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Aug-2024
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Overview
Market Insights Snapshot
Meigs County Grown has demonstrated notable performance fluctuations in the Ohio market across various categories. In the Flower category, the brand saw a consistent presence in the top 10 from May to July 2024, with rankings of 9th in May and July, and 8th in June. However, there was a decline in August, dropping to 14th place. This movement indicates a potential challenge in maintaining a high rank in the competitive Flower category, despite a significant sales boost in June. The brand's ability to stay within the top 30 throughout these months is commendable, though the drop in August suggests areas for improvement in sustaining momentum.
In contrast, Meigs County Grown's performance in the Vapor Pens category in Ohio has been less stable, with rankings hovering around the mid-30s. The brand was not in the top 30 in May, June, or July, but it showed some positive movement by climbing to 33rd place in July before slightly dropping to 37th in August. Despite these fluctuations, the brand experienced an upward trend in sales, particularly notable with a marked increase in August. This indicates that while the brand may not be a top contender in the Vapor Pens category yet, there is potential for growth as evidenced by the rising sales figures.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Meigs County Grown has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong start with a rank of 9 in May 2024 and 8 in June 2024, Meigs County Grown saw a decline to 14 by August 2024. This drop in rank coincides with a decrease in sales from a peak of 956,621 in June to 831,395 in August. In contrast, competitors like King City Gardens showed a significant rise to rank 2 in June before falling to 15 in August, indicating volatility in the market. Similarly, Simply Herb improved its position from 19 in June to 12 in August, while Galenas maintained a relatively stable but lower rank, ending at 16 in August. This competitive environment suggests that Meigs County Grown needs to strategize effectively to regain its higher ranking and stabilize its sales amidst the dynamic shifts of its competitors.
Notable Products
In August 2024, the top product from Meigs County Grown was Strawberry Guava (2.83g) in the Flower category, securing the first rank with sales of $2,328. The second position was held by Youforia (14.15g), which climbed from the fifth spot in July to the second in August. London Pound Cake (2.83g) and Youforia (2.83g) both tied for the third rank, showing consistent performance over the months. LA Kush Cake (2.83g) dropped to the fourth position, maintaining a steady presence in the top ranks. Overall, the rankings saw notable shifts, with Youforia (14.15g) showing the most significant improvement from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
