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Jan-2025
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Overview
Market Insights Snapshot
Mary Jones has shown a varied performance across different states and provinces, with some notable trends in the beverage category. In British Columbia, the brand maintained a steady presence, holding the 5th position in both October and November 2024, before slightly dropping to 6th in December and January 2025. This consistent ranking suggests a stable market presence, albeit with a minor dip towards the year's end. On the other hand, in California, Mary Jones experienced a decline from the 12th position in the last quarter of 2024 to 14th in January 2025, indicating potential challenges in maintaining market share within this competitive landscape.
In Michigan, Mary Jones experienced fluctuations, peaking at 6th place in November 2024 before dropping to 10th by January 2025. This volatility might reflect shifting consumer preferences or increased competition. Meanwhile, in Missouri, Mary Jones made a significant entry in January 2025, ranking 4th, which is a positive indicator of growth potential in this market. Interestingly, in Ontario, the brand maintained a consistent 8th place ranking, showing a strong foothold in the province. However, in Saskatchewan, Mary Jones held a steady 2nd place throughout the observed months, highlighting its strong competitive position in that region. The performance in Washington remained stable at 5th place, suggesting a solid and consistent market presence.
Competitive Landscape
In the Washington beverage category, Mary Jones consistently held the 5th rank from October 2024 to January 2025, indicating a stable position in the market. However, despite maintaining its rank, Mary Jones experienced a downward trend in sales over this period, which could be a cause for concern. In contrast, Journeyman maintained a steady 3rd rank with a notable increase in sales, suggesting a stronger market presence and potentially drawing customers away from Mary Jones. Similarly, Green Revolution held the 4th rank consistently, with sales figures that, while fluctuating, remained higher than those of Mary Jones. Meanwhile, Hot Shotz, although ranked lower, showed an upward trend in both rank and sales, moving from 8th to 7th place, which could pose a future threat if Mary Jones's sales continue to decline. These dynamics suggest that while Mary Jones has a stable rank, its competitors are either maintaining or improving their market positions, which could impact Mary Jones's long-term competitiveness if sales do not rebound.
Notable Products
In January 2025, Mary Jones's top-performing product was the Berry Lemonade Soda (10mg THC, 12oz, 355ml), maintaining its number one rank from previous months with sales of 16,371 units. The Orange & Cream Soda (10mg THC, 12oz) held steady at the second position, consistent with its ranking since October 2024. MF Grape Soda (10mg THC, 12oz, 355ml) regained its third position after dropping to fourth in December 2024, demonstrating a slight sales increase to 9,388 units. Root Beer Soda (10mg THC, 12oz) remained in fourth place, showing stability in its performance. Green Apple Soda (10mg THC, 12oz, 355ml) consistently ranked fifth, although it experienced a slight sales decline in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
