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Oct-2024
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Overview
Market Insights Snapshot
In the Arizona market, Mfused has demonstrated a notable decline in its ranking within the Vapor Pens category. Starting at rank 3 in July 2024, the brand slipped to rank 11 by October 2024. This downward trend is coupled with a significant decrease in sales, from approximately $1.7 million in July to just over $450,000 by October. Such a drop in both rank and sales could be indicative of increased competition or changing consumer preferences in the state. On the other hand, the brand has maintained a relatively stable presence in New York, where it improved its ranking from 19 in July to 7 by October, alongside a steady increase in sales, suggesting a growing consumer base or effective market strategies in the region.
In Washington, Mfused has seen a notable shift in its market position within the Vapor Pens category. The brand held the top rank in both July and August 2024, but experienced a drop to rank 6 in September and 7 in October. Despite this decline, the sales figures have remained relatively stable between September and October, hinting at a possible stabilization after the initial drop. It's worth noting that while Mfused has not appeared in the top 30 for other categories in these states, its performance in the Vapor Pens category is a crucial indicator of its market presence and influence. The brand's ability to maintain a strong foothold in New York, despite the challenges faced in other states, highlights the varying dynamics and consumer preferences across different regions.
Competitive Landscape
In the Washington Vapor Pens market, Mfused has experienced a notable shift in its competitive positioning over the past few months. Initially holding the top rank in July and August 2024, Mfused saw a significant decline to sixth place in September and further to seventh in October. This drop in rank coincides with a substantial decrease in sales, indicating potential challenges in maintaining its market dominance. Meanwhile, competitors such as Ooowee have maintained a steady sixth place, and Plaid Jacket consistently held the fifth position, showcasing resilience and possibly capturing market share from Mfused. EZ Vape and Full Spec also demonstrated stable performances, with sales figures indicating a gradual upward trend. This competitive landscape suggests that Mfused may need to strategize to regain its leading position amidst the growing strength of its rivals.
Notable Products
In October 2024, the top-performing product for Mfused was Super Frog - Maui Pineapple Terp Sauce Diamond Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from previous months. Despite a decrease in sales from July to September, it saw an increase to 5785 units sold in October. The Mt. Rainier Live Diamond Tanker Cartridge (1g) rose from third to second place with significant sales growth since its introduction. Ricky Bobby Live Diamond Tanker Cartridge (1g) followed closely, moving up from fifth to third place, indicating a strong upward trend. Other notable products include Money Ball Live Diamond Cartridge (1g) and Kaleidozoap Live Diamond Tank Cartridge (1g), which debuted in the rankings at fourth and fifth positions, respectively, showcasing a competitive landscape in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
