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Dec-2024
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Overview
Market Insights Snapshot
Mfused has shown notable performance in the Arizona market, particularly within the Vapor Pens category, where it consistently held the third position from September through December 2024. The brand's sales in this category saw a significant upward trajectory, indicating strong consumer demand and effective market strategies. However, in the Pre-Roll category, Mfused made a notable entrance into the rankings in October at 15th place and climbed to 11th place by November, although it did not maintain a top 30 position by December. This fluctuation suggests potential challenges in sustaining growth or increased competition in this segment.
In the Washington market, Mfused has maintained its dominance in the Vapor Pens category, consistently ranking as the top brand from September through December 2024. This sustained leadership position highlights the brand's strong foothold and consumer loyalty within the state. Meanwhile, in New York, Mfused has also shown impressive performance in the Vapor Pens category, climbing from the seventh position in September to the fifth position by October and maintaining it through December. This upward movement in New York suggests effective market penetration and growing brand recognition. However, it's worth noting that Mfused did not appear in the top 30 for other categories in these states, which could indicate areas for potential growth or strategic focus.
Competitive Landscape
In the Washington Vapor Pens category, Mfused consistently holds the top rank from September to December 2024, showcasing its strong market presence and consumer preference. Despite facing competition from brands like Crystal Clear and Sticky Frog, which maintain stable ranks at second and third respectively, Mfused's sales figures display a significant upward trend. This suggests that while competitors remain steady in their positions, Mfused is not only leading in rank but also widening its sales gap over time. This dominance in both rank and sales highlights Mfused's effective market strategies and brand loyalty, making it a formidable leader in the Washington Vapor Pens market.
Notable Products
In December 2024, Mfused's top-performing product was Super Fog - Twisted - Rainbow Cloud Natural Terpene Liquid Diamonds Jefe Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from November with sales of 12,810. Super Fog - Fire - Maui Pineapple Liquid Diamonds Disposable (1g) held the second position, consistent with its ranking in November. Super Fog - Twisted - Wild Watermelon Natural Terpene Liquid Live Diamonds Disposable (1g) remained steady in third place, showing a gradual increase in sales over the past months. Notably, Super Fog - Twisted - Galactic Grape Natural Terpene Liquid Diamonds Disposable (1g) climbed to fourth place in December, up from its fifth-place rank in October. The newly ranked Cereal Milk Jefe Live Diamonds Disposable (1g) entered the top five for the first time, indicating a strong debut in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
