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Nov-2024
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Overview
Market Insights Snapshot
Mojo (Edibles) has shown varied performance across different states and categories. In Michigan, the brand has maintained a consistent presence in the Edible category, with a slight fluctuation in ranking from 20th in August to 21st in November 2024. Despite this, Mojo's sales in Michigan have seen a slight decline from August to November, indicating potential challenges in maintaining market share amidst competition. However, the brand's ability to stay within the top 30 suggests a resilient position in the Michigan market, which could be a foundation for future growth.
In Nevada, Mojo (Edibles) experienced more dramatic shifts. The brand ranked 6th in the Concentrates category in August but fell out of the top 30 by October, highlighting a significant drop in market presence. In the Vapor Pens category, Mojo was not ranked in September and October but reappeared in November at 39th, suggesting a volatile performance. This fluctuation may indicate challenges in maintaining a stable product offering or consumer base in Nevada. The absence from the top 30 in some months underscores the competitive nature of these categories and the need for strategic adjustments to regain footing.
Competitive Landscape
In the Michigan edibles market, Mojo (Edibles) has experienced fluctuations in its ranking, reflecting a competitive landscape that impacts its sales trajectory. From August to November 2024, Mojo (Edibles) saw its rank vary between 20th and 24th, indicating a struggle to maintain a stable position in the top 20. Notably, in November, it improved slightly to 21st place, suggesting a potential upward trend. Competitors like Lost Farm consistently outperformed Mojo, maintaining a rank within the top 20 throughout the period, with a notable peak at 18th in October. Meanwhile, Mischief experienced a decline, dropping from 17th in August to 22nd in November, which may have provided a slight opening for Mojo to improve its standing. Ozone entered the top 20 in November, potentially adding pressure on Mojo to enhance its market strategy. These dynamics highlight the importance for Mojo (Edibles) to innovate and adapt in order to capture more market share and improve its competitive ranking.
Notable Products
In November 2024, Mojo (Edibles) saw Peanut Butter Chocolate Mini Bites 10-Pack (200mg) maintaining its top position from October, with a notable sales figure of 6,855 units. Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) held steady in second place, although its sales slightly decreased compared to previous months. Cookies & Cream Chocolate Bites (200mg) remained in third place, showing a gradual recovery in sales since September. The Cookie Bars Chocolate Bites (200mg), which entered the rankings in October, climbed to fourth place, reflecting a positive reception. Choco Gummies - Blueberry Dark Chocolate Gummies 10-Pack (200mg) re-entered the top five, indicating a resurgence in popularity after being unranked in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
