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Dec-2024
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Overview
Market Insights Snapshot
MKX Oil Company has shown varied performance across different states and product categories. In Massachusetts, the brand's presence in the Vapor Pens category has been somewhat inconsistent. Starting at rank 28 in September 2024, MKX Oil Company slipped out of the top 30 by November, before slightly improving to rank 34 in December. This fluctuation indicates challenges in maintaining a strong foothold in the Massachusetts market. On the other hand, in Michigan, MKX Oil Company has performed notably better in the Vapor Pens category, consistently holding the third position from September through November 2024, before a slight dip to fourth in December. This stability in Michigan suggests a stronger brand presence and consumer loyalty in that state.
In the Edible category within Michigan, MKX Oil Company has maintained a robust position, consistently ranking third from October to December 2024, reflecting a solid market presence and perhaps a growing demand for their edible products. However, the absence of a ranking in the Pre-Roll category indicates that MKX Oil Company is not yet a major player in this segment in Michigan. This could be seen as a potential area for growth or a reflection of strategic focus on other categories. Overall, while MKX Oil Company shows strength in certain areas, particularly in Michigan's Vapor Pens and Edible categories, there are opportunities for growth and improvement in other regions and product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company has demonstrated resilience and consistency in its market position, maintaining a solid rank of third place from September to November 2024, before slipping to fourth in December. This slight drop in rank can be attributed to the rise of Breeze Canna, which climbed from fourth to third place in December. Despite this, MKX Oil Company's sales figures remained robust, showing a significant rebound in December, which suggests strong brand loyalty and effective sales strategies. Meanwhile, Muha Meds consistently held the second position, indicating a formidable presence in the market. Platinum Vape and Drip (MI) maintained their ranks at sixth and fifth, respectively, throughout the period, underscoring a stable competitive environment. MKX Oil Company's ability to sustain high sales figures, despite the competitive pressures, highlights its strong market presence and potential for future growth in Michigan's vapor pen category.
Notable Products
In December 2024, the top-performing product for MKX Oil Company was Pineapple Express Xxtra Strength Gummies 10-Pack (200mg), maintaining its number one rank consistently since September. Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg) made a significant leap to the second position from fifth in November, with sales reaching 31,138 units. Blazin Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) held steady in third place, demonstrating a consistent performance over the months. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) dropped to fourth from second in November, while Ganja Grape Gummies 10-Pack (200mg) rounded out the top five, slipping from third. These rankings indicate a strong preference for fruity edible products, with Pineapple Express leading the pack by a notable margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
