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Jan-2025
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Overview
Market Insights Snapshot
MKX Oil Company has shown varied performance across different states and product categories. In Massachusetts, their presence in the Vapor Pens category has seen a decline, as evidenced by their ranking slipping from 31st in October 2024 to 45th by January 2025. This drop indicates a potential challenge in maintaining market share within this category in Massachusetts. Despite these rankings, the sales figures reflect a downward trend, with a notable decrease from October to January. This suggests that MKX Oil Company may need to re-evaluate their strategy in Massachusetts to regain their footing in the Vapor Pens market.
In contrast, Michigan presents a more positive outlook for MKX Oil Company. They have maintained a consistent 3rd place ranking in the Edible category from October 2024 to January 2025, demonstrating a strong and stable market presence. Additionally, their performance in the Vapor Pens category in Michigan remains robust, with rankings fluctuating slightly but maintaining a top position. However, the Pre-Roll category shows a different story, where MKX Oil Company improved their ranking from 80th to 44th over the same period, suggesting a growing acceptance and popularity of their products in this segment. These dynamics highlight MKX Oil Company's diverse performance across categories and states, with Michigan standing out as a key market for their success.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company has demonstrated resilience and consistency in its market positioning. Over the past few months, MKX Oil Company has maintained a steady rank, oscillating between third and fourth place, indicating a robust presence in the market. Despite facing fierce competition from brands like Mitten Extracts, which consistently holds the top rank, and Muha Meds, which secures the second position, MKX Oil Company has managed to sustain its sales momentum. Notably, in January 2025, MKX Oil Company reclaimed its third-place rank, surpassing Platinum Vape, which fell to fourth place. This indicates a positive trend for MKX Oil Company, as it continues to capture consumer interest and drive sales in a competitive market. The brand's ability to maintain its position amidst fluctuating sales figures of competitors highlights its strategic market approach and potential for growth.
Notable Products
In January 2025, Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) maintained its top position as the leading product for MKX Oil Company, with sales reaching 33,596 units. Ganja Grape Gummies 10-Pack (200mg) climbed to the second position, up from fifth in December 2024, showing a notable increase in popularity. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) secured the third spot, slightly dropping from its second-place ranking in November 2024. Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg) fell to fourth place after having peaked at second in December 2024. Notably, Strawberry Kush Xxtra Strength Gummies 10-Pack (200mg) entered the rankings in January 2025, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
