this category. The absence of Mary Jones in the top 30 for vapor pens in other regions could be seen as a challenge that the brand might need to address to enhance its market penetration and overall brand footprint.
Competitive Landscape
In the Michigan beverage category, Mary Jones has demonstrated a notable upward trajectory in terms of rank and sales, culminating in a significant achievement by August 2025. Initially holding steady at the second position from May to July 2025, Mary Jones ascended to the top rank in August, overtaking Keef Cola, which had maintained the leading position from May through July before dropping to second place. This rise in rank for Mary Jones is underscored by a consistent increase in sales, contrasting with the declining sales trend observed for Keef Cola. Meanwhile, Pot Shot also showed a positive movement, climbing from seventh place in June to third in August, yet its sales figures remain significantly lower than those of Mary Jones. This competitive landscape shift highlights Mary Jones' growing dominance and appeal in the Michigan beverage market, suggesting a strong consumer preference and effective market strategy.
Notable Products
In August 2025, the top-performing product for Mary Jones was the Zero Berry Lemonade Soda with 10mg THC, maintaining its number one rank from July with sales reaching 23,871 units. The Green Apple Soda with 100mg THC climbed to the second position, showing a steady increase in sales from previous months, reaching 22,336 units. Berry Lemonade Soda with 100mg THC, which previously held the top spot in May, settled in the third position with sales of 21,025 units. Grape Soda with 100mg THC consistently held the fourth rank throughout the months, with August sales at 13,908 units. Root Beer Soda with 100mg THC, maintaining its fifth position, saw a gradual increase in sales, reaching 12,229 units in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
