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Dec-2024
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Overview
Market Insights Snapshot
Mo-jo (NV) has shown a notable upward trajectory in the Concentrates category in Nevada. The brand improved its ranking significantly from 16th in September 2024 to 6th by December 2024, reflecting a strong performance and increased consumer preference. This upward movement is coupled with a substantial increase in sales, suggesting that Mo-jo (NV) has successfully captured a larger market share in this category. In contrast, the Pre-Roll category presents a more mixed picture. The brand did not make it into the top 30 in September and November, but appeared at rank 62 in October and improved slightly to rank 58 in December. This inconsistency could indicate challenges in this segment or an opportunity for growth if addressed strategically.
In the Vapor Pens category, Mo-jo (NV) experienced fluctuations in its ranking in Nevada. Starting at 30th in September, the brand climbed to 27th in October before dropping to 28th in November and further down to 36th in December. This volatility, coupled with a decrease in sales by December, might suggest increased competition or shifting consumer preferences within this category. Despite these challenges, the brand's overall performance in the Concentrates category demonstrates its potential to leverage successful strategies across other segments. The contrasting trends across categories highlight the importance of adapting to market dynamics to maintain and improve brand positioning.
Competitive Landscape
In the Nevada concentrates category, Mo-jo (NV) has demonstrated a remarkable upward trajectory in recent months, climbing from 16th place in September 2024 to an impressive 6th place by December 2024. This significant improvement in ranking suggests a robust increase in market presence and consumer preference. Mo-jo (NV) has outpaced competitors like City Trees, which saw a decline from 4th to 7th place over the same period, and TRENDI, which remained relatively stable but lower in rank. Despite the consistent dominance of Alternative Medicine Association / AMA holding the 2nd position throughout, Mo-jo (NV)'s sales growth trajectory is noteworthy, with December sales figures indicating a substantial increase, positioning them closer to leading brands. This momentum could potentially disrupt the current market hierarchy if sustained, making Mo-jo (NV) a brand to watch in the coming months.
Notable Products
In December 2024, Mo-jo (NV) saw Dutch Hawaiian Cured Resin Sugar (1g) as their top-performing product, ranking first in sales among their offerings. This product advanced from the second position in November, showing a significant increase in popularity and sales, reaching 1,453 units sold. Cap Junky Cured Resin Badder (1g) debuted strong in December, securing the second spot in the rankings. Purple Runtz Cured Resin Badder (1g) and Pink Gelato Cured Resin Sugar (1g) followed closely, occupying the third and fourth positions, respectively. Acapulco Gold Bubble Hash Infused Pre-Roll (1g) rounded out the top five, indicating a strong preference for concentrates over pre-rolls in this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
