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Nov-2024
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Overview
Market Insights Snapshot
Michigan Organic Rub has demonstrated a dynamic performance in the Topical category, particularly within the state of Michigan. In August 2024, the brand held the 9th position in the rankings, but it climbed to 6th place by September, indicating a significant upward trend in market presence. However, by October, the brand experienced a slight drop to the 7th position. Notably, in November, Michigan Organic Rub did not appear in the top 30, suggesting a considerable decline or shift in market dynamics. This fluctuation may reflect seasonal changes, competitive pressures, or shifts in consumer preferences, which are crucial factors to consider for future strategic planning.
Despite these ranking changes, Michigan Organic Rub's sales figures reveal interesting insights. For instance, the brand's sales surged from $10,321 in August to $32,133 in September, showcasing strong consumer demand during this period. However, sales saw a decline in October, corresponding with the drop in ranking. The absence of a ranking in November could indicate a strategic withdrawal from the top tier or a significant loss in market share. These movements underscore the importance of understanding regional market trends and consumer behavior to maintain and enhance brand positioning within the competitive landscape of cannabis topicals.
```Competitive Landscape
In the competitive landscape of the Michigan topical cannabis market, Michigan Organic Rub has shown notable fluctuations in its ranking over recent months. Starting from a rank of 9th in August 2024, the brand improved to 6th in September, before slightly dropping to 7th in October. However, by November, Michigan Organic Rub was not listed in the top 20, indicating a potential decline in market presence or sales. This volatility contrasts with competitors like Neno's Naturals, which maintained a consistent 6th place from August to November, suggesting a stable consumer base and steady sales. Meanwhile, Primitiv emerged in November at 7th place, potentially capturing market share that may have impacted Michigan Organic Rub's ranking. Additionally, Made By A Farmer showed a decline from 10th in August to being unranked by October, indicating a possible market exit or significant sales drop. These dynamics highlight the competitive pressures Michigan Organic Rub faces, emphasizing the need for strategic marketing efforts to regain and sustain its market position.
Notable Products
In November 2024, Michigan Organic Rub's top-performing product was the Granola - Honey Vanilla High Dose Bites 4-Pack (200mg), which rose to the number one rank with sales of 119 units. The CBD/THC 1:1 Tangafruit Extra Relief Balm maintained a strong position, ranking second for the month with consistent sales figures. The Granola - Mixed Berry High Dose Bites 4-Pack (200mg) showed notable movement, climbing to the third position after being unranked in October. The CBD/THC 1:5 Coconut Chapstick experienced a slight decline, moving to fourth place from its previous top position in October. Lastly, the Tangafruit Extra Relief Salve remained steady at fifth place, though its sales showed a significant drop compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
