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Aug-2024
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Overview
Market Insights Snapshot
MiDose has shown notable performance in the Vapor Pens category across different states, with a particular highlight in Missouri. In May 2024, MiDose was ranked 72nd in Missouri, but it was not featured in the top 30 brands in June. However, by July, they improved their ranking to 69th and further ascended to 60th in August. This upward trend is a positive indicator of MiDose’s growing presence and acceptance in the Missouri market, reflecting a substantial increase in sales from $10,736 in May to $19,640 in August.
While MiDose’s performance in Missouri is promising, the absence of rankings in other states for the same period indicates areas where the brand has yet to gain significant traction. This lack of presence in the top 30 rankings could be seen as a challenge that MiDose needs to address to expand its market share beyond Missouri. Focusing on strategic marketing and product differentiation could potentially bolster their standings in other states, fostering broader brand recognition and consumer loyalty.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, MiDose has shown a notable upward trend in rankings and sales over the past few months. Starting from a rank of 72 in May 2024, MiDose was not in the top 20 in June, but made a significant leap to rank 69 in July and further improved to rank 60 in August. This positive trajectory indicates growing consumer preference and market penetration. In contrast, In The Flow did not rank in the top 20 for any of the months, suggesting a weaker market presence. goodnight has been relatively stable, improving gradually from rank 65 in May to 58 in August, but still trailing behind MiDose in terms of recent momentum. On the other hand, Bison experienced a sharp decline from rank 28 in May to 68 in August, which could indicate potential issues in market strategy or product reception. Lush Labs showed inconsistent performance, missing the top 20 in May and July, but ranking 69 in June and 64 in August. These insights suggest that MiDose is on a positive growth path, outperforming several competitors and positioning itself as a rising player in the Missouri Vapor Pens market.
Notable Products
In August 2024, the top-performing product from MiDose was Chill Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place ranking from July with sales of 294 units. Hush Distillate Disposable (0.5g), also in Vapor Pens, held steady in the second position, showing significant growth from its previous rank in June. Verve Distillate Disposable (0.5g) entered the rankings in third place for the first time. The CBD/THC/CBG 1:5:2 Chill Melts Mints 20-Pack (20mg CBD, 100mg THC, 40mg CBG) in the Edible category ranked fourth, a drop from its third-place standing in May. Lastly, the CBD/CBN/THC 2:1:2 Hush Melts Dissolvable Tablets 10-Pack (100mg CBD, 40mg CBN, 100mg THC) debuted at fifth place in the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
