.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
MKX Oil Company has shown varied performance across different states and product categories. In the Massachusetts market, the brand's presence in the Vapor Pens category has remained relatively stable, consistently ranking around the 26th to 28th position over the past few months. This suggests a steady, albeit modest, foothold in the state. However, the fact that MKX Oil Company is not breaking into the top 25 indicates there is still room for growth and improvement in this category. The sales figures show a slight fluctuation, with a peak in August, but this has not translated into a significant change in ranking.
In contrast, the Michigan market paints a more dynamic picture for MKX Oil Company. The brand has performed exceptionally well in the Edible category, improving its rank from 5th in August to 3rd by October, indicating a strong upward trend and growing consumer preference. Similarly, in the Vapor Pens category, MKX Oil Company has maintained a strong position, consistently ranking 3rd, except for a brief dip to 5th in August. The consistency in high rankings in Michigan reflects the brand's robust market presence and potential for further expansion. This performance contrast between states highlights the importance of regional strategies in maximizing market share.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company has demonstrated a consistent performance, maintaining its rank at 3rd place in July, September, and October 2024, despite a slight dip to 5th place in August. This stability in ranking is noteworthy given the dynamic shifts observed among its competitors. For instance, Mitten Extracts has consistently held the top position, showcasing a strong market presence. Meanwhile, Breeze Canna experienced fluctuations, dropping from 2nd to 4th place by October. Notably, Muha Meds surged from 4th in July to 2nd in September and October, indicating a significant upward trend in sales. Platinum Vape, while improving its rank from 7th to 5th by October, still trails behind MKX Oil Company. These competitive dynamics suggest that MKX Oil Company is effectively maintaining its market position amidst varying performances from its rivals, which could be attributed to its strategic marketing efforts or product offerings.
Notable Products
In October 2024, the top-performing product from MKX Oil Company was Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) in the Edible category, climbing from the second position in September to first place with sales of $30,781. Blazin Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) also saw a significant rise, moving from fifth place in September to second place in October. Strawberry Cough Distillate Cartridge (1g) in the Vapor Pens category entered the rankings at third place, showing a notable increase in popularity. Maui Wowie Distillate Cartridge (1g) maintained a strong presence, ranking fourth in October, slightly down from third in September. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) experienced a drop in rankings, moving from first in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
