.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mojo (Edibles) has experienced varying performance across different states and categories. In Michigan, the brand has consistently remained within the top 30 in the Edible category, although there has been a slight downward trend from a rank of 21 in July 2024 to 23 in October 2024. This suggests some fluctuation in consumer demand or increased competition. Despite the ranking changes, the sales figures show a noticeable decline from August to October, indicating potential challenges in maintaining market share or consumer interest.
In Nevada, Mojo (Edibles) has shown a strong presence in the Concentrates category, achieving a peak ranking of 6 in August 2024 before falling out of the top 30 by October. This sharp decline might reflect increased competition or shifts in consumer preferences. Interestingly, the brand also appeared in the Vapor Pens category in Nevada in August, securing the 30th position, but did not maintain a top 30 rank in subsequent months. This suggests potential growth opportunities in this category if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Michigan, Mojo (Edibles) has experienced fluctuating rankings over the past few months, which could impact its market positioning and sales strategy. In July 2024, Mojo (Edibles) was ranked 21st, improving slightly to 20th in August, but then dropping to 24th in September before recovering slightly to 23rd in October. This volatility in rank suggests a competitive pressure from brands like Shattered Thoughts, which maintained a more stable position, ranking 22nd in both July and August, and only slightly fluctuating to 20th and 21st in September and October respectively. Meanwhile, High Minded also showed a downward trend from 14th in July to 22nd in October, indicating potential market share shifts. Additionally, Midnight Bar and Alien Brainz have shown significant movements, with Midnight Bar climbing from 32nd to 24th and Alien Brainz making a notable jump from 46th in August to 25th in October. These dynamics highlight the competitive challenges Mojo (Edibles) faces and underscore the importance of strategic adjustments to maintain and improve its market position in Michigan's edible category.
Notable Products
In October 2024, the top-performing product for Mojo (Edibles) was Peanut Butter Chocolate Mini Bites 10-Pack (200mg), maintaining its rank as number one from August and reclaiming it after slipping to second place in September, with notable sales of 7163 units. Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) followed closely, dropping to the second position after leading in July and September. Cookies & Cream Chocolate Bites (200mg) improved its standing, moving up to third place from fifth in September. Cookie Bars Chocolate Bites (200mg) entered the rankings in October, securing the fourth position. Caramel Filled Chocolate Bites 10-Pack (200mg) fell to fifth place, showing a consistent decline from its third position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
