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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis edibles, Mindy's Edibles has demonstrated notable performance across several states. In Illinois, the brand has maintained a steady presence, consistently ranking 10th from September to November 2024, with a significant increase in sales from $596,094 in September to $662,046 in November. This consistent ranking suggests strong brand loyalty and effective market penetration. Similarly, in Massachusetts, Mindy's Edibles has been a top contender, hovering around the 9th and 10th positions over the same period. Despite a dip in sales in September, the brand rebounded in November, indicating resilience and potential growth opportunities in the market.
Conversely, Mindy's Edibles faces challenges in Ohio, where it did not appear in the top 30 rankings until October 2024, debuting at 42nd place. This indicates that the brand is still working to establish its presence in this region. The absence from the top 30 rankings in Ohio earlier in the year highlights the competitive nature of this market and suggests that Mindy's Edibles might need to strategize differently to improve its standing. The diverse performance across states underscores the varying market dynamics and consumer preferences that the brand must navigate to enhance its overall market footprint.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Mindy's Edibles has demonstrated a consistent performance, maintaining its rank at 10th place from September to November 2024, after a slight improvement from 11th in August. This stability in ranking is noteworthy, especially when compared to Betty's Eddies, which fluctuated between 10th and 13th place during the same period. Despite Good News consistently holding the 9th rank, Mindy's Edibles has shown resilience by increasing its sales from October to November, indicating a positive growth trend. Meanwhile, Ozone experienced a drop from 5th to 8th place, suggesting potential market shifts that could benefit Mindy's Edibles. Additionally, Wonder Wellness Co. remained outside the top 10, providing Mindy's Edibles with an opportunity to further solidify its position in the market.
Notable Products
In November 2024, the top-performing product for Mindy's Edibles was the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack, maintaining its position at rank 1 for four consecutive months, with sales reaching 16,178 units. The Glazed Clementine Orange Gummies 20-Pack also held steady at rank 2, indicating consistent consumer preference. Freshly Picked Berries Gummies 20-Pack saw a notable improvement, climbing from rank 4 in the previous two months to rank 3 in November. Cool Keylime Kiwi Gummies 20-Pack, however, experienced a slight drop, moving from rank 3 in October to rank 4 in November. Lastly, the CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack remained stable at rank 5, showing a steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
