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Oct-2024
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Overview
Market Insights Snapshot
Maven Genetics has shown notable performance improvements in the California market, particularly in the Flower category. Over the months from July to October 2024, Maven Genetics has climbed from a rank of 34 to 24, indicating a strong upward trend in consumer preference and market penetration. This movement is supported by a significant increase in sales, with October's sales figures reaching over a million dollars. However, in the Pre-Roll category, while there has been a slight improvement from rank 66 to 57, the brand still remains outside the top 30, suggesting that there is room for growth and market strategy refinement in this segment.
In the Vapor Pens category, Maven Genetics has had a fluctuating presence in the California market rankings. While they did not make it into the top 30 in July and September, they reappeared in the rankings at position 83 in October. This re-entry could indicate a renewed consumer interest or successful marketing efforts during that period. Despite this, the absence from the top 30 in most months suggests that Maven Genetics faces challenges in establishing a strong foothold in the Vapor Pens category. This offers an opportunity for the brand to reassess its product offerings and marketing strategies to better compete in this space.
Competitive Landscape
In the competitive landscape of the California flower market, Maven Genetics has shown a notable upward trajectory in its rankings, moving from 34th in July 2024 to 24th by October 2024. This positive shift in rank suggests a strengthening market presence, despite a temporary dip in August. In comparison, Flight Farms also experienced a rise in rank, from 37th to 22nd, indicating a competitive push in sales as they surpassed Maven Genetics by October. Meanwhile, Wave Rider Nursery saw a decline from 20th to 26th, which may suggest a potential opportunity for Maven Genetics to capture more market share from this competitor. Similarly, Astronauts (CA) and West Coast Treez both experienced fluctuations, with Astronauts dropping from 23rd to 25th and West Coast Treez maintaining a relatively stable position around the 23rd rank. These dynamics highlight Maven Genetics' potential to further capitalize on its upward trend and improve its competitive standing in the California flower market.
Notable Products
In October 2024, the top-performing product for Maven Genetics was Umami Butter (3.5g) in the Flower category, securing the number one rank with sales of 2468 units. Prizm (3.5g), also in the Flower category, followed closely in second place. Orange Sapphire (3.5g) showed a remarkable improvement, climbing from the fourth position in September to third place in October with 2011 units sold. Silver Iris OG (3.5g) made its debut in the rankings at fourth place, while FKAFL Pre-Roll (1g) rounded out the top five. Notably, Orange Sapphire (3.5g) improved its ranking from August's second position to fourth in September before rising again in October, indicating fluctuating but strong performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
