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Nov-2024
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Overview
Market Insights Snapshot
Maven Genetics has shown notable progress within the California cannabis market, particularly in the Flower category. Over the span from August to November 2024, the brand improved its ranking from 40th to 27th, indicating a positive trajectory in this highly competitive segment. This improvement is reflected in their sales, which saw a steady increase, reaching over $955,000 in November. In contrast, their performance in the Pre-Roll category has been less consistent, with rankings fluctuating and never breaking into the top 50. Such variability suggests potential challenges or opportunities for growth in this segment, depending on the brand's strategic approach moving forward.
In the Vapor Pens category, Maven Genetics has made significant strides in California. Starting at 95th place in August, they climbed to 68th by November, reflecting a robust upward trend. This movement suggests that Maven Genetics is effectively capturing a larger share of the vapor pen market, which could be attributed to product innovation or increased consumer demand. Despite this progress, their absence from the top 30 in any category highlights the competitive nature of the market and the distance still to be covered to become a leading brand. These dynamics offer a glimpse into the brand's ongoing challenges and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the California flower category, Maven Genetics has shown a notable upward trajectory in recent months. From August to October 2024, Maven Genetics improved its rank from 40th to 24th, before slightly dropping to 27th in November. This upward movement is indicative of a positive trend in sales, with Maven Genetics experiencing a consistent increase from $682,086 in August to $955,224 in November. In comparison, 3C Farms / Craft Cannabis Cultivation also saw an upward trend, moving from 36th to 25th, with sales peaking at $987,377 in November. Meanwhile, A Golden State maintained a relatively stable position, fluctuating slightly but remaining around the 29th to 33rd rank, with sales reaching $905,084 in November. West Coast Treez experienced a decline in rank from 23rd in September to 28th in November, despite high sales of $1,086,890 in September. Lastly, Delighted showed a volatile ranking, dropping from 22nd in August to 39th in September, then recovering to 26th in November. These dynamics highlight Maven Genetics' competitive positioning and potential for continued growth in the California flower market.
Notable Products
In November 2024, Umami Butter (3.5g) emerged as the top-performing product for Maven Genetics, climbing from the second position in October to first place, with notable sales of 1532 units. Key Lime Jack (3.5g) secured the second spot, a slight drop from its previous top position in August, yet maintaining strong sales figures. The FKAFL Pre-Roll (1g) moved up the ranks to third place from fifth in October, indicating a growing preference for pre-rolls. Orange Sapphire (3.5g) experienced a slight decline, moving from third to fourth place, while Prizm (3.5g) dropped to fifth, having previously led the rankings in October. This shift highlights a dynamic market with fluctuating consumer preferences within the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
