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Oct-2024
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Overview
Market Insights Snapshot
Modern Flower's performance in the Maryland market reveals interesting trends across various product categories. In the Flower category, Modern Flower maintained a strong presence, consistently ranking around 11th place from July to October 2024. This steady performance underscores their solid foothold in this segment, despite a slight dip in sales from September to October. In the Concentrates category, Modern Flower showed an upward trend, improving its rank from 21st in July to 17th by September. However, it is noteworthy that in October, they were not in the top 30, which could suggest a shift in consumer preferences or increased competition.
In the Pre-Roll category, Modern Flower experienced fluctuations, moving from 17th in July to 18th in October. This movement indicates a volatile market position, but their ability to stay within the top 20 shows resilience. Meanwhile, in the Vapor Pens category, although Modern Flower did not make it into the top 30 for most of the months, there was a positive trend with ranks improving from 40th in July to 34th by October. This suggests a growing acceptance or interest in their vapor pen offerings in Maryland, which could be a segment to watch in the coming months.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Modern Flower has shown a consistent presence, maintaining a stable rank around the 11th position from July to October 2024. This steadiness in rank suggests a reliable customer base, although it trails behind competitors like Savvy and Evermore Cannabis Company, which have consistently ranked higher, with Savvy holding the 9th position and Evermore Cannabis Company fluctuating between 7th and 10th. Despite this, Modern Flower managed to surpass Garcia Hand Picked in October, which dropped to 12th place. The sales figures indicate that while Modern Flower's sales remained relatively stable, competitors like Savvy experienced more significant fluctuations, which might suggest potential vulnerabilities or opportunities for Modern Flower to capitalize on. This analysis highlights the importance for Modern Flower to strategize on increasing its market share and possibly climbing the ranks by leveraging the stability in its sales and exploring the weaknesses of its competitors.
Notable Products
In October 2024, Pineapple Upside Down Cake (3.5g) maintained its position as the top-performing product for Modern Flower, with sales reaching 9,953 units. Member Berry (3.5g) climbed to the second position from fourth in September, indicating a resurgence in popularity. Sour Papaya (3.5g) made a notable entry into the rankings, securing the third spot after being ranked fifth the previous month. Motorbreath (3.5g) reappeared in the rankings at fourth place, having been absent in previous months. Cheese Wiz (3.5g) rounded out the top five, although its sales decreased from August's figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
