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Jan-2025
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Overview
Market Insights Snapshot
Mini Budz has shown a varied performance across different states, particularly in the Flower category. In Illinois, the brand's ranking fluctuated significantly, starting at 37th place in October 2024 and dropping out of the top 30 by December, before making a recovery to 43rd in January 2025. This volatility suggests a competitive market environment or potential shifts in consumer preferences. Meanwhile, in Massachusetts, Mini Budz struggled to maintain a strong presence, consistently ranking outside the top 90 and failing to appear in the top 30 in December 2024, indicating challenges in capturing market share.
In contrast, Washington has been a more promising market for Mini Budz. The brand improved its standing considerably, moving from 42nd in October 2024 to a commendable 20th by January 2025. This upward trajectory is supported by a steady increase in sales, highlighting a strengthening foothold in the Washington market. The performance in Washington suggests a successful strategy or favorable market conditions that Mini Budz may seek to replicate in other regions. Overall, while Mini Budz faces challenges in certain states, their success in Washington provides a potential blueprint for growth elsewhere.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Mini Budz has shown a notable upward trajectory in its ranking, moving from 42nd place in October 2024 to 20th place by January 2025. This significant climb in rank is indicative of a robust increase in market presence and consumer preference. While Mini Budz has been improving, competitors like Bondi Farms and Good Earth Cannabis have also made strides, with Good Earth Cannabis making a remarkable leap to 18th place in January 2025, surpassing Mini Budz. Meanwhile, Withit Weed and Hemp Kings have maintained relatively stable positions, with Withit Weed slightly ahead of Mini Budz in the rankings. The sales trends suggest that while Mini Budz has seen a substantial increase in sales from November to December 2024, competitors such as Bondi Farms and Good Earth Cannabis have also experienced notable sales boosts, which could pose a challenge to Mini Budz's continued ascent in the rankings.
Notable Products
In January 2025, Washington Apple Mini Budz (3.5g) maintained its top position for Mini Budz, continuing its strong performance from December 2024 when it also held the number one rank, with a notable sales figure of 2077 units. Super Boof Mini Budz (3.5g) remained consistent at the second rank, demonstrating stable demand with sales of 1999 units. Candy Cake Smalls (7g) emerged as a new contender, capturing the third spot, indicating a rising interest in larger quantity offerings. Georgia Pie Popcorn (3.5g) improved its rank from fifth in December to fourth in January, suggesting a growing preference for this product. Meanwhile, Gary Peyton Mini Budz (3.5g) saw a decline from third to fifth place, reflecting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
