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Oct-2024
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Overview
Market Insights Snapshot
Michigan Organic Rub has demonstrated varied performance across categories and regions, with notable fluctuations in its rankings. In the state of Michigan, the brand has shown resilience and growth in the Topical category. In July 2024, it was ranked 8th, slightly dropping to 9th in August, before climbing to 6th in September. However, in October, the brand did not appear in the top 30, indicating a significant drop in its standing. This movement suggests a volatile market presence, reflecting either increased competition or changes in consumer preferences. The absence from the top 30 in October could be a point of concern, indicating potential challenges the brand may need to address to regain its competitive edge.
Analyzing the sales data, Michigan Organic Rub experienced a notable sales increase from August to September, nearly tripling its sales figures, which aligns with its improved ranking during that period. Despite this positive momentum, the lack of ranking in October suggests that sales may have sharply declined. This fluctuation underscores the importance of maintaining consistent market strategies and consumer engagement to sustain growth. The brand's performance in Michigan highlights both opportunities and challenges, with the potential for recovery if strategic adjustments are made to address the factors contributing to its October ranking absence.
Competitive Landscape
In the Michigan Topical category, Michigan Organic Rub has shown a dynamic performance in recent months, with notable fluctuations in its ranking. Starting from 8th place in July 2024, the brand experienced a slight dip to 9th in August, before climbing to an impressive 6th place in September. However, it did not maintain a top 20 position in October, indicating a potential challenge in sustaining its market presence. In comparison, Vlasic Labs consistently held the 5th spot from July to October, indicating a stable and strong market position with sales significantly higher than Michigan Organic Rub. Meanwhile, Neno's Naturals showed a steady presence, maintaining a rank between 6th and 7th over the same period, with sales figures that, while declining, still surpassed those of Michigan Organic Rub. Zilla's and Primitiv also presented competitive challenges, with Zilla's ranking close to Michigan Organic Rub in July and September, and Primitiv entering the top 20 in July. These insights suggest that while Michigan Organic Rub has potential, it faces stiff competition from brands with more consistent performance and higher sales, highlighting the need for strategic marketing efforts to enhance its market share in Michigan's Topical category.
Notable Products
In October 2024, the top-performing product from Michigan Organic Rub was the CBD/THC 1:5 Coconut Chapstick, which soared to the number one rank with sales reaching 235 units. The CBD/THC 1:1 Tangafruit Extra Relief Balm maintained a strong presence, holding the second rank, although its sales saw a decrease compared to September. The Tangafruit Extra Relief Salve remained steady at third place, despite a notable drop in sales from the previous month. The Muscle Cooling Extra Relief Roll-On appeared in the rankings for the first time since August, securing the fourth position. The CBD/THC 1:5 Extra Releaf Vanilla Mint Rub debuted in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
