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Nov-2024
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Overview
Market Insights Snapshot
Mary Jones has shown varied performance across different states and provinces, with some notable movements in rankings. In British Columbia, the brand has experienced a steady climb, moving from 7th place in August to 5th by November, indicating a positive trajectory in the beverage category. Meanwhile, in California, the brand's ranking slightly declined from 9th to 12th over the same period, suggesting challenges in maintaining its position in a competitive market. In Michigan, Mary Jones made a strong entry into the top 10 by October, reaching the 9th spot and improving to 7th by November, showcasing significant growth potential.
In Ontario, Mary Jones maintained a consistent 8th position from August through November, reflecting a stable performance in the beverage category. The brand's performance in Saskatchewan is particularly strong, consistently holding the 2nd position, which highlights its strong market presence in this region. In Washington, Mary Jones has maintained a steady 5th place ranking, with sales showing a positive trend, especially notable in November. However, the absence of a top 30 ranking in some months for certain states indicates areas where the brand could improve its market penetration and visibility.
Competitive Landscape
In the Washington beverage category, Mary Jones consistently held the 5th rank from August to November 2024, indicating a stable position in a competitive market. Despite this stability, Mary Jones faces stiff competition from brands like Journeyman and Green Revolution, which maintained higher ranks at 3rd and 4th, respectively, throughout the same period. Notably, Journeyman showed a positive sales trend, with sales increasing each month, potentially widening the gap between them and Mary Jones. Meanwhile, Agro Couture, ranked 6th, demonstrated a strong sales surge in November, which could pose a future threat to Mary Jones' position if the trend continues. These dynamics suggest that while Mary Jones maintains a solid rank, there is a need for strategic initiatives to enhance sales growth and secure its competitive standing in the Washington beverage market.
Notable Products
In November 2024, the top-performing product for Mary Jones was the Berry Lemonade Soda (10mg THC, 12oz, 355ml), maintaining its first-place rank consistently since August with sales reaching 16,644 units. The Orange & Cream Soda (10mg THC, 12oz) held its position at second, showing a slight recovery from its third place in September. MF Grape Soda (10mg THC, 12oz, 355ml) remained steady in third place, despite a gradual decline in sales over the months. Root Beer Soda (10mg THC, 12oz) and Green Apple Soda (10mg THC, 12oz, 355ml) continued to hold fourth and fifth positions respectively, indicating stability in their market performance. Notably, all top five products are from the Beverage category, reflecting consistent consumer preference for Mary Jones' soda offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
