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Nov-2024
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Overview
Market Insights Snapshot
MKX Oil Company has shown varied performance across different states and categories over recent months. In the Vapor Pens category in Massachusetts, the brand has experienced a decline in its ranking, moving from 25th in August 2024 to 33rd by November 2024. This drop indicates that MKX Oil Company was no longer in the top 30 brands by November, which suggests a challenging market environment or increased competition in the state. It's worth noting that while sales figures have fluctuated, the overall trend points to a decrease over the months, suggesting potential issues that may need addressing to regain market position.
In contrast, MKX Oil Company has maintained a strong presence in Michigan, particularly in the Edible category, where it has consistently held a top-ranking position, moving from 5th in August to 3rd from October onwards. This stability and upward movement in rankings highlight the brand's strong consumer base and effective market strategies in the state. The Vapor Pens category in Michigan also reflects a consistent performance, holding steady at 3rd place throughout the months, which suggests a robust and loyal customer base. The contrast between the performance in Massachusetts and Michigan underscores the importance of regional strategies and market adaptability for MKX Oil Company.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company consistently holds the third position from August to November 2024, indicating a stable market presence. Despite maintaining this rank, MKX Oil Company faces strong competition from Mitten Extracts, which dominates the top spot throughout the same period, and Muha Meds, which has surged to the second position since September 2024. Notably, Muha Meds has shown significant sales growth, particularly in November, potentially challenging MKX Oil Company's market share. Meanwhile, Breeze Canna, which fluctuated between second and fourth place, suggests a dynamic competitive environment. MKX Oil Company's stable ranking amidst these shifts highlights its resilience but also underscores the need for strategic initiatives to enhance its competitive edge against rapidly advancing rivals.
Notable Products
In November 2024, Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) maintained its position as the top-performing product for MKX Oil Company, with sales reaching 30,377 units. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) climbed to the second position, improving from fifth place in October. Ganja Grape Gummies 10-Pack (200mg) held steady in the third spot, showing consistent performance. Blazin Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) saw a slight drop to fourth place from second in the previous month. Notably, Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg) entered the top five for the first time, ranking fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
