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Nov-2024
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Overview
Market Insights Snapshot
In recent months, Mfused has shown a notable performance in the Arizona market, particularly in the Vapor Pens category. Maintaining a steady position at rank 3 from September to November 2024, the brand has demonstrated consistent growth in sales, with a significant increase from approximately 1.6 million in August to over 2.6 million by November. This upward trend highlights the brand's strong foothold in the state. However, Mfused's entry into the Pre-Roll category in Arizona is relatively new, as evidenced by its debut at rank 15 in November, suggesting room for growth and potential market expansion.
In New York, Mfused has been climbing the ranks in the Vapor Pens category, moving from rank 11 in August to a stable position at rank 5 by October and November. This improvement signifies increased consumer acceptance and brand penetration in a competitive market. Meanwhile, in Washington, Mfused has maintained its dominance as the top brand in the Vapor Pens category consistently from August through November. This consistent top-ranking position underscores the brand's established presence and leadership in Washington's vapor pen market. However, it is noteworthy that Mfused does not appear in the top 30 for other categories in these states, indicating potential areas for strategic growth and diversification.
Competitive Landscape
In the Washington vapor pens market, Mfused consistently holds the top rank from August to November 2024, showcasing its dominance in this category. Despite fluctuations in sales, with a noticeable dip in September followed by a strong recovery in October and November, Mfused maintains its lead over competitors. Crystal Clear ranks consistently at number two, while Sticky Frog holds the third position throughout the same period. The stable ranking of these competitors suggests a mature market where Mfused's leadership is well-established, yet the consistent sales figures of its rivals indicate a competitive environment. This scenario underscores the importance for Mfused to continue innovating and expanding its market strategies to sustain its top position amidst strong competition.
Notable Products
In November 2024, the top-performing product for Mfused was the Super Fog - Twisted - Rainbow Cloud Natural Terpene Liquid Diamonds Jefe Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from October with a remarkable sales figure of 9185. The Super Fog - Twisted - Blue Magic Natural Terpene Liquid Diamonds Disposable (2g) surged to second place, showing a significant leap from its absence in the rankings in October. Super Fog - Twisted - Wild Watermelon Natural Terpene Liquid Live Diamonds Disposable (1g) held steady in third place, consistent with its position from the previous month. Maui Pineapple Terp Sauce Diamond Disposable (1g) dropped to fourth place, after having been second in October. Finally, the Super Fog - Twisted - Baja Blazed Natural Terpene Liquid Diamonds Disposable (1g) rounded out the top five, maintaining its fifth-place position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
