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Jan-2025
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Overview
Market Insights Snapshot
Modern Flower has shown notable performance fluctuations across various product categories in Maryland. In the Flower category, they started strong, climbing from the 13th position in October 2024 to the 8th by December, before slipping to 14th in January 2025. This rise and fall in rankings suggest a competitive market environment, where maintaining a top position requires continuous adaptation and innovation. The Pre-Roll category tells a different story, with Modern Flower dropping from 15th in December to 26th in January, indicating a significant decrease in market presence. This drop highlights challenges in sustaining consumer interest and possibly points to increased competition or shifts in consumer preferences.
In the Vapor Pens category, Modern Flower did not make it into the top 30 brands in Maryland for any of the months analyzed, underscoring a potential area for growth or strategy reevaluation. Despite being just outside the top ranks, their sales figures showed some positive movement in December, suggesting an opportunity to capitalize on this momentum if they can address market demands effectively. The absence from the top 30 could be seen as a gap in their market strategy, but it also presents an opportunity for Modern Flower to explore new approaches to enhance their brand visibility and consumer reach in this category.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Modern Flower has experienced notable fluctuations in its ranking and sales performance over recent months. Starting from October 2024, Modern Flower was ranked 13th, climbing to an impressive 8th position by December 2024, before dropping to 14th in January 2025. This trajectory highlights a significant peak in December, where its sales outperformed competitors like Nature's Heritage and Roll One, both of which maintained lower rankings throughout the period. However, Modern Flower's January 2025 rank indicates a decline, coinciding with a sales dip, suggesting increased competition from brands like Grow West Cannabis Company, which consistently performed well, peaking at 7th in November 2024. Meanwhile, CULTA showed a steady improvement, surpassing Modern Flower in January 2025. These dynamics underscore the competitive pressures in the Maryland market, emphasizing the need for Modern Flower to strategize effectively to maintain and enhance its market position.
Notable Products
In January 2025, Pineapple Upside Down Cake (3.5g) reclaimed its top position among Modern Flower products, achieving sales of 5,484 units. Soul Safari (3.5g) secured the second spot, despite a drop from its previous leading position in December 2024. Space Age Cake (3.5g) moved down to third place, showing a consistent decline from its second-place ranking in December 2024. White 99 (3.5g) and Ice Cream Cake Pre-Roll 2-Pack (1g) entered the top five for the first time, ranking fourth and fifth respectively. This reshuffling indicates a dynamic shift in consumer preferences from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
