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Dec-2024
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Overview
Market Insights Snapshot
Mary Jones has shown varied performance across different states and provinces in the beverage category. In British Columbia, the brand maintained a steady presence, oscillating slightly between the 5th and 6th rank from September to December 2024. This consistency suggests a solid foothold in the region, although a slight dip in sales was noted towards the end of the year. In contrast, Michigan saw more dynamic movement, with Mary Jones entering the top 30 in October and achieving a peak rank of 7th in November before dropping to 9th in December. The brand's initial absence from the top 30 in September and subsequent rise indicates a growing acceptance and popularity in Michigan, though the December decline hints at potential challenges in maintaining momentum.
Meanwhile, in Ontario and Saskatchewan, Mary Jones consistently held the 8th and 2nd positions, respectively, across the months, highlighting strong and stable market penetration in these provinces. Notably, Washington demonstrated impressive growth, with Mary Jones consistently ranked 5th while experiencing a steady increase in sales throughout the period. This upward trend in Washington suggests a robust expansion strategy and increasing consumer interest. However, in California, the brand remained at the 12th position, indicating a need for strategic initiatives to climb higher in this competitive market. The consistent ranking across several regions underscores Mary Jones' ability to maintain its presence, though opportunities for growth and improvement remain evident in certain areas.
Competitive Landscape
In the Washington beverage category, Mary Jones consistently maintained its position at rank 5 from September to December 2024, demonstrating a stable presence in the market. Despite this steadiness, Mary Jones faces stiff competition from brands like Journeyman and Green Revolution, which held higher ranks at 3 and 4, respectively, throughout the same period. Notably, Journeyman showed a significant upward trend in sales, potentially indicating a growing preference among consumers, which could pose a threat to Mary Jones if not addressed. Meanwhile, Agro Couture and Constellation Cannabis remained consistently behind Mary Jones, suggesting that while Mary Jones is not currently threatened by these brands, it must innovate to maintain its competitive edge and potentially climb higher in the rankings.
Notable Products
In December 2024, the top-performing product from Mary Jones was the Berry Lemonade Soda (10mg THC, 12oz, 355ml), maintaining its first-place ranking for four consecutive months with a sales figure of 17,536 units. The Orange & Cream Soda (10mg THC, 12oz) held steady in the second position, showing consistent popularity among consumers. The Root Beer Soda (10mg THC, 12oz) climbed to third place, improving from its fourth-place ranking in previous months. MF Grape Soda (10mg THC, 12oz, 355ml) experienced a slight decline, moving to fourth place in December. A new entry, the Berry Lemonade Soda (100mg THC, 16oz), debuted in the fifth position, indicating potential growth in demand for higher THC content beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
