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Oct-2024
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Overview
Market Insights Snapshot
Mobius has shown a consistent presence in the Beverage category within the state of Washington. The brand maintained a steady ranking, fluctuating slightly between 13th and 14th place from July to October 2024. Notably, Mobius improved its position back to 13th in October after a brief dip to 14th in August and September. This suggests a resilience in their market strategy or a positive reception of new product offerings. Despite a decrease in sales from July to September, Mobius managed to rebound in October, indicating a potential seasonal influence or successful promotional efforts.
While Mobius has maintained a foothold in the Washington Beverage category, the absence of rankings in other states or categories indicates areas for potential growth or challenges in expanding their market reach. The lack of top 30 rankings outside of Washington might suggest a more localized brand strength or the need for strategic adjustments to penetrate other markets. This could be seen as a limitation or an opportunity, depending on the brand's future aspirations and strategic initiatives. Understanding the dynamics in Washington could provide insights into what might be replicated or adjusted in other regions to improve Mobius's overall market performance.
Competitive Landscape
In the Washington beverage category, Mobius has experienced notable fluctuations in its competitive positioning over the past few months. While Mobius maintained a consistent rank of 14th in August and September 2024, it improved to 13th in October 2024, indicating a positive shift in market dynamics. This improvement is particularly significant given the competitive landscape, where brands like Soulshine Cannabis saw a decline from 12th to 14th place, and Ratio (WA) advanced from 14th to 12th. Despite Mobius's sales dip in September, the brand rebounded strongly in October, suggesting effective strategic adjustments. Meanwhile, Sungaze consistently held the 11th rank, maintaining a stable lead over Mobius. These dynamics highlight Mobius's resilience and potential for further growth amidst a competitive market.
Notable Products
In October 2024, the top-performing product from Mobius was the CBD/THC 1:1 Strawberry Lemonade (100mg CBD, 100mg THC), which maintained its leading position from August, with sales reaching 1296 units. The CBD/THC 1:1 Mango Infused Beverage climbed to the second position, showing a significant recovery from its third-place ranking in the previous two months. The CBD/THC 1:1 Blood Orange Drink, despite being the leader in September, dropped to third place in October. The Blueberry Delta-9 Beverage remained consistent at fourth position across the past three months. The Pineapple Delta-9 Beverage, which had no ranking in July, stabilized at fifth place since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
