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Nov-2025
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Overview
Market Insights Snapshot
Mary Jones has shown a strong presence in the Beverage category across multiple states and provinces, with noteworthy stability in rankings. In Michigan, the brand consistently held the top position from August to November 2025, indicating a strong market dominance in the state. Similarly, in Saskatchewan, Mary Jones maintained its second-place ranking throughout the same period, reflecting a solid foothold in the province. However, in Missouri, the brand experienced a slight decline, dropping from the second to the fifth position, which could suggest increasing competition or market challenges. Despite these shifts, Mary Jones's overall performance in the Beverage category remains robust, especially in Alberta where it consistently ranked fourth.
In contrast, the Vapor Pens category in Alberta tells a different story for Mary Jones. The brand did not make it into the top 30 rankings from August to November 2025, with its best position being 45th in August and dropping to 58th by November. This downward trend could indicate a need for strategic adjustments or enhanced marketing efforts to improve visibility and sales in this category. Overall, while Mary Jones enjoys strong brand recognition in the Beverage sector, its performance in the Vapor Pens category in Alberta highlights potential areas for growth and improvement. The contrasting performances across categories and regions underscore the complexities of maintaining brand strength in a diverse market landscape.
Competitive Landscape
In the Michigan cannabis beverage market, Mary Jones has consistently maintained its top rank from August to November 2025, showcasing its dominance over competitors. Despite a gradual decline in sales over these months, Mary Jones remains ahead of Keef Cola, which holds a steady second position. This indicates that while Mary Jones's sales are decreasing, its market leadership is not immediately threatened. Meanwhile, Highly Casual has shown a notable improvement in rank, climbing from sixth place in September to third in November, suggesting a potential emerging competitor. These dynamics highlight the importance for Mary Jones to innovate and potentially adjust strategies to sustain its leading position amidst evolving market trends.
Notable Products
In November 2025, the top-performing product from Mary Jones was the Berry Lemonade Soda (100mg THC, 12oz, 355ml) in the Beverage category, which ascended to the first rank with sales of 21,528 units. Following closely, the Zero Berry Lemonade Soda (10mg THC, 12oz, 355ml) maintained its strong position at rank two, showing consistent performance over the months. The Green Apple Soda (100mg THC, 12oz, 355ml), which previously held the top spot in October, dropped to third place, indicating a shift in consumer preference. MF Grape Soda (100mg THC, 12oz, 355ml) remained steady at fourth place, while Root Beer Soda (100mg THC, 16oz) continued to hold the fifth position. This month’s rankings highlight Berry Lemonade Soda's rise in popularity, overtaking its competitors in the Mary Jones lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
