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Sep-2025
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Overview
Market Insights Snapshot
Mary Jones has shown a robust performance in the Beverage category across several key markets. In Michigan, the brand has maintained its top position for August and September 2025, demonstrating a strong foothold in that market. Meanwhile, in Alberta, there's a noticeable upward trend, moving from the 7th rank in June to the 6th rank by September. This indicates an increasing acceptance and preference among consumers. However, the situation in Missouri is slightly different, where despite a strong start, the brand saw a slight dip from the 2nd to the 3rd position in September. The Beverage category in Ontario remains stable, consistently holding the 8th rank over the four months.
The Vapor Pens category presents a more challenging landscape for Mary Jones. In Alberta, the brand has struggled to break into the top 30, fluctuating between the 29th and 39th ranks. This suggests a need for strategic adjustments to better compete in this category. Notably, in Ontario, the brand did not appear in the top 30 in June, July, and September, which highlights a significant gap in market penetration for Vapor Pens. This underperformance contrasts with their Beverage category success and indicates an opportunity for growth if the brand can address the barriers preventing higher rankings.
Competitive Landscape
In the Michigan beverage category, Mary Jones has shown a remarkable performance, climbing to the top rank in August and maintaining its position through September 2025. This ascent is particularly notable given the consistent dominance of Keef Cola, which held the number one spot in June and July before dropping to second place. Mary Jones' rise to the top is underscored by its increasing sales figures, which contrast with the declining sales of Keef Cola. Meanwhile, tonic has maintained a steady presence, fluctuating between third and fourth place, but its sales have not matched the upward trajectory of Mary Jones. This shift in rankings highlights Mary Jones' growing influence and consumer preference in the Michigan market, suggesting a strong brand positioning and effective marketing strategies that have resonated with consumers.
Notable Products
In September 2025, Berry Lemonade Soda (100mg THC, 12oz, 355ml) emerged as the top-performing product for Mary Jones, climbing from its consistent second-place position in previous months. Zero Berry Lemonade Soda (10mg THC, 12oz, 355ml), previously the leader, slipped to second place with a notable sales figure of 19,273 units. Green Apple Soda (100mg THC, 12oz, 355ml) maintained its third-place ranking, showcasing stable performance over the months. Grape Soda (100mg THC, 12oz) and Root Beer Soda (100mg THC, 16oz) held steady in fourth and fifth places, respectively, indicating a consistent demand for these flavors. Overall, the rankings for September 2025 reflect a slight shift at the top, with Berry Lemonade Soda taking the lead, while other products showed minimal changes in their standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
