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Oct-2024
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Overview
Market Insights Snapshot
Meigs County Grown has shown a dynamic performance in the Ohio market, particularly in the Flower category. The brand has maintained a strong presence, consistently ranking within the top 15 brands over the past few months. Notably, Meigs County Grown saw a dip in their ranking in September 2024, moving to 15th place, but made a robust comeback to 10th place by October 2024. This resilience highlights their ability to adapt and maintain consumer interest amidst fluctuating market conditions. The brand's sales figures in the Flower category also reflect a positive trajectory, with a notable peak in August 2024, suggesting successful marketing or product launch strategies during that period.
In contrast, Meigs County Grown's performance in the Vapor Pens category in Ohio has been less impressive, as they did not break into the top 30 rankings throughout the months analyzed. The brand's rankings fluctuated between 38th and 54th place, indicating a struggle to compete with other brands in this category. Despite this, there was a slight improvement in October 2024, moving up to 46th place, which might suggest initial signs of strategic adjustments or shifts in consumer preferences. The sales figures for Vapor Pens have seen a downward trend from August to September 2024, but a modest recovery in October could hint at potential growth opportunities if the brand continues to refine its approach in this category.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Meigs County Grown has shown resilience and adaptability, maintaining a stable position within the top 15 brands over the past few months, with a notable return to the top 10 in October 2024. This is a significant achievement considering the dynamic shifts among competitors. For instance, Triple Seven has made a remarkable climb from rank 25 in July to 11 in October, indicating a strong upward trend that could pose a future threat. Meanwhile, Butterfly Effect - Grow Ohio has also improved its standing, surpassing Meigs County Grown in October by securing the 8th spot. Eden's Trees, despite a drop from 4th in September to 9th in October, remains a formidable competitor with consistently high sales. Additionally, Woodward Fine Cannabis has shown a significant leap from 23rd to 12th place, suggesting increased market traction. These movements highlight the competitive pressure Meigs County Grown faces, emphasizing the need for strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In October 2024, Strawberry Guava (2.83g) maintained its top position in sales for Meigs County Grown, continuing its streak from previous months with a notable increase in sales to 6,327 units. Black Maple #22 (2.83g) saw a significant rise in popularity, moving up to the second spot from third in September 2024. Dosidos (14.15g) held steady at third place, mirroring its August 2024 ranking. Dulce De Uva (2.83g), which was previously unranked, surged to fourth place, indicating a growing consumer interest. Swampwater Fumez (2.83g) entered the rankings at fifth, showing a positive trend in sales since it was last ranked in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
