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Oct-2024
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Overview
Market Insights Snapshot
In examining the performance of Mindy's Edibles across various states, it is notable that the brand maintains a consistent presence in the Illinois market, holding a steady rank of 10 in the edible category from July to October 2024. This stability is reflected in their sales figures, which saw a slight uptick in October after a minor dip in the preceding months. In contrast, Mindy's Edibles experienced a slight improvement in their ranking within the Massachusetts market, where they improved from 10th to 9th place by September 2024. However, this ranking improvement did not translate into increased sales, as there was a noticeable decline in sales from August to October.
Meanwhile, in Ohio, Mindy's Edibles has not yet secured a position within the top 30 brands in the edible category until October 2024, where they debuted at rank 42. This suggests a challenging market entry or a focus on other states where they have a more established presence. The sales figures in Ohio indicate a modest start, hinting at potential growth opportunities if strategic adjustments are made. The absence of rankings in previous months could be seen as a call for the brand to intensify its efforts to capture a larger share of the Ohio market. Overall, while Mindy's Edibles shows resilience in certain states, there are clear areas where the brand could expand its influence and improve its market standings.
Competitive Landscape
In the Illinois edibles market, Mindy's Edibles has maintained a consistent rank of 10th place from July to October 2024, showcasing stability in its market position. Despite this steady ranking, the brand faces stiff competition from Good News, which holds the 9th position, and Camino, which fluctuates between 7th and 8th place. Mindy's Edibles' sales have shown a positive trend, increasing from August to October, which suggests a potential for upward movement in rank if this momentum continues. Meanwhile, Nature's Grace and Wellness and Wonder Wellness Co. have been trailing behind, with ranks of 12th and 11th respectively, indicating that Mindy's Edibles is outperforming these competitors in terms of sales and market presence. This competitive landscape highlights the importance for Mindy's Edibles to continue leveraging its brand strengths to potentially surpass its closest rivals.
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Notable Products
In October 2024, Mindy's Edibles continued to see strong sales with the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack leading the pack, maintaining its top rank for four consecutive months with sales of 15,644 units. The Glazed Clementine Orange Gummies 20-Pack held steady in the second position, consistently performing well across the months. Cool Keylime Kiwi Gummies 20-Pack improved its ranking in September and maintained the third position in October. Freshly Picked Berries Gummies 20-Pack saw a slight decline in sales, yet remained in fourth place. Lastly, the CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack consistently ranked fifth, indicating stable demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
